• E473: Interview with Kirsten Doddy from Anthesis Group

  • Nov 15 2024
  • Length: 20 mins
  • Podcast

E473: Interview with Kirsten Doddy from Anthesis Group

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  • Summary

  • In this episode, we speak with Kirsten Doddy, Chief Marketing Officer of Anthesis Group, a global sustainability consulting firm.


    Kirsten shares her journey from public relations to marketing leadership, highlighting the importance of aligning career choices with personal values.


    She discusses Anthesis Group's role in helping large corporations achieve their sustainability goals and navigate complex regulations.


    Kirsten offers insights into effective marketing strategies, including event participation, content creation, and digital tools.


    She emphasizes the significance of strong branding and explains how Anthesis approaches product development and go-to-market strategies.


    Throughout the interview, Kirsten provides valuable advice for marketers, stressing the importance of understanding end-user needs and continuous testing in product development.
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