Ecommerce Traffic & Conversion Podcast

By: Scott Brandley & DJ Sprague
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  • Summary

  • The #1 Ecommerce Podcast for Traffic and Conversion Strategies. The Ecommerce Traffic & Conversion Podcast is specifically for ecommerce CEO's, Executives, Managers, and Marketers who are passionate about improving their SEO, CRO, Reputation, and more. Hosted by Scott Brandley and DJ Sprague, CEO and CMO of Shopper Approved, and co-authors of the book Reputation King.
    2024
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Economics Leadership Marketing
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Episodes
  • Master Pricing Psychology to Maximize Your Profits with Melina Palmer

    Master Pricing Psychology to Maximize Your Profits with Melina Palmer
    Oct 29 2024
    Melina Palmer, CEO of The Brainy Business, joins hosts Scott Brandley and DJ Sprague and shares powerful insights into the psychology behind pricing. Pricing is not just about numbers—it's about the story you tell, the emotions you evoke, and the way you position your offer. From anchoring techniques to cognitive ease, she walks through effective strategies for turning pricing into a tool that drives conversions and customer loyalty. In this episode, you'll learn: How pricing psychology can influence customer behavior and help boost your profits. The importance of anchoring and relativity in pricing strategies. Why understanding cognitive biases is key to effectively positioning your brand. Make your pricing work for you, not against you. Don't miss this opportunity to enhance your pricing strategy, increase conversions, and improve your online reputation. Watch the full episode: Master Pricing Psychology to Maximize Your Profits with Melina Palmer [Insert YouTube link] Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/ Connect with us: Website: https://www.shopperapproved.com/ LinkedIn: https://www.linkedin.com/company/shopperapproved/ X: https://twitter.com/shopperapproved Facebook: https://www.facebook.com/shopperapproved/ Instagram: https://www.instagram.com/shopperapproved/ Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: https://www.linkedin.com/in/scott-brandley/ Facebook: https://www.facebook.com/scottbrandley1/ Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with DJ Sprague: Linkedin: https://www.linkedin.com/in/duanesprague Melina Palmer is the CEO of The Brainy Business and a leading authority on behavioral economics, guiding companies around the world in applying psychological principles to increase customer engagement and employee buy-in. As the host of The Brainy Business podcast, which has surpassed 1 million downloads in over 170 countries, she shares insights that empower businesses to make smarter decisions. Melina also teaches applied behavioral economics through the Texas A&M Human Behavior Lab. An accomplished author, her books What Your Customer Wants and Can’t Tell You and What Your Employees Need and Can’t Tell You have garnered international recognition, while her latest book, The Truth About Pricing, has won acclaim for its innovative approach to pricing strategies. Connect with Melina Palmer: Website: https://www.thebrainybusiness.com LinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/ https://www.linkedin.com/company/the-brainy-business/ Twitter: https://twitter.com/thebrainybiz YouTube: https://www.youtube.com/c/thebrainybusiness Instagram: https://www.instagram.com/thebrainybiz/ Facebook: https://www.facebook.com/thebrainybiz/
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    48 mins
  • AI Tools for Stunning Product Page Content with Siddharth Sinha

    AI Tools for Stunning Product Page Content with Siddharth Sinha
    Oct 22 2024

    Struggling to make your product pages stand out?

    In this episode, Siddharth Sinha shares his journey from engineering to becoming a leader in AI-driven visual content. Learn how AI can streamline your content creation process, reduce costs, and generate high-quality images that captivate your audience. Whether you're an eCommerce CEO or a marketing executive, this episode is packed with actionable insights to take your online presence to the next level.

    Explore more resources to elevate your online presence. Don’t miss this chance to revolutionize your product pages with AI-driven content!

    If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!

    Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.

    In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.

    Connect with Scott Brandley:

    LinkedIn: https://www.linkedin.com/in/scott-brandley/

    Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.

    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.

    Connect with Duane “DJ” Sprague:

    Linkedin: https://www.linkedin.com/in/duanesprague/

    Siddharth Sinha is the co-founder of Dresma and an experienced business leader with a strong background in technology and services. With degrees from INSEAD and Cornell, Siddharth combines his skills in engineering, entrepreneurship, and strategic planning to drive innovation in product page content. As a seasoned professional, he specializes in business development and cross-functional team leadership. Siddharth's expertise in AI tools enables businesses to create stunning product pages that captivate audiences and drive conversions.

    Connect with Siddharth Sinha:

    Website: https://www.dresma.com/

    LinkedIn: https://www.linkedin.com/in/siddharthpsinha/

    Facebook: https://www.facebook.com/domyshootbydresma/

    Instagram: https://www.instagram.com/_domyshoot_/

    Youtube: https://www.youtube.com/@domyshootbydresma3203/featured

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    20 mins
  • Elevating SEO with AI-Driven Content Strategies with Dale Bertrand

    Elevating SEO with AI-Driven Content Strategies with Dale Bertrand
    Oct 15 2024

    Supercharge your eCommerce strategy with AI-driven SEO techniques.

    In this episode, Dale Bertrand, the founder of Fire&Spark shares his journey from software development to becoming a key figure in AI and SEO. Discover how AI is reshaping SEO practices, how to effectively use AI for content creation, and the tools and strategies you need to stay competitive. This episode offers essential insights for eCommerce CEOs and executives looking to improve their online reputation and drive significant business growth.

    Gain actionable insights on using AI to optimize your content and improve your eCommerce performance.

    If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!

    Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.

    In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.

    Connect with Scott Brandley:

    LinkedIn: https://www.linkedin.com/in/scott-brandley/

    Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.

    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.

    Connect with Duane “DJ” Sprague:

    Linkedin: https://www.linkedin.com/in/duanesprague/

    Dale Bertrand is an SEO expert specializing in AI-driven content strategies with 15 years of experience in online customer acquisition. As the founder of Fire&Spark, Dale uses an SEO for Revenue approach to drive organic sales. He has managed marketing programs for Fortune 500 companies and startups, combining his engineering and AI background to create impactful campaigns. A frequent speaker at industry conferences like HubSpot's Inbound and Content Marketing World, Dale has also trained professionals from companies such as TripAdvisor and Microsoft. Join Dale to learn how AI-driven content can revolutionize your SEO and boost your business growth.

    Connect with Dale Bertrand:

    Website: https://dalebertrand.com/

    https://www.fireandspark.com/

    LinkedIn: https://www.linkedin.com/in/dalebertrand/

    Facebook: https://www.facebook.com/fireandspark

    Twitter: https://x.com/Fire_and_Spark

    Youtube: https://www.youtube.com/channel/UCUAmGC2P4rEyt36zSDXp1Sw

    Don't miss out on this special offer! https://lp.fireandspark.com/ai-overview-content-playbook

    #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #Presuasion #OnlineConvertion
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    30 mins

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