When the market slows down, price is king. In this episode, we’re getting honest about what it takes to navigate a slower market—and why you can’t out-market a bad price. We’re sharing hard-earned lessons from our own experiences, including the conversations that still stick with us, and the data-driven steps we use to guide clients through price adjustments.

We walk through exactly how we handle these conversations with compassion, the pitfalls of “paper cut” price reductions, and why the right move is often a bigger, faster adjustment. If your listings are sitting or your sellers are uncertain, this episode is your roadmap for taking action—and building trust, one honest conversation at a time.

Remember: Big businesses are built in the details, and big lives are built when we lean into tough moments. If this episode helps you, please share it—we love hearing how you’re building your empire.

Resources:

• Read Shift by Gary Keller and Jay Papasan

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan
• Kymber Lovett-Menkiti: @kymbermenkiti
• Tiffany Fykes: @tiffanyfykes

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Let’s face it—when homes aren’t flying off the market, sellers start watching you more closely than ever. And in today’s market, with inventory rising and prices softening, they’re not just watching—they’re expecting more. But that doesn’t mean your leadership slows down. In fact, now’s the time to step it up.

In this first episode of our two-part series, we’re diving into the tactical moves every real estate professional (or service-based business owner) needs to make to thrive when the market shifts. We’re bringing over 14 years of real-world experience to the table and breaking down what sellers are really thinking—and what they want from you right now.

We’re sharing how to shift into the seller mindset, why silence kills trust, and how cadence is queen when it comes to client communication. From rethinking the “list price” to creating a systems-driven experience that builds confidence, we’re giving you the exact strategies that help you show up as the expert—even when you don’t have good news to share. This is where reputations are built and market share is gained.

We’ll see you next week for Part 2—because in a changing market, your leadership matters more than ever.

Resources:

• Listen: HousingWire Podcast

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan
• Kymber Lovett-Menkiti: @kymbermenkiti
• Tiffany Fykes: @tiffanyfykes

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What will your empire say about you when you're gone?

In this week’s episode, we’re diving deep into the concept of legacy—what it really means to lead with it, build with it, and live into it every single day. It’s easy to focus on short-term wins and flashy growth, but true empire builders know the power of thinking long-term. That’s what legacy is all about: the impact you make, the values you uphold, and the culture you leave behind.

We’ll walk you through our four-part framework—Vision, Values, Voice, and Vehicle—to help you define what legacy means in your business and life. From vulnerable moments and ego-driven lessons to the power of generosity and sustainable systems, we’re talking about how to create something that lasts far beyond your name on the door. And yes, there’s a free journal prompt giveaway to help you get started.

So whether your empire is global or grounded at home, this episode is your reminder that legacy doesn’t start someday. It starts right now.

Resources:

• Download a free set of journaling questions to reflect on and define their legacy at herbestlife.com/podcast

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan
• Kymber Lovett-Menkiti: @kymbermenkiti
• Tiffany Fykes: @tiffanyfykes

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.