• Ep 10: Strategic Timing & Tactics of Holiday Campaigns

  • Oct 22 2024
  • Length: 32 mins
  • Podcast

Ep 10: Strategic Timing & Tactics of Holiday Campaigns

  • Summary

  • With the holidays coming up, the 5 & Rise Marketing team explores the intricacies of holiday marketing campaigns, emphasizing the importance of strategic planning for both retail and service-based clients. Topics discussed in the episode include when and how to launch campaigns, setting appropriate budgets, and understanding the differences in consumer behavior during holiday seasons.

    Listeners will have a better understanding of the necessity of early preparation and adaptation to consumer trends, differentiating between targeting retail and service industry consumers, and understanding the dynamics of bidding systems in ad campaigns.

    00:00 Introduction to Holiday Campaigns
    01:20 Planning for Retail Holiday Campaigns
    02:59 Service-Based Businesses During Holidays
    03:38 Post-Holiday Advertising Strategies
    05:03 Understanding Consumer Behavior
    06:45 Seasonal Campaigns and Financial Clients
    08:26 Advertising Budgets and Bidding Systems
    12:20 Optimizing Ad Spend During Peak Times
    19:03 Holistic Campaign Strategies
    29:17 Competing with Big Retailers
    30:57 Conclusion and Final Thoughts


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    About 5 & Rise Marketing Solutions
    Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

    We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

    And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

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