Off The Record: Marketing Deconstructed

By: 5 & Rise Marketing Solutions
  • Summary

  • Welcome to Off The Record: Marketing Deconstructed, the podcast where we break down the complex world of marketing into real-life stories, actionable insights, and up-to-the-minute news. Hosted by Jennifer White, the Founder and CEO of 5 & Rise Marketing Group, and the rest of the 5 & Rise team, this podcast is your go-to source for navigating the ever-evolving marketing landscape.

    What We Cover:

    • Real-Life Marketing Execution: Dive into case studies and behind-the-scenes stories of successful (and not-so-successful) marketing campaigns. Learn what worked, what didn’t, and why.
    • Marketing News: Stay updated with the latest trends, tools, and techniques in the marketing world. We bring you timely discussions on industry news that could impact your strategies.
    • Best Practices: Discover tried-and-true methods from marketing pros. Whether it’s optimizing your social media strategy, mastering email marketing, or enhancing your SEO efforts, we’ve got you covered.
    • Struggles and Solutions: Hear from fellow marketers and business owners about the challenges they face and the innovative solutions they’ve discovered. Our goal is to provide a supportive community where we learn from each other’s experiences.


    Whether you’re a seasoned marketer or just starting out, Off The Record: Marketing Deconstructed is here to equip you with the knowledge and inspiration you need to thrive in the marketing world. Subscribe now on Apple Podcasts, Spotify, Google Podcasts, and never miss an episode!


    Looking to elevating your marketing strategy? Connect with us at 5 & Rise for a free brand assessment and strategy call!

    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK


    © 2024 Off The Record: Marketing Deconstructed
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Episodes
  • Ep 10: Strategic Timing & Tactics of Holiday Campaigns
    Oct 22 2024

    With the holidays coming up, the 5 & Rise Marketing team explores the intricacies of holiday marketing campaigns, emphasizing the importance of strategic planning for both retail and service-based clients. Topics discussed in the episode include when and how to launch campaigns, setting appropriate budgets, and understanding the differences in consumer behavior during holiday seasons.

    Listeners will have a better understanding of the necessity of early preparation and adaptation to consumer trends, differentiating between targeting retail and service industry consumers, and understanding the dynamics of bidding systems in ad campaigns.

    00:00 Introduction to Holiday Campaigns
    01:20 Planning for Retail Holiday Campaigns
    02:59 Service-Based Businesses During Holidays
    03:38 Post-Holiday Advertising Strategies
    05:03 Understanding Consumer Behavior
    06:45 Seasonal Campaigns and Financial Clients
    08:26 Advertising Budgets and Bidding Systems
    12:20 Optimizing Ad Spend During Peak Times
    19:03 Holistic Campaign Strategies
    29:17 Competing with Big Retailers
    30:57 Conclusion and Final Thoughts


    https://offtherecordmarketingdeconstructed.buzzsprout.com

    =================================

    About 5 & Rise Marketing Solutions
    Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

    We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

    And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

    Free Brand Assessment & Strategy Call
    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

    =================================

    Follow us on Social Media!
    Facebook: https://www.facebook.com/5andrise/
    Facebook Group: https://www.facebook.com/groups/amarketinghub
    Instagram: https://www.instagram.com/5andrise/
    LinkedIn: https://www.linkedin.com/company/5andrise/
    YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

    =================================

    Simplified Social Hub
    Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

    https://simplifiedsocialhub.com/

    Show more Show less
    32 mins
  • Ep 9: What New Instagram Features Mean for Marketers
    Oct 8 2024

    In this episode, the 5 & Rise Marketing team discuss emerging trends and updates on Instagram and their implications for brands and individuals alike. They explore the extension of carousel posts to 20 slides, the impact on user engagement, and Instagram's move towards portrait aspect ratios.

    The conversation spans the significance of follower counts, new tracking metrics, and the evolving landscape of social media posting strategies. Additionally, they touch on the parallels with LinkedIn's connection methods and the importance of aligning social media metrics with overarching business goals.

    0:00 Introduction to Instagram Trends and Analytics
    01:13 Instagram Carousel Updates: Impact and Opinions
    03:18 Exploring the New Instagram Features
    12:40 Instagram's Shift to Portrait Aspect Ratio
    22:44 Instagram Metrics: Views vs. Followers
    32:54 LinkedIn's Unique Approach to Engagement
    35:47 Conclusion and Final Thoughts

    https://offtherecordmarketingdeconstructed.buzzsprout.com

    =================================

    About 5 & Rise Marketing Solutions
    Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

    We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

    And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

    Free Brand Assessment & Strategy Call
    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

    =================================

    Follow us on Social Media!
    Facebook: https://www.facebook.com/5andrise/
    Facebook Group: https://www.facebook.com/groups/amarketinghub
    Instagram: https://www.instagram.com/5andrise/
    LinkedIn: https://www.linkedin.com/company/5andrise/
    YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

    =================================

    Simplified Social Hub
    Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

    https://simplifiedsocialhub.com/

    Show more Show less
    36 mins
  • Ep 8: Identify a Target Audience & Consumer Trends
    Sep 24 2024

    The 5 & Rise Marketing team dives into the complexities of identifying an ideal client, the importance of targeted marketing, and the impact of societal changes on business strategies. They explore case studies such as Stanley shift from a male-dominated market to a broader audience with their new tumblers and the challenges faced by Bud Light and Blockbuster in adapting to market trends.

    The conversation also covers the evolving landscape of streaming services versus traditional cable, highlighting how companies like Netflix, Disney, and Amazon are reshaping the industry. Throughout, the discussion centers on the delicate balance between following trends and maintaining core customer bases while emphasizing the necessity for businesses to continuously adapt and innovate.

    00:00 Navigating Marketing Challenges and Client Expectations
    00:40 The Complex Journey of Identifying the Ideal Client
    02:03 Marketing Ethics and Societal Norms: A Delicate Balance
    06:26 The Evolution of Target Audiences and Brand Strategies
    09:15 The Impact of Trends on Marketing and Brand Identity
    13:32 Adapting to Generational Shifts: The Future of Branding
    14:47 The Streaming Wars: Lessons from Netflix and Blockbuster
    18:16 The Future of Streaming and Content Consumption
    19:50 Evaluating the Sustainability of Streaming Services
    25:00 Reflecting on Marketing Strategies and Audience Engagement


    https://offtherecordmarketingdeconstructed.buzzsprout.com

    =================================

    About 5 & Rise Marketing Solutions
    Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

    We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

    And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

    Free Brand Assessment & Strategy Call
    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

    =================================

    Follow us on Social Media!
    Facebook: https://www.facebook.com/5andrise/
    Facebook Group: https://www.facebook.com/groups/amarketinghub
    Instagram: https://www.instagram.com/5andrise/
    LinkedIn: https://www.linkedin.com/company/5andrise/
    YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

    =================================

    Simplified Social Hub
    Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

    https://simplifiedsocialhub.com/

    Show more Show less
    30 mins

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