• Ep 12: Do You Know Your Product? Or Just Know How to Smile?

  • Apr 21 2025
  • Length: 1 min
  • Podcast

Ep 12: Do You Know Your Product? Or Just Know How to Smile?

  • Summary

  • Let me take you back to a moment that changed everything for me. I was young, hungry, and standing face-to-face with a competitor who had all the charisma in the world—but none of the product knowledge. In this 3-minute reset, I’ll show you how real expertise and selfless service can flip the script, earn trust, and lock in lifelong clients. If you're in sales or leadership, this one’s your wake-up call. #salesmindset

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    Watch these episodes on YouTube! (1) XINNIX - YouTube

    Learn more about XINNIX: Sales Training & Performance Development Company | XINNIX

    About Casey:

    Casey “Blade” Cunningham is the Founder and CEO of XINNIX, a premier performance development company specializing in sales, leadership, and cultural transformation. With over 30 years of industry experience, she has become a nationally recognized keynote speaker and thought leader, known for her ability to inspire professionals to reach their full potential.​

    Casey's journey began in the mortgage industry, where she identified a critical need for structured training. This realization led her to establish XINNIX in 2002, aiming to elevate sales professionals through a unique blend of training, accountability, and coaching. Her approach is influenced by her husband's Air Force background, drawing parallels between military pilot training and sales performance development.​

    Beyond her executive role, Casey hosts the "In Excellent Company," and 3-Minute Mindset Reset podcasts. Her commitment to excellence and transformative leadership continues to impact organizations nationwide.​

    Follow Casey:

    IG: Casey “Blade” Cunningham (@caseybladecunningham) • Instagram photos and videos

    Facebook: Casey Gonzalez Cunningham | Facebook

    LinkedIn: (36) Casey “Blade” Cunningham | LinkedIn

    Follow XINNIX:

    IG: https://www.instagram.com/xinnixtraining/

    YouTube: https://www.youtube.com/@XINNIXInfo

    LinkedIn: https://www.linkedin.com/company/xinnix

    X: https://x.com/XINNIXAcademy

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