In this engaging episode of Do This, Not That, Jay Schwedelson hosts Jeffrey Eisenberg, Chief Revenue Officer and Co-founder of Media Intercept. They delve into the nuances of using email newsletters as a powerful marketing channel. From exploring sponsorship opportunities to monetizing personal newsletters, they cover essential strategies for both brands and individual creators. The discussion also includes personal anecdotes, with Jeffrey sharing insider tips for making the most out of a visit to Disney World.

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Best Moments:

(01:32) Jeffrey's entry into the email newsletter industry

(03:30) Insights on email newsletter sponsorships

(05:36) Comparing personal brands to generic publisher newsletters in effectiveness

(10:29) Setting realistic performance expectations for newsletter ads

(12:19) Key metrics for monetizing your newsletter

(14:13) Jeffrey’s personal tips for visiting Disney World

(15:38) Ranking the best and worst rides at Disney and Universal

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Guest Bio:

Jeffrey Eisenberg is the Chief Revenue Officer and Co-founder of Media Intercept, a premier organization specializing in newsletter sponsorships and content marketing. With a rich background spanning media ad sales across radio and digital video, Jeffrey has evolved into a pivotal figure in the newsletter industry. His company, Media Intercept, collaborates with thousands of newsletters and nearly 100 advertisers, offering deep insights and strategies for successfully navigating the complex newsletter space.

Find Jeffrey's LinkedIn here: https://www.linkedin.com/in/jeffrey-eisenberg-6144263/

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