In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of effective call-to-action (CTA) buttons in marketing and shares valuable insights on how to optimize them for better results.

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Best Moments:

(00:45) Introduction to the ultimate call-to-action button episode
(01:26) The difference between call-to-action and statement of value
(02:47) The secret sauce for CTA buttons: using first-person language
(03:49) Optimizing submission buttons on landing pages
(04:52) The impact of social proof near CTA buttons
(05:49) Introduction to Marigold, the podcast sponsor
(06:39) "Since You Didn't Ask" segment: Jay's airplane seating dilemma

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MASSIVE thank you to our Sponsor, Marigold!!

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Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.