Meeting Purpose

Impromptu discussion to explore and provide feedback on Amer Abu Shakra's business operations and management approach at contracting.com.

• Amer's business has a structured sales process with distinct roles (setter, hybrid, closer) and a customer success management (CSM) team

• The company relies heavily on systems and metrics for performance tracking and accountability

• There may be opportunities to increase individual autonomy and self-reflection among team members

• Amer's analytical approach to discussing his business revealed potential insights about his management style

• Sales team: 1 setter, 2 hybrids, 1 closer

• 5 CSMs (including a manager) handle customer onboarding, coaching, and retention

• CMO role focuses on driving revenue and managing marketing initiatives

• 4-person administrative team handles various projects and operations

• Leads generated primarily through Facebook ads (2,200/month)

• Setter team aims for 19-hour callback time

• Double/triple booking system to mitigate 50% show rate

• Extensive use of CRM, dialers, and reporting tools for performance tracking

• End-of-day reports and weekly performance reviews are standard practice

• Heavy emphasis on systems, metrics, and structured accountability

• Potential for over-reliance on external accountability vs. self-motivated review

• Discussion around balancing structured systems with individual autonomy and creativity

• Amer's analytical approach to business discussions may impact team dynamics

• Encouraging more self-motivated performance review among team members

• Balancing structured systems with individual autonomy and creativity

• Exploring ways to make the work environment feel less "corporate" and more entrepreneurial

• Considering how Amer's management style and communication approach impacts the team