The Weekly Call Podcast By Amer Abu Shakra Austin Trudeau and John Morgan III cover art

The Weekly Call

The Weekly Call

By: Amer Abu Shakra Austin Trudeau and John Morgan III
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The Weekly Call is a conversational podcast hosted by three young business owners. Amer, Austin, and John provide insight into guiding philosophies and perspectives, and how they directly relate to the operation of a business.Amer Abu Shakra, Austin Trudeau, and John Morgan III Economics Leadership Management & Leadership
Episodes
  • Ep 324 | Most Stats Don't Matter
    Jul 21 2025
    2 hrs and 31 mins
  • Ep 323 | Don't Just Train the "How"
    Jul 14 2025


    • Importance of teaching the "why" and "when" in addition to the "how" in employee training

    • Rethinking traditional business metrics and KPIs for more accurate performance measurement

    • The value of non-financial incentives and personalized motivation strategies for team members

    • Balancing analytical decision-making with human aspects in business management

    • Focus on teaching principles, not just tactics

    • Importance of explaining why and when to do tasks, not just how

    • Example: Teaching caulking principles vs. specific situations

    • Sequence of tasks matters for efficiency and effectiveness

    • Rethinking traditional metrics like booking percentage

    • Developing "secret stats" that aren't shared to prevent gaming the system

    • Importance of context in interpreting metrics

    • Example: Sales per lead as a potentially more valuable metric than booking percentage

    • Company vehicles as an effective incentive for production staff

    • Group activities (e.g., Tough Mudder) as team-building and health incentives

    • Importance of understanding individual motivations

    • Balancing financial and non-financial rewards

    • Amer's focus on building an "inner scoreboard" and defining clear life purpose

    • Discussion on the value of "manufactured suffering" for personal growth

    • John's perspective on enjoying challenges and problem-solving in business

    • Restructuring roles for better efficiency (e.g., separating production coordinator and field supervisor roles)

    • Importance of accurate scheduling for sales and production alignment

    • Balancing analytical decision-making with human aspects in management

    • Amer to work with Austin on getting the podcast back on Spotify and Apple Music

    • John to continue exploring alternative metrics and incentive structures for his team

    • Both to reflect on personal growth strategies and how they align with business goals


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    1 hr and 50 mins
  • Ep 322 | FCF - IYKYK
    Jul 7 2025


    The group discussed a video Austin posted on Instagram of JM4 waving, which received a positive response from followers including Miranda's mom. They joked about how older relatives may not understand the context of such videos.

    John shared a seminar he gave on understanding free cash flow versus minimum account balances, which Austin found very helpful in coaching franchisees on managing their finances more effectively. They discussed the franchise model of holding franchisee cash in a central account and releasing it periodically.

    The group compared the franchise models of StudentWorks, ProWorks, and Rydel, discussing the pros and cons of centralized cash management, minimum account balances, and dealing with local competitors. They explored strategies for maintaining a pricing advantage as the incumbent brand in a market.

    Amer proposed creating a comprehensive training curriculum for developing future leaders, and the group brainstormed a sequence of books and concepts to build the desired mindset and skills, including subtracting negative influences and adding foundational principles.

    The group agreed to continue the discussion on the training curriculum in a future meeting, and acknowledged the value of documenting these conversations to build their collective expertise.


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    1 hr and 42 mins
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