AdTechGod sits down with Kevin Salguero

Kevin is the Director of Programmatic Operations at Univision.

Kevin Salguero, Director of Programmatic Operations at Univision, shares his journey in ad operations and programmatic advertising.

He discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and DSPs. Kevin also talks about the future of ad operations and connected TV, emphasizing the need for closer collaboration between publishers and advertisers.

He highlights the significance of remote work and its impact on performance as well as his passion for coaching and soccer.

Thank you to Live Intent and AdLib for sponsoring this episode.

Takeaways

• Understanding the nuances of the ad operations industry is crucial for success.
• Closer collaboration between publishers and advertisers is the future of ad operations.
• Remote work can increase performance and provide a better work-life balance.
• Coaching and soccer have had a significant impact on Kevin's life and he is passionate about paying it forward.
• Financial trading is seen as a potential path to financial freedom and more time with family.

Chapters

• 00:00 Introduction and Background
• 04:13 Understanding the Nuances of Ad Operations
• 10:18 The Future of Ad Operations: Closer Collaboration Between Publishers and Advertisers
• 15:13 The Impact of Remote Work on Performance and Work-Life Balance
• 18:29 Paying It Forward: Kevin's Passion for Coaching and Soccer
• 22:07 Financial Trading: A Path to Financial Freedom and More Time with Family
• 27:20 Conclusion