AdTechGod sits down with Leslie Lee.

Leslie Lee is the Sr Vice President of Marketing at Vistar Media.

Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising.

As digital out-of-home continues to evolve, Leslie points out key trends, such as the increasing programmatic integration and the rise in brand investment. She touches on how the channel is moving beyond its traditional top-of-funnel role, with more brands leveraging it in lower-funnel campaigns that can now deliver measurable results. She believes that the industry is approaching a tipping point, where digital out-of-home will become a more integrated and crucial part of the broader programmatic advertising ecosystem.

Thank you AdLib for sponsoring this episode.

Takeaways

• Digital out-of-home advertising is still in the early stages of market education, and there is a need to build awareness about its capabilities.
• Programmatic out-of-home is reaching a tipping point, with brands investing significant budgets in the channel.
• There is a growing trend of using digital out-of-home in lower-funnel campaigns and tying it to measurable results.
• The industry needs to help marketers shift their perception of out-of-home from being exclusively top-of-funnel to a more integrated part of their programmatic mix.
• Maintaining perspective and finding joy in your work are essential for long-term satisfaction in the ad tech industry.

Chapters

• 00:00 Introduction and Background
• 01:21 The Journey into Ad Tech: From PR to Marketing
• 03:10 Educating Marketers about Digital Out-of-Home
• 11:18 The Tipping Point of Programmatic Out-of-Home
• 09:39 Finding Joy and Maintaining Perspective in the Ad Tech Industry