• Ep29 The art of purpose-driven storytelling – Andrew Griffiths

  • Oct 9 2024
  • Length: 50 mins
  • Podcast

Ep29 The art of purpose-driven storytelling – Andrew Griffiths

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  • Summary

  • The ability to communicate is one of the wonders of the business world. And storytelling is very much a key that. Andrew Griffiths is a storytelling maestro – he’s written 13 books, including ‘Someone has to be the most expense, why not make it you?’ He’s also a sought-after keynote speaker and mentor to business leaders.

    He says that storytelling should be genuine and consistent across all platforms, reflecting your true self. Aligning personal purpose with organisational goals enhances storytelling impact, focusing on serving the audience rather than self-interest. Value perceptions, he says, can change over time, and so businesses need to adapt their value propositions to stay relevant.

    MORE INFORMATION

    Andrew Griffiths
    https://www.andrewgriffiths.com.au/

    The Sales Doctor
    https://thesalesdr.com.au/  

    Mutual Mattering E-Book by Ingrid Maynard
    https://thesalesdr.com.au/mutual-mattering-e-book/

    See omnystudio.com/listener for privacy information.
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