• Episode 278: Mastering Real Estate: Standards, Strategies, and Sustainable Wealth, with Russel Rhodes

  • Sep 4 2024
  • Length: 52 mins
  • Podcast

Episode 278: Mastering Real Estate: Standards, Strategies, and Sustainable Wealth, with Russel Rhodes

  • Summary

  • Russell earned his BBA with a concentration in Finance and Real Estate from Texas Christian University. He began his career with Arthur Andersen Consulting (i.e. Accenture) and then transitioned to PepsiCo’s Corporate Audit Group. Once he established a strong accounting and technical foundation, he decided to quench his thirst and desire to be an entrepreneur. Russell joined forces in a startup apparel manufacturing company in Santa Fe that quickly grew from inception to $23 million in sales and was subsequently sold to a larger competitor. He parlayed these financial resources along with his newly developed sales and marketing knowledge into his ultimate passion...real estate! In 2000, Russell and his family moved back to DFW to reunite with his father, a custom home builder, and his mother, a maven in residential sales, to launch a residential sales company, Rhodes & Associates. Within seven years, their newly formed company became the number one real estate team in DFW out of 17,000 agents according to the Wall Street Journal. They have remained the number one seller of pre-owned DFW homes every year for the last 12 years totalling over 8400 clients and $3+ billion in sales. Russell humbly embraces the magnitude of responsibility that his clients entrust him to consult and protect them in one of their most important financial purchases. He is dedicated to work hard, listen,follow-through, and exceed their expectations every day. His strict hiring prerequisite that ALL team members MUST have a “Servant’s Heart” is non-negotiable. Russell’s belief is that other professional skills can be taught; however, our team members’ overwhelming desire to ALWAYS do the right thing, no matter what it costs in time and/or money, must be innate and part of their DNA. His team prides themselves on communication, expertise, dedication and transparency. Russell and his beautiful wife, Mandy of 30+ years, are blessed with three wonderful boys – Austin, Mitchell, and Cooper. They are active in the Flower Mound community and enjoy boating, hiking, playing tennis, and being members of RockPointe Church. Their family’s utmost desire is to strive to run the business in a way that pleases and brings honor to God. What You Will Learn: Who is Russel Rhodes? Russel shares his early career and how he got into the real estate industry. The trend where agents expand to multiple markets and its implications. Russell's perspective on agents who open offices in other states despite low local sales. Recognition that real estate and property management are inherently location-specific businesses. Importance of serving a specific market effectively. What is the importance of having a strong presence in specific markets, such as the investor market? Russell's observation is that a significant percentage of transactions are from out-of-state clients. What are the Advantages of building a real estate team over a traditional brokerage? What are the challenges of maintaining profitability and managing a team effectively? Having a strong administrative support system is essential for high personal production. Russell shares his experience of selling his team to Berkshire Hathaway and achieving high sales numbers (140-190 homes per year). What is the importance of keeping costs variable rather than fixed, especially in hiring practices? Russell emphasizes the role of the "rainmaker" in driving business and the need to protect that time. The difference between personal interaction in sales versus forced conversions by ISAs. Russell explains how his level of busyness affects his willingness to engage with clients and the type of clients he is willing to work with. What are the methods for maintaining relationships with past clients, including touch programs and client appreciation events? What are the strategies for keeping the client relationship "flame ignited" over the years? Importance of providing high value to existing clients as they are crucial for future business. What is the role of the team leader as a visionary and the importance of having strong administrative support to handle implementation? The advantage of being an active investor in real estate when connecting with potential clients. Russel shares how everyone can contact him. Additional Resources from Russel Rhodes: Website: https://www.rhodesteamtexas.com/ Email: RussellRhodes4321@yahoo.com Linkedin: https://www.linkedin.com/in/russell-rhodes-856b0818/ Facebook: http://www.facebook.com/rhodesteam Attention Investors and Agents Are you looking to grow your business? Need to connect with aggressive like-minded people like yourself? We have all the right tools, knowledge, and coaching to positively effect your bottom line. Visit:http://globalinvestoragent.com/join-gia-team to see what we can offer and to schedule your FREE consultation! Our NEW book is out...order yours NOW! Global Investor ...
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