In this episode, Dylan sits down with Lauren Hooper, a handmade business owner and UGC creator, to chat all about essential strategies for content creation and social media marketing for Etsy shops.

With a rich background in art, social work, and e-commerce, Lauren shares her journey from starting a small Etsy shop to managing a thriving business. The episode covers common mistakes on social media, the importance of authenticity over perfection, and offers practical tips for creating engaging content.

We also discuss leveraging User-Generated Content (UGC), collaborating with influencers, repurposing content, and utilizing trending audio. Lauren also provides advice on balancing content creation with daily tasks and discusses the benefits of hiring help.

In this episode, we discuss:

[01:11] Meet Lauren Hooper: From Social Work to Etsy Success

[04:48] Common Social Media Mistakes for Etsy Sellers

[08:10] Creating Content While You Work

[09:38] Understanding User Generated Content (UGC)

[11:51] When to Consider UGC for Your Etsy Shop

[13:39] UGC: A Fresh Perspective for Content Creation

[14:05] Choosing the Right Platform for 2024

[14:59] Maximizing Instagram Reels and Stories

[15:53] Avoiding Burnout and Hiring Help

[18:20] Leveraging Trends on Social Media

Connect with Lauren:

Website: https://www.lauren-likes.com/

Instagram: https://www.instagram.com/laurenlikesblog/

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

These 5 Etsy HACKS Will Transform Your Shop... and you can thank me later once they do! 😉

In this episode, I break down the best Etsy tips to blow up your shop in 2024! Whether you just opened a new Etsy shop or you've been selling on Etsy for years, these 5 hacks will unlock your potential for making more money on Etsy!

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode Dylan sits down with Kristen Fisher, an e-commerce expert and former corporate retail buyer.

Kristen shares her entrepreneurial journey from corporate retail to building a thriving gift box business, Boku, and eventually transitioning to a full-time mentorship role for small business owners.

The discussion delves into how Etsy sellers can scale their businesses using corporate e-commerce strategies, optimize resources, and diversify revenue streams. Kristen also talks about her decision to close Boku to focus on mentorship, touching on her experience with leading retailers and her Faire Bootcamp program aimed at guiding sellers on the FAIRE platform.

This episode is packed with practical advice for small business owners looking to scale, optimize inventory, and grow their wholesale channels.

In this episode, we discuss:

[02:57] Starting Boku: From Hobby to Business

[03:44] Scaling During the Pandemic

[08:40] Transition to Mentorship

[11:48] Gift Box Business Insights

[18:11] Choosing the Right Platform for Your Business

[18:44] Understanding Customer Preferences

[19:31] Scaling Your Business

[20:01] Researching Competitors and Market Trends

[20:32] Balancing Customization and Curation

[21:01] Identifying and Understanding Your Customer

[24:50] Brand Positioning and Photography

[27:47] Curating a Product Mix

Connect with Kristin:

Website: https://kristinfishercoaching.com/

Instagram: https://www.instagram.com/KRISTINFISHERCOACHING

Podcast: https://kristinfishercoaching.com/podcast

YouTube: https://www.youtube.com/@kristinfishercoaching

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!