In this episode, Dylan sits down with Lauren Hooper, a handmade business owner and UGC creator, to chat all about essential strategies for content creation and social media marketing for Etsy shops.

With a rich background in art, social work, and e-commerce, Lauren shares her journey from starting a small Etsy shop to managing a thriving business. The episode covers common mistakes on social media, the importance of authenticity over perfection, and offers practical tips for creating engaging content.

We also discuss leveraging User-Generated Content (UGC), collaborating with influencers, repurposing content, and utilizing trending audio. Lauren also provides advice on balancing content creation with daily tasks and discusses the benefits of hiring help.

In this episode, we discuss:

[01:11] Meet Lauren Hooper: From Social Work to Etsy Success

[04:48] Common Social Media Mistakes for Etsy Sellers

[08:10] Creating Content While You Work

[09:38] Understanding User Generated Content (UGC)

[11:51] When to Consider UGC for Your Etsy Shop

[13:39] UGC: A Fresh Perspective for Content Creation

[14:05] Choosing the Right Platform for 2024

[14:59] Maximizing Instagram Reels and Stories

[15:53] Avoiding Burnout and Hiring Help

[18:20] Leveraging Trends on Social Media

Connect with Lauren:

Website: https://www.lauren-likes.com/

Instagram: https://www.instagram.com/laurenlikesblog/

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

These 5 Etsy HACKS Will Transform Your Shop... and you can thank me later once they do! 😉

In this episode, I break down the best Etsy tips to blow up your shop in 2024! Whether you just opened a new Etsy shop or you've been selling on Etsy for years, these 5 hacks will unlock your potential for making more money on Etsy!

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode Dylan sits down with Kristen Fisher, an e-commerce expert and former corporate retail buyer.

Kristen shares her entrepreneurial journey from corporate retail to building a thriving gift box business, Boku, and eventually transitioning to a full-time mentorship role for small business owners.

The discussion delves into how Etsy sellers can scale their businesses using corporate e-commerce strategies, optimize resources, and diversify revenue streams. Kristen also talks about her decision to close Boku to focus on mentorship, touching on her experience with leading retailers and her Faire Bootcamp program aimed at guiding sellers on the FAIRE platform.

This episode is packed with practical advice for small business owners looking to scale, optimize inventory, and grow their wholesale channels.

In this episode, we discuss:

[02:57] Starting Boku: From Hobby to Business

[03:44] Scaling During the Pandemic

[08:40] Transition to Mentorship

[11:48] Gift Box Business Insights

[18:11] Choosing the Right Platform for Your Business

[18:44] Understanding Customer Preferences

[19:31] Scaling Your Business

[20:01] Researching Competitors and Market Trends

[20:32] Balancing Customization and Curation

[21:01] Identifying and Understanding Your Customer

[24:50] Brand Positioning and Photography

[27:47] Curating a Product Mix

Connect with Kristin:

Website: https://kristinfishercoaching.com/

Instagram: https://www.instagram.com/KRISTINFISHERCOACHING

Podcast: https://kristinfishercoaching.com/podcast

YouTube: https://www.youtube.com/@kristinfishercoaching

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

Etsy CEO Josh Silverman just announced some BIG Etsy changes coming in 2024!

In this episode, I break down everything you need to know about the updates to Etsy's policies and how to make sure your Etsy shop is prepared for success during this transition!

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode of the Etsy Seller Success, Dylan welcomes Denisa Parker from Kind and Ivy to discuss the importance of packaging in attracting customers for small businesses.

Denisa, an e-commerce and branding expert with a focus on sustainability, shares insights on eco-friendly packaging, its impact on brand perception, and cost-effective strategies for small brands. She also covers the importance of transparency and communication with customers about sustainability efforts.

Denisa's own journey from environmental archaeology to design highlights her passion for helping brands make impactful changes. This episode guides listeners on building a sustainable brand identity, the significance of good packaging, and ways to engage customers through mindful practices.

In this episode, we discuss:

[02:33] Denisa's Background and Journey

[04:22] Understanding Sustainable Packaging

[06:21] Cost and Misconceptions of Sustainable Packaging

[09:18] Communicating Sustainability to Customers

[17:47] Balancing Sustainability with Business Needs

[20:01] Good vs. Bad Packaging

[31:02] Working with Denisa Parker

Connect with Denisa:

Website: https://kindandivy.com

Instagram: https://www.instagram.com/kindandivy.studio

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

This is the secret to making $1,000 in 30 Days on Etsy...

In this episode, I break down the best Etsy tips to blow up your shop in 2024! Whether you just opened a new Etsy shop or you've been selling on Etsy for years, these secrets will unlock your potential for making more money on Etsy!

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode, Dylan sits down with guest David Schomer, an Amazon expert, about his journey from corporate America to building a successful e-commerce business on Amazon.

He discusses the Fulfilled by Amazon (FBA) and Amazon Handmade, highlighting the potential opportunities for Etsy sellers. David elaborates on his background, starting from his farm experiences to his consulting career before launching a pet supply brand that led him to e-commerce success.

The conversation covers research methods, product launches, and scaling strategies, emphasizing the importance of having a calculated approach to launching and growing a business.

David also provides insights on Amazon's advertising strategies and shares the significance of preparing financially before transitioning full-time into e-commerce. He also discusses the Amazon Handmade program, offering Etsy sellers practical advice on expanding to Amazon with hero products.

The discussion includes the pros and cons of selling on Amazon, the potential for marketplace expansion, and tips for managing PPC effectively.

In this episode, we discuss:

[01:36] Meet David Schomer: From Corporate America to Amazon Success

[05:20] David's First Product and Lessons Learned

[07:27] Navigating Amazon FBA, FBM, and Handmade

[10:37] The Importance of Research and Strategy on Amazon

[20:30] Advertising and PPC Strategies

[23:17] Expanding Your Business: International Markets and Handmade

[28:18] Advice for Etsy Sellers Considering Amazon

Connect with David:

Website: https://firingtheman.com/

Instagram: https://www.instagram.com/firingtheman/

Podcast: https://podcasts.apple.com/us/podcast/firing-the-man/id1493680004

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode, I take you through the live Etsy Seller event we hosted in Las Vegas, NV where I had the privilege of meeting students from The Ultimate Etsy Course! Stay tuned for our next student event!📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching!https://dylanjahraus.com/program-strategy-call-youtube🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/🎙️ Check out our PODCAST!Apple Podcast: https://apple.co/3rzehXLGoogle Podcast: https://bit.ly/3fIMn92👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!