Iteration is so important in content and customer marketing. It’s easy to quickly move onto the next case study, the next campaign or the next project, but the key to success lies in customer journey mapping. In this episode of B2B Content Strategist, we chat with our first customer marketing leader of the series, Leslie Barrett, who is the Senior Director of Customer Marketing at gifting company Sendoso.

Leslie joins host Amy Woods to chat about her vision for customer marketing at Sendoso, as well as her personal passion project aimed at helping customer marketers get started. She also shares the importance of customer journey mapping, why she is loving ChatGPT and putting the fun back into marketing.

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

• The three roles of customer marketers
• The customer journey mapping process
• The importance of case studies

Important Links & Mentions:

• Leslie on TikTok https://www.tiktok.com/@cmasoulmate
• CMA Soulmate on Substack https://cmasoulmate.substack.com/
• Leslie on LinkedIn https://www.linkedin.com/in/leslieBarrett0821/
• Content 10x: https://www.content10x.com/