Mastering Social Media Metrics

Social media can be a great toll in building an audience, connecting and of course driving new potential clients into your facility.

But it also can easily be a time suck with little to nothing to show for your efforts.

The difference?

Having a strategy and actually tracking the right metrics so your actions are strategic.


The Needs Assessment:

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

Are you overpaying this tax?

There are some taxes that should be minimized or never paid at all. In this episode I break down what this tax is, and how to avoid it.

You have a lot more control over this then you think.


The Needs Assessment:

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

How To Sell More Gym Memberships

So many have this perception is about selling, that it is a combination of being smooth with your words and have the ability to manipulate.

Sure, if you goal is to have a lot of un-happy people.

But selling is really about having a real conversation to uncover what is needed to help the person make the best decsion.

So let get rid of the "script" and use this simple framework I outline in this episode instead to bring back authentic selling.

The Needs Assessment:

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

Richard Politano: Building Success through Youtube

Today we have the pleasure to speak with the author of The Untold Secrets of Bodybuilding, a student of Bob Gruskin (who was the original training guru) and Founder of Championship Muscle YouTube Channel

Safe to say our guest today has been around the block and has put in his time to get to where he is today.

In this episode Richard will be breaking down how he has built momentum on Youtube with a fitness brand. He pulls back the curtain to share what works, what didn't and some challenges he is even currently facing.

Connect with Richard:
Untold Secrets Of Bodybuilding - Book
Facebook Page
Instagram Account
Championship Muscle - YouTube Channel
Buy Me A Coffee - Website

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

Do you know the right lead channel?

How are you making decision around this or are you jumpiong on the latest fad or shiny object?

If you want to end your lead generation concerns for good you have to be able to understand how to build the right acquisition systems.

Then know what channel and approach will strengthen your brand not ruin it.



The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

Understanding Where To Place Focus

This is crucial with navigating challenges or maintaining growth. What you choose to focus on will affect that.

In this episode I am sharing an interaction with a Gym owner that highlighted a common situation most go through, but where you decide to place your focus will create drastically different outcomes.



The Needs Assessment:

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

Going From Trainer To Manager To Owner

When it comes to building not only a business that lasts but one that provides time and financial freedom it requires you to elevate from Trainer to Owner.

Just because your name is on the Articles of Organization doesn't mean you are truly an owner.

A true owner isn't needed in the day to day. You over see and guide instead. To do that there are a series of skills you have to develop along the way.

The Needs Assessment:

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

26 Tips To Boost Your Email Newsletter

If you are not using a newsletter or underusing your newsletter you may want to rethink that.

To have longevity your cost to acquire new members has to managed and one way to do that is through owned media sources like email lists.

Where you have control of the source and don't have to "rent" for attention. Like you would for ads.

Here are simple tips to maximize your list and make sure you newsletter is effective.



The Needs Assessment:

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram