For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

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...we'll be opening territories again soon and those who reply will go to the front of the line.

Pat Rigsby discusses the importance of business evolution and adaptability to remain relevant and successful. Using examples from both inside and outside the fitness industry, he highlights the need for businesses to stay ahead of market trends, and continuously adapt to meet the changing needs of their ideal clients. Pat shares insights from his own experiences and the evolution of his and Holly's businesses, emphasizing the importance of specialization and differentiation in a crowded market.

00:00 Introduction: Evolving to Serve Your Ideal Client
00:15 Learning from Other Industries
00:36 Adapting in the Fitness Industry
01:34 Holly's Business Evolution
02:54 My Business Transformation
03:59 Navigating Market Changes
05:51 Specializing to Stand Out
07:12 The Importance of Differentiation
08:57 Conclusion: Building a Lasting Business