• The Fitness Business School with Pat Rigsby

  • By: Pat Rigsby
  • Podcast

The Fitness Business School with Pat Rigsby

By: Pat Rigsby
Listen for free

  • Summary

  • Pat Rigsby is a serial entrepreneur and business coach helping others build their Ideal Business. The Fitness Business School is here to give you insight and actionable tips to build your own Ideal Business that will lead you to your Ideal Life. Find out more at www.PatRigsby.com
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Economics Hygiene & Healthy Living Leadership
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Episodes
  • Fitness Business School - 593 - Business for Unicorns with Mark Fisher

    Fitness Business School - 593 - Business for Unicorns with Mark Fisher
    Nov 18 2024
    Ready to grow your clientele & revenue?

    Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

    https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- Lessons from Mark Fisher: Building a Unique Fitness Brand and Sustainable Business In this episode of the Fitness Business School, Pat talks with Mark Fisher, founder of Mark Fisher Fitness and Business for Unicorns. Mark shares his journey from feeling insecure about his physique to becoming an obsessed strength trainer, and eventually, a respected fitness business owner. He discusses the founding of Mark Fisher Fitness, the importance of building a unique brand identity, and how he navigated the challenges of expanding to a second location. Mark also delves into his work with Business for Unicorns, helping other gym owners create more income, impact, and freedom. The conversation ends with a discussion on balancing professional ambitions with personal life, especially after becoming a parent. 00:00 Introduction and Guest Introduction
    00:45 Mark Fisher's Journey into Fitness
    03:34 The Birth of Mark Fisher Fitness
    08:17 Challenges and Growth of MFF
    17:18 Expansion and Lessons Learned
    21:57 Navigating the Pandemic
    24:45 Reflections on Business and Luck
    27:01 Understanding Market Dynamics for Gym Owners
    27:44 Franchising Decisions and Fitness Industry Insights
    28:29 Marketing Strategies and Lead Management
    31:00 Challenges and Adaptations in Gym Operations
    35:14 Coaching Gym Owners for Success
    45:36 Balancing Business and Personal Life
    49:42 Conclusion and Final Thoughts
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    54 mins
  • Fitness Business School - 592 - Growing a Brand with Graham Wilkerson

    Fitness Business School - 592 - Growing a Brand with Graham Wilkerson
    Nov 11 2024
    Ready to grow your clientele & revenue?

    Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

    https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh -----

    Building a Sports Performance Powerhouse with Graham Wilkerson In this episode, Pat RIgsby interviews Graham Wilkerson, owner of Genesis Sports Performance and Personal Training in Indianapolis, who has built a highly successful sports performance business. Graham shares his journey from renting space in a CrossFit gym to owning a multi-location operation. They discuss the strategies that have led to their impressive growth, including consistent marketing plans, leveraging community relationships, and systematizing coaching practices. Graham also talks about transitioning from being the primary coach to managing and training a robust staff, leading to expanded business opportunities and future plans for an area-exclusive licensing program and potential franchise. Tune in to learn about the realities of running a profitable sports performance business and the steps Graham took to achieve seven-figure success.

    00:00 Introduction and Guest Welcome
    01:08 Graham's Journey into Sports Performance
    03:21 Building a Successful Sports Performance Business
    07:21 Marketing Strategies for Growth
    18:17 Delegating and Elevating Coaching Responsibilities
    21:46 Future Plans and Final Thoughts
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    27 mins
  • Fitness Business School - 591 - Baseball Lifestyle 101 with Bill Rom

    Fitness Business School - 591 - Baseball Lifestyle 101 with Bill Rom
    Nov 4 2024
    Ready to grow your clientele & revenue?

    Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

    https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- In this episode, longtime coach and entrepreneur Bill Rom shares his transformative journey from the fitness industry to co-founding Baseball Lifestyle, one of the most successful retail businesses in the sports world. Bill discusses his early days training athletes, the strategic decisions behind growing an e-commerce brand, and the importance of focusing on core competencies and effective marketing. He also delves into the significant growth phases of Baseball Lifestyle, including their expansion into retail and future plans. The conversation provides valuable insights for anyone looking to scale their business, highlighting the critical role of education, pricing strategy, and leveraging modern tools like AI for growth. Whether you're involved in e-commerce, coaching, or any business, Bill's story is both inspiring and educational. 00:00 Introduction and Welcome
    01:01 Bill's Journey from Football to Business
    03:03 The Birth of Baseball Lifestyle
    04:57 First Major Milestones
    08:09 Explosive Growth and COVID Impact
    13:17 Marketing Strategies and Product Expansion
    28:42 Consulting and Business Advice
    33:56 Taking Over the Business
    34:30 Raising Prices and Changing Strategies
    36:52 Effective Marketing Techniques
    37:16 Building and Utilizing an Email List
    44:43 The Power of Facebook Ads
    49:10 The Role of Follow-Up in ROI
    54:13 Leveraging AI for Business Growth
    55:59 Evolving Roles and Business Growth
    01:00:07 Future Plans and Expansion
    01:02:34 Closing Thoughts and Contact Information
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    1 hr and 6 mins

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