Welcome to Flip the Cap, the insurance industry’s premier podcast! In this episode, Kathryn Smith sits down with Kristi Tinker, a seasoned Workers' Compensation broker at Jencap with over 20 years of specialized experience. Together, they dive into the complexities of Workers' Compensation, exploring commonly misused class codes, industry trends, and noteworthy regulatory changes. They also discuss the unique challenges of the New York Workers' Compensation market, ways to avoid USL&H fines for your clients, and much more.

Episode Highlights Include:

• Kristi’s predictions for the future of Workers’ Comp cue AI, mental health, cannabis, and more [00:16:28]
• Key differences between Workers’ Comp and USL&H [00:12:42]
• The most misused class code in Workers’ Comp [00:11:08]
• Important regulatory changes in Workers’ Comp industry [00:09:18]
• Current landscape of Workers’ Comp marketplace including NY [00:07:16]
• Why agents should rely on Jencap for Workers’ Comp [00:19:20]

Welcome to Flip the Cap, the insurance industry’s premier podcast! In this episode, Kathryn Smith sits down with Eric Holtzclaw and Cynthia Hayes of Liger, a full-service marketing firm. The three explore the dynamic world of marketing and its intersection with the insurance industry. They delve into how artificial intelligence is reshaping content creation and social media strategies while emphasizing the need for authentic, human-driven communication. Discover the importance of maintaining brand consistency, leveraging the PESO model (paid, earned, shared, and owned media), and the transformative power of video in engaging audiences.

The Liger team provides actionable tips on enhancing your marketing ecosystem, from optimizing your website and creating relevant content to harnessing LinkedIn and personal branding. They also discuss the significance of internal alignment with your brand's mission, effective collaboration between sales and marketing teams, and the strategic use of AI tools to boost domain authority and content relevance.

Episode Highlights:

• • [00:02:46] Disruptive changes in the marketing industry over the last 12 months
  • [00:07:41] Key changes and how to stop the scroll
  • [00:09:15] Tech's Impact On Customer Expectations
  • [00:11:58] Why marketing matters (when you aren’t in marketing)
  • [00:18:29] Building a healthy marketing ecosystem
  • [00:34:09] What insurance professionals can leverage in the marketing world

Keep up with the latest industry insights from Jencap: https://jencapgroup.com/insights/

Welcome to Flip the Cap, the insurance industry’s premier podcast! In this episode, Kathryn Smith sits down with Loren Henry, Energy Practice Leader at Jencap, to illuminate everything you need to know about the environmental, energy, marine and hazmat/oilfield industries. Loren sheds light on the environmental implications of “going green”, trends impacting the energy industry, and provides several examples that highlight the critical need to work with a specialized broker on energy risks. Listen now so you can tackle your next clients’ environmental / energy risk with confidence! Episode Highlights: (3:16) What do Snoop Dogg, D1 soccer, and radio talk shows have in common? Loren Henry! (8:40) Environmental versus energy - where's the line? (9:45) Outlier P&C trends impacting the energy industry (12:59) Pros and cons to “going green” (15:56) Why an agent should work with a specialized energy broker (19:14) Launch of Jencap’s new energy practice Learn more about Jencap’s environmental capabilities: https://jencapgroup.com/custom-solutions/environmental/