After serving as a lieutenant in the US Army, Monica started a new career as a Restaurant General Manager for Taco Bell. 30 years later she became COO of KFC leading 4000 restaurants in the US. The first woman COO for KFC US and the first LGBTQ executive, Monica was a role-model for frontline leaders.

In 2024, Monica published her first book Lessons from the Drive-Thru, an instructional memoir about her experience as a manager and the lessons that shaped her as a leader.

👉 Watch my review of her book in this video: https://www.youtube.com/watch?v=X8m64Y4-YNA&t=241s

In this interview Monica gives a tonne of value for prospective franchisees, current franchisees and emerging franchisors.

👉 Find out more about Monica through her website:
https://www.monicarothgery.com/

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey

Jeremy Pourbaix is the CEO of Franchise Flippers, the world’s premier franchise resale marketplace where serious franchise enthusiasts connect to buy, build, and sell franchises. With nearly two decades of high achievement and growth in the franchise industry, Jeremy has a wealth of experience as a franchisee, area developer, and adviser.

Today, Jeremy shares with us the ins and outs of their exclusive franchise resale marketplace, the significance of value assessments, and the critical "franchise on ramp" evaluation to help prospective franchise owners.

We delve into the essential elements driving franchise value, even for those not looking to sell immediately, and highlight the importance of setting and tracking aspirational targets. Plus, we discuss the healthy turnover phenomena in franchise brands and how Franchise Flippers can act as an outsourced resale department, particularly beneficial for emerging franchisors.

Takeaways

1. Regularly assess franchise value.
2. Proactively manage franchisee turnover.
3. Evaluate readiness before pursuing franchise ownership.

Quote
“It is really important to understand what drives value." -Jeremy Pourbaix

Timestamps:
00:00 - Franchise growth, sales, and improvement
05:38 - Congratulating franchise on growth and success
08:30 - Prospective Buyers
08:35 - Franchise resale marketplace and valuations
09:58 - Evaluating franchise fit and readiness
14:00 - Prospective Sellers
14:10 - Understanding franchise valuation
18:17 - Private equity review process
21:54 - Franchise value as a changing target
23:35 - Franchise resale and assistance opportunities
28:35 - Emerging Franchisors
28:37 - Importance of franchisor support
29:48 - Healthy franchise transfers, expert advice

Connect with Jeremy Pourbaix
Website | LinkedIn
Prospective Franchisees → www.franchiseflippers.com/buyer-on-ramp

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey

Quick book review on Lessons from the Drive Thru book that will help franchise owners, prospective owners, and front-line managers and workers get better results.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey