After serving as a lieutenant in the US Army, Monica started a new career as a Restaurant General Manager for Taco Bell. 30 years later she became COO of KFC leading 4000 restaurants in the US. The first woman COO for KFC US and the first LGBTQ executive, Monica was a role-model for frontline leaders.

In 2024, Monica published her first book Lessons from the Drive-Thru, an instructional memoir about her experience as a manager and the lessons that shaped her as a leader.

👉 Watch my review of her book in this video: https://www.youtube.com/watch?v=X8m64Y4-YNA&t=241s

In this interview Monica gives a tonne of value for prospective franchisees, current franchisees and emerging franchisors.

👉 Find out more about Monica through her website:
https://www.monicarothgery.com/

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey

Jeremy Pourbaix is the CEO of Franchise Flippers, the world’s premier franchise resale marketplace where serious franchise enthusiasts connect to buy, build, and sell franchises. With nearly two decades of high achievement and growth in the franchise industry, Jeremy has a wealth of experience as a franchisee, area developer, and adviser.

Today, Jeremy shares with us the ins and outs of their exclusive franchise resale marketplace, the significance of value assessments, and the critical "franchise on ramp" evaluation to help prospective franchise owners.

We delve into the essential elements driving franchise value, even for those not looking to sell immediately, and highlight the importance of setting and tracking aspirational targets. Plus, we discuss the healthy turnover phenomena in franchise brands and how Franchise Flippers can act as an outsourced resale department, particularly beneficial for emerging franchisors.

Takeaways

1. Regularly assess franchise value.
2. Proactively manage franchisee turnover.
3. Evaluate readiness before pursuing franchise ownership.

Quote
“It is really important to understand what drives value." -Jeremy Pourbaix

Timestamps:
00:00 - Franchise growth, sales, and improvement
05:38 - Congratulating franchise on growth and success
08:30 - Prospective Buyers
08:35 - Franchise resale marketplace and valuations
09:58 - Evaluating franchise fit and readiness
14:00 - Prospective Sellers
14:10 - Understanding franchise valuation
18:17 - Private equity review process
21:54 - Franchise value as a changing target
23:35 - Franchise resale and assistance opportunities
28:35 - Emerging Franchisors
28:37 - Importance of franchisor support
29:48 - Healthy franchise transfers, expert advice

Connect with Jeremy Pourbaix
Website | LinkedIn
Prospective Franchisees → www.franchiseflippers.com/buyer-on-ramp

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey

Quick book review on Lessons from the Drive Thru book that will help franchise owners, prospective owners, and front-line managers and workers get better results.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey

Shawn Lemon is the founder of The Digital Organizer, a consultancy dedicated to helping individuals and businesses achieve their goals and simplify their digital life. As founder, Shawn focuses on understanding clients' true desires and guides them towards desired outcomes, whether it's syncing emails and contacts or finding significant time savings for personal pursuits like learning new skills or planning dream vacations.

Today, Shawn Lemon shares invaluable insights into the critical importance of staying organized to tackle the challenges of small business ownership. He outlines four primary areas of focus: Email Management, File Organization, Password Management, and Project Management. He emphasizes proactive organization to reduce stress and anxiety.

Shawn advocates for the best practices in managing emails and files, from avoiding email as a filing system to establishing shared folder structures and consistent naming conventions. He also details practical browser settings and email processing strategies to boost efficiency, making seemingly small tweaks that can lead to significant improvements in productivity.

Join us as we dive into Shawn’s methods for maintaining structure, reducing chaos, and achieving business success with inner peace. Whether through his resource library or personalized one-on-one coaching, Shawn is dedicated to helping individuals and businesses succeed.

Takeaways

1. Keep digital space tidy to reduce stress.
2. Use shared folders and naming conventions.
3. Organize tax documents in one folder.

Quote
“A good naming structure is so much more important than the tool." -Shawn Lemon

Timestamps
00:00 Streamline business operations to reduce stress.
05:30 Inefficient filing system causing email processing problems.
06:30 Name folders well, consistent structure, efficient saving.
09:59 Self-implement, team support, and monthly coaching available.
13:43 Consistent data structure is essential for organization.
19:31 Naming conventions vary, prefer date-based system.
22:53 Videos and guides for employee onboarding process.
24:24 Organized podcast notes in archive for easy access.
26:55 Consistent naming helps monitor and correct files.
31:28 Efficiency, organization, peace of mind in business.
34:53 Get help, free consultation, improve business mindset.
36:47 Grateful for the opportunity to share.

Connect with Shawn Lemon:
Website: www.thedigitalorganizer.com/lp/realtalk
LinkedIn: www.linkedin.com/in/shawnlemon

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey

Greg Mohr aka the ‘Franchise Maven’, is a seasoned franchise consultant specializing in helping individuals and couples find and buy the right franchise through personalized consultations and expert guidance. With a career dedicated to the franchising industry, he offers deep insights and strategic advice to aspiring entrepreneurs.

In this episode, we have the pleasure of delving deep into the world of franchising with the expertise of Greg Mohr, a seasoned IFPG franchise consultant and bestselling author. Greg shares his valuable insights into the franchising process, his transition from the corporate grind to the autonomy of franchising, and how others can do the same.

Guy questions Greg on his approach with potential franchisees, which involves a detailed questionnaire, interactive discussions, and finding the ideal match between franchise opportunities and prospects. They discuss the merits of franchising including its supportive nature and potential for wealth-building, with ample room for freedom and autonomy even for those who are currently employed elsewhere.

Moreover, we’ll explore the significant support franchisors provide in areas like marketing and operations, and why franchising could be more attractive than going at it alone in the small business world.

Takeaways

1. Commit time to explore franchising opportunities.
2. Choose a franchise that matches your goals.
3. Use consultants to navigate franchising.

Quote
“Franchising is not for everybody. So learning about that franchise system is what it's all about." -Greg Mohr

Timestamps
00:00 Introduction and Greg Mohr's background in franchising.
03:25 Understanding the time investment for potential franchisees.
07:00 The right fit between franchisors and franchisees.
12:15 The potential for wealth and freedom in franchising.
17:00 How to get involved in franchising without leaving your job.
22:40 The mutual selection process in franchising agreements.
27:35 Horizontal and territorial growth opportunities.
32:10 The long-term benefits of working with a franchise consultant.

Connect with Greg Mohr:
LinkedIn: www.linkedin.com/in/gregorykmohr
Website: www.franchisemaven.com | www.ifpg.org
Book: www.amazon.com/dp/B09WC963Q8

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey

Doug Mark is the President and Brand Ambassador for LearningZen, known as Franchising's Best LMS, and hosts the Five Franchising Questions Podcast. He leads the development of LearningZen's low-cost, easy-to-use online training platform, which allows users to create or modify interactive courses complete with exams, reporting, certifications, and collaborative tools, effectively revolutionizing franchise training.

In today's episode, we delve into the power of technology in franchise training and development. We have the pleasure of bringing in an expert from Learning Zen—Doug Mark, who unravels the significant role of his learning management system during the COVID-19 pandemic and beyond.

Doug shares his rich background in computer systems management and his journey with Gold Systems Incorporated, before highlighting how video technology and AI tools like in video and LumaOne are revolutionizing the franchise world. The conversation leads to a robust discussion of how consistent training can impact service revenue and why Learning Zen's approach to franchising education is critical for scaling businesses.

Takeaways

1. Use AI and video to enhance training.
2. Effective training boosts franchise success.
3. Collaborate for better product development.

Quote
“I think people really forget that at the end of the day, franchisees are small business owners." -Doug Mark

Timestamps
03:15 The rise of video in franchise training
10:30 Doug’s background and the FAA project
14:00 Post-COVID franchise growth and support
20:25 Advisory committee's role in Learning Zen
28:45 “Five Franchising Questions” Podcast and “Fast Five”
33:00 AI tools and features
39:10 Evolution into a franchising-focused platform
45:00 Importance of training

Connect with Doug Mark:
LinkedIn: www.linkedin.com/in/doug-mark-649866a
Website: www.learningzen.com

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey

Are you considering entering the world of franchising or looking to level up your franchise game? If so, there is a book recommendation you don't want to miss.

In this episode of Franchise Biz Real Talk, Guy Coffey recommends a book that he believes is invaluable for franchisors, emerging franchisors, franchisees, and those considering getting into franchising.

"The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar" by Scott Greenberg is a resourceful guide filled with practical information and insights from the franchise industry. Guy shares how he uses the book as a reference guide to improve both his role as a franchisor and a franchisee. He highlights the first chapter and dispels five common myths about why someone becomes a wealthy franchisee.

Join Guy as he explores these myths and reveals the key factor that truly makes a difference in franchise success.

Takeaways

1. Reflect on your mindset as a franchisee.
2. Find a healthy balance between work, family, and personal interests.
3. Prioritize continuous learning and personal growth.

Quote
“I've seen people succeed in any situation and it all does start with mindset." -Guy Coffey

Connect:

Guy Coffee
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey

Sources:
The Wealthy Franchisee by Scott Greenberg
The Wealthy Franchisee

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey

Liz Strikwerda is the Content Marketing Strategist of TrueLark, an AI-led platform helping businesses grow at scale and increase revenue by booking more appointments, improve retention by providing 24/7 customer support, automate as much of customer experience as possible across hundreds of locations, and multiple channels, in real-time.

In this episode of Franchise Biz Real Talk, Guy Coffee sits down with Liz Strikwerda, who shares her insights into how technology, automation, and strategic partnerships have helped franchise businesses thrive.

Liz Strikwerda highlights the importance of quick, efficient, and smart communication with their customers. They discuss the use of TrueLark, an AI-powered tool that provides answers to common questions, such as hours, directions, and appointment availability. She views TrueLark as a partner rather than just a vendor, as they have provided training support and testimonials for their franchise owners.

They also talk about the significance of appointment management in their business and how technology can prevent missed opportunities and wasted resources. The episode delved into the challenges and successes of Frenchies Nail Care, including their franchise expansion despite the impact of the Covid-19 pandemic. Liz emphasizes the importance of the client experience cycle and personalized communication in the beauty industry.

Join Guy Coffey and Liz Strikwerda as they discuss the role of technology, automation, and strategic partnerships in growing a successful franchise business.

Takeaways:

1. Utilize technology and automation to streamline processes.
2. Tailor promotions to individual client needs.
3. Cultivate strong partnerships with technology partners.

Quote:
“Just hang on when things seem a little like you have challenges." -Liz Strikwerda

Connect:
Liz Strikwerda
LinkedIn: www.linkedin.com/in/liz-strikwerda-0968a261
Website: www.truelark.com

Guy Coffee
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey