Welcome back! In Today's episode, I discuss the intricacies of collaborations, particularly for therapists looking to generate additional income. I share my personal experiences with a recent workshop collaboration, detailing the planning, delivery and the bts evaluation process.

I share the importance of leveraging natural skills, building trust and the potential for income generation through strategic partnerships.

I provide my real and raw insights on what worked well, what could be improved, and how therapists can effectively market their services through collaborations more!

Here's the hot Takeaways:

• Collaboration can help reach new audiences without starting from scratch.
• Therapists often feel out of control in marketing; collaboration can alleviate this.
• Building trust with partners is crucial for successful collaborations.
• Workshops can serve as effective platforms for generating leads.
• Evaluating what worked and what didn't is essential for improvement.
• Natural skills in therapy can be leveraged for income generation.
• Curiosity is key in marketing and collaboration efforts.
• Creating valuable content can enhance collaboration visibility.
• Generating income from collaborations can happen within 90 days.
• Therapists should consider their skill sets when planning collaborations.

Jump ahead to key chapters:

00:00 The Power of Collaboration for Therapists

00:43 Behind the Scenes of a Successful Workshop

06:36 Building Relationships with Therapy Spaces

09:42 Defining Collaboration and Its Benefits

11:06 Financial Insights from the Workshop

11:12 Evaluating Success: What Worked and What Didn't

20:52 Leveraging Natural Skills for Income Streams

Ready to get personal support in building a second income stream using collaborations? Book your free strategy call here.

Let's chat more over on Instagram (@balanceandbuildtherapy)

If you’ve ever found yourself wondering, “Why am I doing all the right things, but still not getting more client enquiries?” - this episode is for you.

In this next instalment of the marketing series, I break down what lead generation actually means for therapists, what isn’t lead gen (even though it feels productive), and the common myths that keep you spinning your wheels. You’ll also walk away with four simple, ethical strategies to create a grounded, relationship-led lead gen system that works without overwhelm or hustle.

Real talk, no fluff just clarity, context, and next steps to help you attract more of the right-fit clients to your private practice.

👇 Ready to get personalised support with your lead gen strategy?
Book a free call with Ashleigh here: [your link]

💬 Loved this episode or have thoughts to share?
DM Ashleigh over on Instagram: [@yourhandle]

As part of the marketing series, this week is a deep personal reflection on my marketing...

The question " Are you marketing from pressure... or from power?" has been swirling around in my head for weeks and i'm lifting lid on it in this episode!

Plus, we’re unpacking the emotional undercurrent behind how you're showing up. Is it shame, fear, comparison? Or is it self-trust, clarity, and a real connection to your why?

You’ll hear:

• The real strategy behind consistent, aligned marketing (hint: it’s not just content plans)

• Powerful reflection questions to check your marketing motives

• How to shift from forcing it to flowing with it — without burning out

Whether you're prepping your first workshop or just trying to show up more consistently, this one’s your check-in point.

💬 DM me over on Instagram and let me know which motivation is behind your current marketing — I’d love to hear what this episode brings up for you!