• #149 SEO & Expert Positioning for Podcasters with Adam Schaeuble of Podcasting Business School
    Jul 24 2025
    Estelle Erasmus welcomes podcaster and consultant Adam Schaeuble, host of Podcasting Business School. Adam shares his top strategies for using your podcast as the foundation of a six-figure online business—starting with essentials like your show name, description, and artwork. Together, they break down how to attract the right listeners and convert them into clients. Adam reveals his three-part formula for naming your show, explains why most podcasters miss the mark on SEO, and shares how to boost discoverability—without a full rebrand. In this episode: Why podcast titles and artwork are your most powerful SEO tools [1:47] How to extend your podcast name to improve search rankings [2:21] The importance of using “Google questions” in your description [10:26] Why solo episodes are key to expert positioning and conversions [12:15] How coaching-style episodes build trust and credibility [12:47] Tools to streamline your workflow (like StreamYard and VIDYO.ai) [26:35] The mindset you need for long-term podcast success [27:14] Watch on YouTube: https://youtu.be/_d2Tcj5DGSo Connect with Adam: Instagram: https://www.instagram.com/podcastingbusinessschool/ Website: https://www.podcastingbusiness.school/ Connect with Estelle: Related Episodes (Solo episode) #141 Estelle’s Edge on How AI is Disrupting Content Marketing https://estelleserasmus.com/141-solo-episode-estelles-edge-on-how-ai-is-disrupting-content-marketing/ (Coaching episode) #144 Elevate Your Voice, Expand Your Reach https://estelleserasmus.com/144-coaching-episode-elevate-your-voice-expand-your-reach/ Also, check out 🎥 Podcasting Made Easy – Estelle’s talk for AWP’s Career Corner YouTube series https://www.youtube.com/watch?v=hq6i5SMqYfo Get More from Estelle: 📬 Newsletter + FREE Pitching Guide Find out more about this episode and get Estelle’s free pitching guide when you sign up for her newsletter: https://estelleserasmus.com/podcast 🎤 TEDx Talk: How to Get Noticed in Your Writing and Beyond Estelle blends personal storytelling with actionable strategies for standing out—starting with a chaotic moment involving Thomas the Tank Engine. 📺 Watch, comment, and share About Estelle: Estelle Erasmus is an award-winning journalist, author of Writing That Gets Noticed (named a “Best Book for Writers” by Poets & Writers), and host of Freelance Writing Direct—2025 Podcast of the Year (Education), American Writing Awards. A Contributing Editor for Writer’s Digest and adjunct professor at NYU, her work has appeared in The New York Times, The Washington Post, WIRED, PBS/Next Avenue, The Independent, and AARP: The Magazine. She’s served as editor-in-chief of five national magazines. Explore More: 📘 Writing That Gets Noticed – Buy the book | Audiobook 📰 Subscribe on Substack: https://estelleserasmus.substack.com Latest posts: “Stop Counting Your Words. Start Shaping Your Story” and “How to Get Published in Cosmopolitan or Seventeen” 🎧 More episodes: Freelance Writing Direct Podcast Classes: 📝 Two spots left in Estelle’s September/October 6-week Zoom fiction class. Email: freelancewritingdirect@gmail.com for info. Follow Estelle: Instagram: @EstelleSErasmus TikTok: @EstelleSErasmus Twitter: @EstelleSErasmus BlueSky: @estelleserasmus.bsky.social
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    28 mins
  • #148 How to Hook Readers by Planting Curiosity Seeds in Interactive Novels with Bianca Marais
    Jul 17 2025
    Estelle Erasmus welcomes back acclaimed author and creator and host of The Shit No One Tells You About Writing podcast, Bianca Marais, to chat about her latest novel, A Most Puzzling Murder—an innovative, genre-blending mystery packed with magic, reader-driven puzzles, royal intrigue, and multiple points of view. Bianca shares how she crafted this original story: a locked-room murder mystery set in a magical royal family, told through over a dozen POVs, choose-your-own-adventure chapters, and interactive puzzles that invite readers to email for clues and bonus content. Estelle and Bianca dive into everything from the writing process to the strategic use of point-of-view shifts, how to keep villains compelling, and what writers can learn from puzzles. Together, Estelle and Bianca explore how to use curiosity to hook readers, build momentum with multiple POVs, and write villains who are flawed yet irresistible. Whether you're a fan of mysteries, a writer fascinated by craft, or just curious about what makes interactive fiction tick, this episode is a masterclass in creativity and reader engagement. In this episode: How Bianca designed an interactive novel that readers can play and puzzle through [3:29] The role of puzzles, alternate endings, and bonus chapters in fiction [5:10] Craft tips on managing multi-POV narratives and character arcs [9:08] Keeping the pacing of a story and how to do it well [15:44] Building a strong foundation for a story [17:18] The five minute rule [18:51] Why flawed, relatable villains make the best antagonists [25:27] How Bianca balances creativity with market trends—and still writes from the heart [33:41] Whether you're a mystery fan, an aspiring novelist, or just curious about how interactive fiction works, this episode is a masterclass in creativity, craft, and reader engagement. Watch on YouTube: Bianca Marais cohosts the popular podcast The Shit No One Tells You About Writing, which is aimed at helping emerging writers get published. She teaches creative writing through the podcast and was named a winner of the Excellence in Teaching Award for Creative Writing at the University of Toronto’s School of Continuing Studies. She lives in Toronto, where she loves playing escape-room games and writing about strong female protagonists. Connect with Bianca Website www.biancamarais.com Instagram: https://www.instagram.com/biancamarais_author/ Episode #63 Witchy Writing with Author/Podcast Host of The Shit No One Tells You About Writing with Bianca on Freelance Writing Direct https://podcasts.apple.com/us/podcast/freelance-writing-direct-with-estelle-conversations/id1647429472?i=1000637769772 On YouTube: https://www.youtube.com/watch?v=2wTEu0HbXPM Episode Where Bianca and CeCe talk about Bianca writing her book https://podcasts.apple.com/us/podcast/the-shit-no-one-tells-you-about-writing/id1530250126?i=1000711255212 Don’t forget to check out my episode on The Shit No One Tells You About Writing Talking All about How to Get Your Writing Noticed, Pitching, Publishing and More. https://podcasts.apple.com/us/podcast/the-shit-no-one-tells-you-about-writing/id1530250126?i=1000639885880 If you haven’t yet—watch my TEDx Talk: How to Get Noticed in Your Writing and Beyond In this bold, funny, and widely shared talk, I blend personal storytelling with the real-world writing strategies I’ve developed as a longtime magazine editor, NYU professor, and writing coach. It all starts with a chaotic moment involving Thomas the Tank Engine—and builds into a powerful message about how to stand out in a crowded, noisy world, no matter the medium. 📺 Watch, comment, and share: https://www.youtube.com/watch?v=SpcWmjpzSIQ About Estelle: Estelle Erasmus is an award-winning journalist, author of Writing That Gets Noticed (named a “Best Book for Writers” by Poets & Writers), and host of Freelance Writing Direct—2025 Podcast of the Year (Education), American Writing Awards. A Contributing Editor for Writer’s Digest and adjunct instructor at NYU, she’s written for over 150 outlets including The New York Times, The Washington Post, WIRED, PBS/Next Avenue, The Independent, and AARP: The Magazine, and has served as editor-in-chief of five national magazines. Explore More: Writing That Gets Noticed – Buy the book: https://rb.gy/0dpdcs Audiobook version: https://tinyurl.com/yskfj2zv Subscribe on Substack for craft tips, pitch advice, and podcast extras: https://estelleserasmus.substack.com Latest posts: “Stop Counting Your Words. Start Shaping Your Story—And a Bonus for Paid Subscribers.” and “How to Get Published in Cosmopolitan or Seventeen” Listen to more episodes of Freelance Writing Direct: https://estelleserasmus.com/podcast Follow Estelle: Instagram: https://instagram.com/EstelleSErasmus TikTok: https://tiktok.com/@EstelleSErasmus Twitter: https://twitter.com/EstelleSErasmus BlueSky: https://bsky.app/profile/...
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    43 mins
  • #147 What Makes a Literary Agent Say Yes with Inkwell’s Maria Whelan
    Jul 10 2025

    Estelle Erasmus sits down with literary agent Maria Whelan of Inkwell Management, recently recognized by Poets & Writers as one of today’s top literary advocates. In this candid conversation, Maria shares what’s capturing her attention in the publishing world right now—from standout nonfiction proposals to magical realism, horror with heart, and even Loch Ness Monster romance.

    She discusses her “career agent” philosophy, how hybrid paths like Substack are reshaping publishing, and the query mistakes she sees over and over. If you’re looking for agent insight—or want to better understand how to pitch a project that stands out—this episode is a must-listen.

    In this episode:

    • What most writers overlook in nonfiction proposals

    • How to query memoir, fiction, and children’s books effectively

    • Why passion and originality matter more than chasing trends

    • How the publishing landscape has shifted post-pandemic

    • The role of writing groups and community in an author’s success

    Watch on YouTube: https://youtu.be/p64Mlq0nQhE

    About Maria

    Maria graduated from University College Dublin then obtained her Masters in Modern Literature from the University of Edinburgh. Before joining InkWell, she worked as a Foreign Rights Assistant at Janklow & Nesbit and worked at Akashic Books. Maria enjoys a blend of literary and commercial fiction, as well as speculative fiction, horror, and magical realism. She is particularly fond of novels that straddle the cultural divide. She is looking for books in the fiction and nonfiction space that speak to the current cultural moment or examine overlooked facets of society. Some of her authors include Luke Dumas, Joselyn Takacs, Katrina Kittle, Audrey Burges, Dima Alzayat, Luna McNamara, and Vinod Busjeet.

    Connect with Maria

    X: @mariarwhelan

    IG: mariawhelann

    LinkedIn: https://www.linkedin.com/in/maria-whelan-56733472/

    Submit to Inkwell: https://inkwellmanagement.com/submissions

    If you haven’t yet—watch Estelle’s TEDx Talk:

    How to Get Noticed in Your Writing and Beyond

    In this bold, funny, and widely shared talk, Estelle blends personal storytelling with the real-world writing strategies she’s developed as a longtime magazine editor, NYU professor, and writing coach. It all starts with a chaotic moment involving Thomas the Tank Engine—and builds into a powerful message about how to stand out in a crowded, noisy world, no matter the medium.

    📺 Watch, comment, and share: https://www.youtube.com/watch?v=SpcWmjpzSIQ

    About Estelle:
    Estelle Erasmus is an award-winning journalist, author of Writing That Gets Noticed (named a “Best Book for Writers” by Poets & Writers), and host of Freelance Writing Direct—2025 Podcast of the Year (Education), American Writing Awards. A Contributing Editor for Writer’s Digest and adjunct instructor at NYU, she’s written for over 150 outlets including The New York Times, The Washington Post, WIRED, PBS/Next Avenue, The Independent, and AARP: The Magazine, and has served as editor-in-chief of five national magazines.

    Explore More:

    Writing That Gets Noticed – Buy the book: https://rb.gy/0dpdcs

    Audiobook version: https://tinyurl.com/yskfj2zv

    Subscribe on Substack for craft tips, pitch advice, and podcast extras: https://estelleserasmus.substack.com

    Latest posts: “Stop Counting Your Words. Start Shaping Your Story—And a Bonus for Paid Subscribers.” and “How to Get Published in Cosmopolitan or Seventeen”

    Listen to more episodes of Freelance Writing Direct: https://estelleserasmus.com/podcast

    Follow Estelle:

    Instagram: https://instagram.com/EstelleSErasmus

    TikTok: https://tiktok.com/@EstelleSErasmus

    Twitter: https://twitter.com/EstelleSErasmus

    BlueSky: https://bsky.app/profile/estelleserasmus.bsky.social

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    37 mins
  • #146 Solo Episode: Estelle’s Edge on Shaping a TEDx Talk That Gets Seen
    Jul 3 2025

    In the first of several short, bite-sized solo episodes on TEDx Talks, Estelle Erasmus shares the exact strategy behind her own talk—how she discovered the right idea, built a strong structure, and delivered a message that resonated with thousands. Whether you're applying to give a talk or refining one you’ve already booked, this episode offers practical tools to help your TEDx Talk connect, teach, and stick.

    In this episode:

    • What TEDx organizers look for (and what to avoid) [2:21]

    • Why your talk needs an idea—not just a personal story [3:58]

    • Tips for blending story, research, and message [6:43]

    • The three teaching tenets Estelle builds her talk around [7:27]

    • Why circling back to your opening creates resonance [7:34]

    If you haven’t yet—watch my TEDx Talk:

    How to Get Noticed in Your Writing and Beyond

    In this bold, funny, and widely shared talk, I blend personal storytelling with the real-world writing strategies I’ve developed as a longtime magazine editor, NYU professor, and writing coach. It all starts with a chaotic moment involving Thomas the Tank Engine—and builds into a powerful message about how to stand out in a crowded, noisy world, no matter the medium.

    📺 Watch, comment, and share: https://www.youtube.com/watch?v=SpcWmjpzSIQ

    About Estelle:
    Estelle Erasmus is an award-winning journalist, author of Writing That Gets Noticed (named a “Best Book for Writers” by Poets & Writers), and host of Freelance Writing Direct—2025 Podcast of the Year (Education), American Writing Awards. A Contributing Editor for Writer’s Digest and adjunct instructor at NYU, she’s written for over 150 outlets including The New York Times, The Washington Post, WIRED, PBS/Next Avenue, The Independent, and AARP: The Magazine, and has served as editor-in-chief of five national magazines.

    Explore More:

    Writing That Gets Noticed – Buy the book: https://rb.gy/0dpdcs

    Audiobook version: https://tinyurl.com/yskfj2zv

    Subscribe on Substack for craft tips, pitch advice, and podcast extras: https://estelleserasmus.substack.com

    Latest posts: “Stop Counting Your Words. Start Shaping Your Story—And a Bonus for Paid Subscribers.” and “How to Get Published in Cosmopolitan or Seventeen”

    Listen to more episodes of Freelance Writing Direct: https://estelleserasmus.com/podcast

    Follow Estelle:

    Instagram: https://instagram.com/EstelleSErasmus

    TikTok: https://tiktok.com/@EstelleSErasmus

    Twitter: https://twitter.com/EstelleSErasmus

    BlueSky: https://bsky.app/profile/estelleserasmus.bsky.social

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    10 mins
  • #145 Solo Episode: Estelle’s Edge on Essays—Mining Your Life For Stories That Get Noticed
    Jun 26 2025

    In this bite-sized solo episode, Estelle Erasmus shares her insider strategies for turning real-life moments into essays that stand out—and sell. From capturing grief or joy to finding the magic in the mundane, Estelle shows you how to shape your story, sharpen your angle, and give your writing the attention it deserves.

    In this episode:

    • How to combine unexpected ideas to find a fresh angle [2:43]

    • Tips for capturing story-worthy moments without keeping a journal [4:49]

    • The power of sensory language and scene-building [7:28]

    • Why Estelle teaches both craft and publication strategy [7:48]

    • How to pitch a coaching episode or get more from her Substack [8:37]

    If you haven’t yet—watch my TEDx Talk:

    How to Get Noticed in Your Writing and Beyond

    In this bold, funny, and widely shared talk, I blend personal storytelling with the real-world writing strategies I’ve developed as a longtime magazine editor, NYU professor, and writing coach. It all starts with a chaotic moment involving Thomas the Tank Engine—and builds into a powerful message about how to stand out in a crowded, noisy world, no matter the medium.

    📺 Watch, comment, and share: https://www.youtube.com/watch?v=SpcWmjpzSIQ

    About Estelle:
    Estelle Erasmus is an award-winning journalist, author of Writing That Gets Noticed (named a “Best Book for Writers” by Poets & Writers), and host of Freelance Writing Direct—2025 Podcast of the Year (Education), American Writing Awards. A Contributing Editor for Writer’s Digest and adjunct instructor at NYU, she’s written for over 150 outlets including The New York Times, The Washington Post, WIRED, PBS/Next Avenue, The Independent, and AARP: The Magazine, and has served as editor-in-chief of five national magazines.

    Explore More:

    Writing That Gets Noticed – Buy the book: https://rb.gy/0dpdcs

    Audiobook version: https://tinyurl.com/yskfj2zv

    Subscribe on Substack for craft tips, pitch advice, and podcast extras: https://estelleserasmus.substack.com

    Latest posts: “Stop Counting Your Words. Start Shaping Your Story—And a Bonus for Paid Subscribers.” and “How to Get Published in Cosmopolitan or Seventeen”

    Listen to more episodes of Freelance Writing Direct: https://estelleserasmus.com/podcast

    Follow Estelle:

    Instagram: https://instagram.com/EstelleSErasmus

    TikTok: https://tiktok.com/@EstelleSErasmus

    Twitter: https://twitter.com/EstelleSErasmus

    BlueSky: https://bsky.app/profile/estelleserasmus.bsky.social

    Student Spotlight

    Barbra Cosentino, one of Estelle’s students, began working on this personal essay in Estelle’s class. It later evolved into this beautiful, published piece that reflects the kind of storytelling we explore in this episode.

    Read it here: “My Mother, Floating in the Atlantic Ocean”—Next Avenue

    https://www.nextavenue.org/my-mother-floating-in-the-atlantic-ocean/

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    10 mins
  • #144 Coaching Episode: Elevate Your Voice, Expand Your Reach
    Jun 19 2025
    Estelle Erasmus chats with award-winning journalist Lanier Isom in a powerful coaching session about balancing voice, platform, and purpose across a writing life. They explore how to manage time, stay organized across genres, and breathe new meaning into a stalled book project—all while staying true to your voice. In this episode: The challenges of writing across genres—and how to stay organized [4:13] Time-blocking strategies that actually work [5:18] How to track your writing progress and momentum [7:57] Why voice matters more than ever in building a platform [11:51] Ways to shape reported stories into personal, memorable pieces [16:02] How to reframe a book project through the lens of support and meaning [22:24] What to consider before sharing personal work on Substack [25:00] Want to be featured in a future coaching episode? Email Estelle at freelancewritingdirect@gmail.com with “Coaching Episode” in the subject line. Lanier mentioned she listened to Episode #77: “Writing Personal Stories with HuffPost Personal’s Noah Michelson”before our conversation. If you’re interested in that conversation, you can watch it on YouTube: https://www.youtube.com/watch?v=6uxPjSoptD8 or listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/freelance-writing-direct-with-estelle-conversations/id1647429472?i=1000649151668 Watch on YouTube: https://youtu.be/tn_RMFnmGh4 About Lanier A former educator, publicist and editor, Lanier Isom is an author and journalist living in her hometown, Birmingham, Alabama. She wrote, Grace and Grit, the life story of Alabama native and fair pay advocate, Lilly Ledbetter. The film LILLY, based on the book, was released by Blue Harbor Entertainment in select theaters this May. Isom’s articles, editorials, and essays have been featured in Al Jazeera, LA Times, Huffington Post, Salvation South and The Bitter Southerner. She's a frequent contributor to Inside Climate News and al.com. She’s also the recipient of the Alabama Library Association Nonfiction Award and a 2023 Fellowship from the Alabama State Council on the Arts. This year, Alabama Media Professionals awarded her first place for her longform article on McIntosh, Alabama, a small town being poisoned by two chemical plants. She recently finished a memoir, which examines the personal and collective cost for a generation of silenced women confronting a southern school’s buried truths. You can find her on Substack, Instagram and Facebook @lanierisom. Connect with Lanier Substack https://lanierisom.substack.com Instagram https://instagram.com/lanierisom Facebook https://www.facebook.com/lanier.isom/ X: https://x.com/lanierisom If you haven’t yet—watch my TEDx Talk: How to Get Noticed in Your Writing and Beyond In this bold, funny, and widely shared talk, I blend personal storytelling with the real-world writing strategies I’ve developed as a longtime magazine editor, NYU professor, and writing coach. It all starts with a chaotic moment involving Thomas the Tank Engine—and builds into a powerful message about how to stand out in a crowded, noisy world, no matter the medium. 📺 Watch, comment, and share: https://www.youtube.com/watch?v=SpcWmjpzSIQ About Estelle: Estelle Erasmus is an award-winning journalist, author of Writing That Gets Noticed (named a “Best Book for Writers” by Poets & Writers), and host of Freelance Writing Direct—2025 Podcast of the Year (Education), American Writing Awards. A Contributing Editor for Writer’s Digest and adjunct instructor at NYU, she’s written for over 150 outlets including The New York Times, The Washington Post, WIRED, PBS/Next Avenue, The Independent, and AARP: The Magazine, and has served as editor-in-chief of five national magazines. Explore More: Writing That Gets Noticed – Buy the book: https://rb.gy/0dpdcs Audiobook version: https://tinyurl.com/yskfj2zv Subscribe on Substack for craft tips, pitch advice, and podcast extras: https://estelleserasmus.substack.com Latest posts: “Stop Counting Your Words. Start Shaping Your Story—And a Bonus for Paid Subscribers.” and “How to Get Published in Cosmopolitan or Seventeen” Listen to more episodes of Freelance Writing Direct: https://estelleserasmus.com/podcast Follow Estelle: Instagram: https://instagram.com/EstelleSErasmus TikTok: https://tiktok.com/@EstelleSErasmus Twitter: https://twitter.com/EstelleSErasmus BlueSky: https://bsky.app/profile/estelleserasmus.bsky.social
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    27 mins
  • #143 What We Don’t Talk About: Michele Filgate on Family, Loss, Love, and the Art of Editing Anthologies
    Jun 12 2025

    Editor and author Michele Filgate returns with a powerful follow-up to her bestselling anthology What My Mother and I Don’t Talk About—this time turning the lens on fatherhood.

    In this episode, Estelle Erasmus chats with Michele about the personal and professional transformations that shaped What My Father and I Don’t Talk About, how TikTok gave her earlier book a second life, and what it really takes to build a lasting literary career.

    In this episode:

    • What changed between publishing her first and second anthology [2:26]

    • The unexpected TikTok virality that reignited interest in her debut [4:20]

    • How grief, marriage, and motherhood shaped her latest work [10:12]

    • What it takes to edit a balanced, emotionally resonant collection [12:24]

    • Advice for writers looking to create and publish anthologies [13:44]

    • Why literary citizenship is crucial to a sustainable writing career [18:01]

    • Michelle’s next chapter: turning inward to publish her own book [23:31]

    Watch on YouTube

    Michele Filgate is the editor of What My Mother and I Don’t Talk About and What My Father and I Don’t Talk About. Her writing has appeared in Longreads, Poets & Writers, The Washington Post, Los Angeles Times, The Boston Globe, The Paris Review Daily, Tin House, Gulf Coast, Oprah Daily, and many other publications. She received her MFA in Fiction from NYU, where she was the recipient of the Stein Fellowship. She teaches creative writing at The New School.

    Connect with Michele:

    Website

    Get her book

    Episodes Mentioned

    Kelly McMasters Episode #41

    Joanna Rakoff: Episode #87

    If you haven’t yet—watch my TEDx Talk:

    How to Get Noticed in Your Writing and Beyond

    In this bold, funny, and widely shared talk, I blend personal storytelling with the real-world writing strategies I’ve developed as a longtime magazine editor, NYU professor, and writing coach. It all starts with a chaotic moment involving Thomas the Tank Engine—and builds into a powerful message about how to stand out in a crowded, noisy world, no matter the medium.

    📺 Watch, comment, and share: https://www.youtube.com/watch?v=SpcWmjpzSIQ

    About Estelle:
    Estelle Erasmus is an award-winning journalist, author of Writing That Gets Noticed (named a “Best Book for Writers” by Poets & Writers), and host of Freelance Writing Direct—2025 Podcast of the Year (Education), American Writing Awards. A Contributing Editor for Writer’s Digest and adjunct instructor at NYU, she’s written for over 150 outlets including The New York Times, The Washington Post, WIRED, PBS/Next Avenue, The Independent, and AARP: The Magazine, and has served as editor-in-chief of five national magazines.

    ✨ Explore More:
    📚 Writing That Gets Noticed – Buy the Book | Listen to the Audiobook
    📬 Subscribe on Substack – Craft tips, pitch advice & exclusive podcast extras. Latest post How to Get Published in Cosmopolitan or Seventeen
    🎧 Freelance Writing Direct – Interviews, insights & behind-the-scenes publishing tips

    Follow Estelle:
    📸 Instagram | 🎵 TikTok | 🐦 Twitter | 🌐 BlueSky

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    31 mins
  • #142 Giving Motherhood a Microphone: How Listen to Your Mother Became a Movement Featuring Ann Imig
    Jun 5 2025
    If you’ve ever felt creatively stuck or invisible after becoming a mom, this conversation will speak to you. Nearly 15 years ago, a single storytelling show about motherhood sparked a nationwide movement—and it’s still going strong. Here, we explore how Listen to Your Mother grew from one stage to 70, how the blogging boom birthed a wave of creative expression, and how vulnerability can turn into community power. We also dive into what happens after the kids grow up—when ambition, burnout, and joy collide in midlife. Ann Imig is an award-winning founder and speaker with numerous national media and stage appearances. An MSW and certified coach (PQCC), Ann helps burned-out moms regain their mojo, crush their goals, and fuel their joy at home and work. In 2010 she created the storytelling series (and then book) titled LISTEN TO YOUR MOTHER. Almost 15 years later, LTYM continues Giving Motherhood A Microphone on stages across North America (70 cities and counting). In this episode: The surprising origin of Listen to Your Mother and how it grew to 70 cities [3:41] Why storytelling (and vulnerability) creates powerful community [7:05] How the blogging era fueled a generation of creative women [10:07] Moving from burnout to brain science: Ann’s shift to coaching midlife women [19:11] Ambition, motherhood, and redefining success in midlife [23:38] The impact of positive intelligence and rewiring your brain for joy [31:46] Connect with Ann Schedule a free breakthrough session with Ann at listenlifecoaching.com. Episodes on Freelance Writing Direct Mentioned Wendi Aarons https://podcasts.apple.com/us/podcast/freelance-writing-direct-with-estelle-conversations/id1647429472?i=1000591556294 Nina Badzin https://podcasts.apple.com/us/podcast/freelance-writing-direct-with-estelle-conversations/id1647429472?i=1000698989926 Amy Wilson https://www.youtube.com/watch?v=nCCmKnX0BRM Listen to Your Mother YouTube Channel https://www.youtube.com/ltymshow Estelle’s Listen to Your Mother Reading of “And She Danced” on YouTube https://www.youtube.com/watch?v=CmV4abTKy8Q Buy Ann’s book Listen To Your Mother on Estelle’s Bookshop https://bookshop.org/p/books/listen-to-your-mother-what-she-said-then-what-we-re-saying-now-ann-imig/11302088?aid=98827&ean=9780399169854&listref=authors-who-have-appeared-on-freelance-writing-direct If you haven’t yet—watch my TEDx Talk: How to Get Noticed in Your Writing and Beyond In this bold, funny, and widely shared talk, I blend personal storytelling with the real-world writing strategies I’ve developed as a longtime magazine editor, NYU professor, and writing coach. It all starts with a chaotic moment involving Thomas the Tank Engine—and builds into a powerful message about how to stand out in a crowded, noisy world, no matter the medium. 📺 Watch, comment, and share: https://www.youtube.com/watch?v=SpcWmjpzSIQ About Estelle: Estelle Erasmus is an award-winning journalist, author of Writing That Gets Noticed (named a “Best Book for Writers” by Poets & Writers), and host of Freelance Writing Direct—2025 Podcast of the Year (Education), American Writing Awards. A Contributing Editor for Writer’s Digest and adjunct instructor at NYU, she’s written for over 150 outlets including The New York Times, The Washington Post, WIRED, PBS/Next Avenue, The Independent, and AARP: The Magazine, and has served as editor-in-chief of five national magazines. ✨ Explore More: 📚 Writing That Gets Noticed – Buy the Book | Listen to the Audiobook📬 Subscribe on Substack – Craft tips, pitch advice & exclusive podcast extras. Latest post How to Get Published in Cosmopolitan or Seventeen🎧 Freelance Writing Direct – Interviews, insights & behind-the-scenes publishing tips Follow Estelle: 📸 Instagram | 🎵 TikTok | 🐦 Twitter | 🌐 BlueSky
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    35 mins