Three years ago, gym owner Magnus Bjorsvik increased rates dramatically, and some of his clients were angry about it.

Today, Magnus is on Two-Brain’s Top 10 leaderboard for net owner benefit (NOB)—salary, dividends and anything else the gym pays its owner. He also won the coveted Clients’ Choice Award at this year’s Two-Brain Summit in Chicago.

In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Magnus, owner of CrossFit Uvaer in Norway, to learn how his gym has changed since his rate increase in 2021.

Magnus says the increase allowed him to get rid of members who didn’t fit, and his gym community has vastly improved. The higher price has also pushed the gym and its staff to provide better service, and happy members are getting better results.

Magnus now increases rates annually, and the lack of financial pressure has allowed him to stress less and vacation more.

Tune in to hear Magnus’ full story and his advice for other gym owners looking to fast-track growth.

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02:05 - The last three years

06:53 - Thrive with rate increases

10:21 - Success and peace of mind

14:23 - Struggles after opening a gym

17:18 - Mentors hold you responsible