For many gym owners, revenue drops off a cliff in summer. For others, it soars higher than ever.

How can you make sure your gym is crushing it instead of crashing in summer?

In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper presents the Top 10 revenue leaderboard for June 2024 and shares the leaders’ tactics.

The top gym in June posted its best month of revenue thanks to a very successful kids summer program that’s a feeder for its main offerings. Your takeaway: Kids programs thrive in the summer months if you build them properly, and they’re a great option for gym owners looking for additional revenue.

Outside specialty programs, the Top 10 gym owners all employed similar strategies to generate revenue: They prioritized consistent growth, they focused hard on their clients, they used targeted ads, and they relied on mentorship.

Tune in to hear more and then use the tactics you learn about to hit your personal best month for revenue.

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Gym Owners United

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1:49 - June 2024 Revenue Leaderboard

5:18 - Consistency, not beginner’s luck

6:58 - Lessons from the Top 10

7:37 - Camp revenue breakdown

11:23 - The common theme for the leaderboard

What are the best gyms in the world doing?

Two-Brain Business’ annual "State of the Industry" report has the answers. It’s the most robust dataset on microgyms anywhere in the world, and it helps gyms grow by enabling their owners to make decisions based on science instead of guesswork.

You can be part of the 2024 report and get access to 16 special resources for gym owners by submitting your survey response before Sept. 4, 2024, via the link below.

In this special episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper joins Sevan Matossian and Matthew Souza on “The Sevan Podcast” to discuss the state of the fitness industry, including the state of the CrossFit community.

They talk about some of the issues facing CrossFit in recent years, touching on everything from the evolution of CrossFit HQ after Greg Glassman’s departure to the best way to help CrossFit affiliates.

Gym owners face lots of challenges in 2024, but they can avoid mistakes and grow their businesses faster by making decisions based on data. Two-Brain’s “State of the Industry” report will be published in late November, and gym owners who contribute their numbers will get the guide before anyone else.

To be part of this year’s data set and get access to a special Resource Hub for gym owners, fill out the survey here.

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Gym Owners United

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0:01 - The "State of the Industry" report

12:39 - CrossFit and its affiliates

29:39 - The CrossFit Games

53:35 - Getting help when opening a gym

59:17 - CrossFit and the fitness industry

1:06:20 - CrossFit ownership

1:13:57 - Fill out the survey!

Why did you become a gym owner? The simple answer is probably to help others, but the more complicated answer is that many of us have had our own health and fitness transformations.

Many of us have seen depression, obesity and sickness reversed by the pursuit of fitness and health, and we want nothing more than to share that knowledge, joy and wellbeing with others.

But the fitness business is far too fragile. A new law or rent increase might be all it takes for a host of gym owners to run out of money and go out of business.

To protect our businesses and grow with stability, we need to know what works and what doesn’t work. And that info needs to come with proof, not opinions and anecdotes.

To give you the info you need, Two-Brain Business surveys gym owners around the world and publishes our “State of the Industry” guide for free every year. We do this so you can make decisions based on science and avoid wasting time and money on experimentation.

We hope you’ll take a few minutes to participate in this year’s State of the Industry Survey. In exchange, we’ll give you priority access to the guide this fall—and to sweeten the deal, we’ll give you a bonus package of exclusive Two-Brain materials that will help you right now.

But your greatest reward is in pushing the fitness industry forward. If we can build stable, profitable businesses that last for decades, we can help more people improve their health.

Links

State of the Industry Survey

Gym Owners United

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0:22 - Lifespan is going backward

3:08 - The fragility of the fitness industry

4:40 - The effect of change in your business

8:34 - Here’s where gym owners go wrong

10:57 - State of the Industry Survey