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Run a Profitable Gym

Run a Profitable Gym

By: Chris Cooper
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About this listen

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

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Episodes
  • Staffing Nightmares: What One Gym Owner Did to Fix the Chaos
    May 15 2025

    Staffing problems can destroy your gym’s momentum—and your sanity. But with the right systems and mindset, they’re solvable.

    In this episode of Run a Profitable Gym, host Mike Warkentin talks with gym owner Chris Williams about the staffing chaos he inherited when he bought his gym.

    Chris shares the HR disasters that nearly wrecked his business and lays out the steps he took to rebuild trust, create structure and increase professionalism.

    He explains how he turned a gym run by friends into a real business and gained the freedom to step away from day-to-day operations.

    He also breaks down his evaluation system, describes his pathways for staff advancement and explains how he approaches hard conversations with employees.

    Staffing problems aren't unavoidable, but they are fixable. Tune in to become a better leader for your team!

    For more help, use the link below to join Gym Owners United and get the free “7 Deadly Sins of Staffing” guide.

    Links

    Gym Owners United

    Book a Call

    0:37 - Staffing horror stories

    11:27 - Systemizing the business

    13:48 - Documenting roles and responsibilities

    20:24 - Preventing staffing issues

    28:20 - What gym owners can do today

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    33 mins
  • The 7 Deadly Sins of Staffing That Kill Gym Growth
    May 12 2025

    Staffing is the biggest and most important investment you'll ever make in your gym. Get it right and your business grows. Get it wrong and everything stalls.

    Today, Chris Cooper unpacks the seven deadly staffing sins that create chaos, kill growth and keep gym owners chained to day-to-day operations.

    From hiring out of desperation to keeping people too long, each staffing mistake is pulled from real conversations with gym owners who’ve felt the consequences.

    You’ll probably recognize a few of these mistakes in your own business. You might even realize you’re committing all seven sins.

    Coop's got absolution and solutions for you. Tune in to hear how top-performing gyms build strong, reliable teams, then take action to do the same.

    To get the full guide, join Gym Owners United via the link below.

    Links

    Gym Owners United

    Book a Call

    2:22 - Lack of clarity and defined roles

    7:06 - Over-incentivizing and promoting

    13:08 - Hiring in desperation

    16:55 - Keeping people too long

    19:30 - Abdicating instead of delegating

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    25 mins
  • No More Summer Slumps! How to Fill the Gap With a Kids Program
    May 8 2025

    What if your gym was fully booked and highly profitable all summer long?

    While many gym owners brace for a summer slump, Debbie Rosslan ramps up with youth programs such as jump training, volleyball development, and speed and agility, which keep her gym full and profitable.

    In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Debbie about how she uses kids camps to generate consistent revenue during the months of the year when many gym owners struggle.

    Debbie breaks down how she structures her camps, prices them for profitability and keeps kids coming back year after year.

    She also shares tips on low-cost marketing and explains why parents happily pay premium rates for her kids programs.

    Skip the summer slump this year. Instead, listen in as Debbie shares her playbook for a packed and profitable gym. Then take action today.

    Links

    Gym Owners United

    Book a Call

    0:35 - Summer opportunities for gym owners

    3:52 - Revenue from a kids program

    5:27 - Setting up a kids program

    10:20 - Filling and marketing a kids program

    15:18 - How to get started now

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    19 mins
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