In today's episode, I had the pleasure of chatting with TaVona, a business coach extraordinaire. We delved into the misconception surrounding social media and the unrealistic expectations it sets for business growth. TaVona highlighted the need for a shift in mindset when using social media, focusing on building relationships and nurturing existing connections rather than solely attracting new clients. She introduced the concept of "minimalist marketing" and leveraging networking opportunities to expand one's reach effectively.

TaVona also introduced the "ABCs of Impact," a framework she developed to streamline business processes and attract ideal clients. The ABCs stand for Attract, Build Rapport, Convert, Deliver, and Evaluate, providing a structured approach to achieving business success.

We discussed the importance of networking without a transactional mindset, emphasizing the value of genuine connections and referrals. TaVona shared insights on categorizing networking contacts into clients, cheerleaders, connectors, and competitors, highlighting the diverse roles each group plays in business growth. this episode is a must-listen! Tune in to discover the secrets to successful networking and impactful marketing strategies.

• 00:00 - Introduction to Guest TaVona and her Expertise
• 05:30 - Discussion on Social Media Misconceptions and Realistic Expectations
• 09:24 - The ABCs of Impact: Attract, Build Rapport, Convert, Deliver, Evaluate
• 16:58 - Importance of Knowing Client Characteristics for Business Success
• 22:15 - Timeline and Key Factors for Networking Success

Connect with TaVona
Join the Coaches Collective
http://TaVonaDenise.com
TaVona's Instagram

Connect with Ashleigh
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Ways we can work together:
+ Want me to Run your ads? Schedule Your Consult
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