Marketing

A lot has changed in 25 years. A quarter-century after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

Upgrade your sales process by plugging into the new power of artificial intelligence. Anthony Iannarino and Jeb Blount, the world's most prolific sales book authors and trainers, have come together to transform how you navigate the sales process by helping you plug into artificial intelligence.

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader....

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game.

Hook Point by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live....

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. There is little black and white in the sales profession. Except for objections. There is democracy in objections....

Brian Carruthers has built one of the largest, most profitable downline teams in all of network marketing in the last decade. His success system helped his team grow to more than 400,000 distributors....

Pharmaceutical companies launch new products for two fundamental reasons, new products drive growth and growth drives valuations. But consistent growth has never been harder to come by. The decreasing tenure of companies in the S&P 500 Index is an indication of this. The 33-year average tenure of companies in 1964 declined to 24 years by 2016, and is projected to shrink to just 12 years by 2027. More than ever, companies must understand the levers that accelerate growth and put their shoulders behind them.

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.

Unlock AI’s Power to Build Wealth and Freedom. Are you tired of struggling while others thrive? Unsure how to leverage AI for success? ChatGPT Multiverse is your step-by-step guide to using AI for passive income, viral content, and limitless opportunities.

Revealing the secrets and mindset of some of the best subversive marketers in the business, Just Evil Enough is the essential audiobook for anyone who wants to cut through the noise and stride ahead in the attention economy.

Struggling to make TikTok work for your brand? TikTok Tactics is the step-by-step playbook built specifically for professional marketers juggling content calendars, stakeholder expectations, and tight turnaround times. Inside, you’ll learn how to: Build a content strategy that fits your brand — and your bandwidth Find your hook in the first 3 seconds (hint: this is make-or-break) Use templates and frameworks to create more with less Understand TikTok’s algorithm without needing a PhD in social media Track what matters (and ignore vanity metrics that don’t convert) You’ll go from ...

QR Codes for Profit – The Secret Weapon That Will Leave Your Competition in the Dust! Are you ready to transform your self-publishing and online business with a simple yet powerful tool? QR codes are revolutionizing the way authors and entrepreneurs connect with their audience, boost engagement, and explode their sales! In QR Codes for Profit, you'll discover: ✅ How to embed QR codes in your KDP books and Etsy products for massive conversions. ✅ Genius ways to drive traffic to your website, email list, or exclusive content. ✅ The secret to repeat customers—turn a one-time buyer ...

🚀 E-commerce Essentials: Launching Your Business with Zylvie and GetResponse By J. R. Glenn Don’t wait—your e-commerce success starts NOW! If you’re serious about launching or scaling your online business, you need the right tools and strategies to stay ahead. E-commerce Essentials is your must-have guide to mastering online sales with Zylvie’s powerful checkout system and GetResponse’s email marketing automation. 🔹 Set Up Your Business FAST – Find your niche, choose winning products, and get your store online. 🔹 Streamline Your Checkout with Zylvie – Stop losing ...

"If You’re Not Seeing Explosive Growth Online, You’re Probably Making These Mistakes—Fix Them Now!" "Dominate Social Media in 2025—Without Spending Endless Hours Posting and Praying for Results!" "If Your Business Isn’t Booming Online, This Book Will Show You the Social Media Strategies That Actually Work!" "Go from Invisible to Influential in 90 Days—Without a Huge Budget or a Team of Experts!" The social world today is indeed borderless. Now, you can get the best of living without the boundaries created by geographical limitations. With the click of a button, you can reconnect...

Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience.

Unlock the lucrative world of stock photography with "Making Money with Stock Photography: How to Sell Your Photos Online." This essential guide takes you on a journey from hobbyist to professional, revealing the secrets to turning your passion for photography into a profitable business. Whether you're an amateur snapping pictures on your smartphone or a seasoned photographer with a professional portfolio, this book provides step-by-step strategies to monetize your images across top stock photo platforms.

Celebrated branding industry legend Brandon Coleman Jr is on a mission to inspire all entrepreneurs to ignite the hidden power of brand alignment in their business and life. Brand ON! is a must-listen if you are an entrepreneur trying to maximize your potential in today’s markets. Brandon reveals the hidden opportunities and inspires immediate action by sharing real-life client stories from small to medium businesses that have experienced quantum growth through brand alignment.

How much money are you leaving on the table? Are you tired of leaving money on the table when prospects and customers compare you to inferior competition who can “do the same thing for cheaper?” Does fear of losing customers and sales volume cause your team to underprice and over-discount? It’s time to break free from fear-based pricing and earn the profits that reflect the true value you’ve worked hard to create. Fearless Pricing provides the tools, strategies, and mindset shifts your team needs to price with confidence and command higher margins.

あの名著が再び！販売だけでない「EC経営・運営」の秘訣が一冊に。本書では、eコマースの仕事を「販売・業務・組織・戦略」の 4 分類に整理。

Сегодня буквально из каждого утюга звучит: "Пили контент!" Все кидаются штамповать ролики и посты, но почему-то выхлопа нет. Подписчиков и денег не прибавляется. Хочется по-другому? Тогда читайте "Вопрос времени" — новую книгу из экспертного цикла Артёма Сенаторова, посвященную контентстратегии. • Как заявить о себе в соцсетях и стать первым, кто приходит на ум при упоминании вашей ниши? • Как выстроить фан-базу вокруг своего экспертного бренда и заставить подписчиков обожать всё, что вы делаете? • Как не слиться, когда у других прёт, а у вас ещё нет видимых результатов?

In this book, I lay out everything you need to know to run a successful postcard marketing campaign for your business — because direct mail is not only back, it's BOOMING! I also share specific postcard designs that have produced proven results for a variety of very different, but profitable, industries so you can see what really works.

Written by Funk Roberts with Mike and Rick Tielemans, known as The Tribe Guys, this book draws on decades of combined experience and deep research into what makes communities so powerful. Mike and Rick dedicated years to studying the positive aspects of cult psychology and human behavior, uncovering timeless principles that drive loyalty, connection, and influence. By applying these 27 secrets, the team built Funk Roberts' Over 40 Alpha Membership into a $3.5 million success, and Funk has helped build other multi-six-figure Tribe-based businesses.

Tired of unpredictable sales cycles and inconsistent results? The key to sustained success in sales isn’t luck — it’s discipline. The Sales Discipline System reveals the 8 proven habits of the top 1% of salespeople, and how you can use them to build your own path to consistent, reliable growth.

Packed with actionable insights, success stories, and expert guidance, Google Business Profiles is your roadmap to dominating local search and turning online visitors into loyal customers. Whether you’re a small business owner, entrepreneur, or marketer, this book equips you with the tools to stand out, grow, and thrive in today’s digital landscape.

In a world obsessed with external appearance, the most enduring logos emerge from somewhere deeper—the authentic core of an organization. This groundbreaking book challenges conventional wisdom that logos should be designed to please the market. Instead, it reveals how successful organizations build lasting brand identity from the inside out. Drawing from extensive research and case studies of both century-old corporations and contemporary market leaders, this book demonstrates why logos that resonate internally become powerful external symbols.

How to Overcome Feast or Famine and Attract Great Clients Like ClockworkDo you dream of consistent revenue, fulfilling work, and the freedom to thrive in your consulting practice? Many boutique consultants struggle to break out of the feast-or-famine cycle—uncertain where their next client will come from or how to scale their business sustainably. In The Niche Consulting Growth Playbook, Chris Spurvey, a seasoned Growth Strategist and consultant to boutique firm leaders, shares the proven path to creating predictable growth and impactful client relationships.

You enjoy logical tech work… and marketing seems like a dark art. It’s the total opposite of what you’re good at. The problem is this: If you own an MSP, you must do marketing to generate leads, win new clients, pay your staff more, and make lots of profit… so you can have a GREAT lifestyle. This audiobook has the answer. Inside, you'll find an easy 3 step lead generation system that’s been field tested by hundreds of MSPs across the globe. In the next hour, you'll discover... Why your family are desperate for you to improve your MSP’s marketing...

CARE for your Clients offers a three-step approach to providing clients with an exceptional experience, so you can boost your brand. Great client experience is delivered by people who believe in what they’re doing. Brand convergence – the ability to align the corporate brand and personal brands of employees – is one way to instill loyalty in clients. But client experience must be created in a thoughtful and consistent manner. CARE provides guidelines for employees to create small, consistent, and positive actions through communication, attention, responsiveness, and excellence.

Advertising: Innovative Strategies for Effective Marketing Step into the colorful world of advertising with "Advertising: Innovative Strategies for Effective Marketing." This lively guide takes you through the essentials of impactful ad creation. Blending humor with practical insights across traditional and digital platforms, it’s ideal for anyone looking to connect with audiences in meaningful ways. Whether you’re honing your skills, boosting your brand, or curious about advertising’s cultural role, this book has you covered.

Step into the world of digital visibility with this comprehensive guide, your roadmap to enhancing your online presence without relying on costly ads. Packed with the latest techniques and actionable advice, this book is your key to sustainable growth using organic methods. You will learn to: Boost your search rankings with cutting-edge SEO trends. Capitalize on social media to build a loyal following organically. Optimize your content for maximum visibility and engagement.

Grow Your Brand’s Reach Overnight—Even If You’ve Never Posted Before! This essential guide equips you with straightforward, actionable strategies to captivate audiences, engage effectively, and transform clicks into loyal fans.