Marketing

A lot has changed in 25 years. A quarter-century after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

The sales profession is in the midst of a perfect storm....

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard....

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data....

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

Unlock the secret to building a loyal audience and skyrocketing your business growth with the ultimate guide to creating lead magnets that convert. In Lead Magnet Theory, you’ll discover: The psychology behind what makes people say “yes!” Proven strategies to design irresistible offers that solve your audience’s biggest problems. Step-by-step instructions to craft lead magnets that not only attract leads but turn them into paying customers. Real-life examples of successful lead magnets from top industries. Whether you're a seasoned marketer or just starting out, this book will arm ...

Inside this book, you will uncover simplified, cutting-edge strategies specifically designed to fuel small business growth across SEO, AI, influencer, and social media marketing. Imagine transforming your digital presence without breaking the bank or getting lost in technical jargon. Now, it’s possible.

Sell and Price Like the Expert You Are Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you. Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.

If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT.

Ready to dominate the digital marketing world? Digital Marketing Analytics is your go-to guide for mastering data-driven strategies that make your marketing smarter, faster, and more effective. Packed with practical insights on SEO, social media, email campaigns, and conversion optimization, this book shows you how to use cutting-edge analytics tools and techniques to track performance, test ideas, and skyrocket engagement.

The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.

Ya sea que sea un emprendedor en ciernes, una pequeña empresa establecida, una persona influyente en las redes sociales, un especialista en marketing de una gran corporación (o algo intermedio), la idea de ser una "marca" se considera esencial para el desarrollo de una estrategia de marketing sólida.

Drawing on the wisdom of the world's foremost achievers, Rob's journey across more than 25 countries has culminated in a blueprint that stands unparalleled in its ability to transform dreams into tangible realities. This isn't just another strategy; it's the synthesis of global insights and proven principles that have consistently delivered results where others fall short. Rob's engagements around the globe have allowed him to distill the essence of success into an actionable framework.

Unlock the secrets to running profitable Facebook ad campaigns with Facebook Ads: Budgeting, Scaling, and Optimizing for Profit—your complete guide to mastering every aspect of Facebook advertising. Whether you're a beginner looking to set up your first campaign or a seasoned marketer aiming to maximize your return on ad spend (ROAS), this book provides the essential tools and strategies to help you achieve your goals.

The launch of ChatGPT in November 2022 threw the entire business world into disarray. Not many businesses were prepared for a technological shift that was so sudden and drastic. Moreover, similar to the early days of the World Wide Web, the Artificial Intelligence revolution also comes with a fair share of hype. The overwhelming developments in the field of Artificial Intelligence, coupled with the mushrooming of AI firms, tools, and platforms, are enough to baffle even the most astute marketing managers.

Descubra como fazer um branding forte e ser a empresa coerente entre o que é, faz e fala! Ana Couto é precursora da disciplina do branding no Brasil e acredita que, se as marcas nacionais fizerem uma gestão rigorosa do intangível com foco em criação de valor, terão plenas condições de se manterem firmes e fortes no mercado, além de competir em pé de igualdade com gigantes globais. Por isso, no audiobook, A (r)evolução do branding, ela mostra que as empresas devem estar prontas para: Descobrir como criar um branding forte; Perceber o momento ideal para um rebranding.

無料プレゼント作るだけで集客できる時代は終わった。今の時代は従来の手法ではなかなか集客できません。リードマグネットの使い方も時代に合わせて変えていく必要があります。

In this audiobook, learn everything about video marketing and why it is a tremendous help to the marketing endeavors for your business. Learn powerful strategies you can employ through the use of videos and video marketing to appeal to a broader audience and attract more customers.

Many individuals are already profiting greatly from the tips I am about to share with you! In addition to the more than 100 techniques, ideas and strategies, I have also provided several case studies of major companies that successfully branded and marketed their products. Do what the pros do to dominate.

Are you struggling to make sense of the ever-changing world of marketing? Do you feel overwhelmed by the myriad of strategies, tools, and technologies available today? **"The Marketing Blueprint: From Planning to Profit"** is your ultimate guide to navigating the complex landscape of modern marketing.

Make every dollar in your marketing budget count Are you overwhelmed by digital marketing strategies that seem complex and impossible to manage? Are you investing time and money without seeing the returns you expected? In Profit-Driven Digital Marketing, Quan Vo reveals a practical, results-oriented approach to digital marketing that streamlines the process and puts profitability at the forefront.

This guide is specifically tailored for rural Indigenous communities. We'll explain digital advocacy and its significance in bridging communication gaps between Indigenous communities and decision-makers. Checklists, recommended tools, and easy-to-follow guides will keep you on track to developing skills in amplifying your voice, lobbying governments, and influencing change in the digital age.

Do you feel like most business owners and marketers who are always stifled or confused on how to create good marketing campaigns or write good marketing copy for your own business, products or services? This is usually caused by the fact that you are told you have to look at the "client avatar" that details everything from what is actually relevant to your business to what someone dreamed about last night...which might not be relevant to you at all.

"Centralized AI Platforms for Small Business: CRM, Marketing, and Sales Efficiency" is the ultimate guide for small and medium-sized businesses looking to streamline operations, boost efficiency, and scale their customer management, marketing, and sales efforts. This book dives deep into the world of centralized AI platforms offering insights into how all-in-one CRM tools can transform the way businesses operate.