In this episode of the Pathways in Life Science podcast, host Pat Téa welcomes Jasmine Gruia-Gray, Chief Marketing Officer, Conifer Life Sciences Group and Board Member of SAMPS (Sales and Marketing Professionals in Life Sciences). Jasmine shares her journey from academia to the marketing realm in the life sciences industry, highlighting her work with major companies and her own consulting firm. They discuss the evolution of marketing strategies influenced by changing technologies such as AI, and the importance of human interaction in an increasingly digital world.

Jasmine also talks about how non-scientists are contributing valuable perspectives in life sciences marketing and the benefits of leveraging agencies for better reach. They touch on the impact of AI and how it’s reshaping both diagnostic and marketing fields, along with discussing broader themes around the politicization of science and the importance of clear communication.

Join Pat and Jasmine for a deep dive into the shifting paradigms in marketing within life sciences, seasoned with Canadian pride and camaraderie.

00:00 Introduction and Guest Overview
00:53 Early Career and Academic Background
03:16 Transition to Marketing
05:52 Evolution of Marketing in Life Sciences
08:30 AI and Future Trends in Marketing
14:35 Consulting and Career Reflections
19:47 Current Trends and Final Thoughts
25:15 Conclusion and Closing Remarks