In this episode of the Pathways in Life Science podcast, host Pat Téa welcomes Jasmine Gruia-Gray, Chief Marketing Officer, Conifer Life Sciences Group and Board Member of SAMPS (Sales and Marketing Professionals in Life Sciences). Jasmine shares her journey from academia to the marketing realm in the life sciences industry, highlighting her work with major companies and her own consulting firm. They discuss the evolution of marketing strategies influenced by changing technologies such as AI, and the importance of human interaction in an increasingly digital world.

Jasmine also talks about how non-scientists are contributing valuable perspectives in life sciences marketing and the benefits of leveraging agencies for better reach. They touch on the impact of AI and how it’s reshaping both diagnostic and marketing fields, along with discussing broader themes around the politicization of science and the importance of clear communication.

Join Pat and Jasmine for a deep dive into the shifting paradigms in marketing within life sciences, seasoned with Canadian pride and camaraderie.

00:00 Introduction and Guest Overview
00:53 Early Career and Academic Background
03:16 Transition to Marketing
05:52 Evolution of Marketing in Life Sciences
08:30 AI and Future Trends in Marketing
14:35 Consulting and Career Reflections
19:47 Current Trends and Final Thoughts
25:15 Conclusion and Closing Remarks

Carl shares his extraordinary career journey, transitioning from a commercial director at Alamo Rent A Car to a city councillor and eventually landing in the life sciences industry. Along the way, he details his experiences in marketing, travel, and working with various organizations like Technopark Montréal and Admare BioInnovations/ Neomed. The conversation highlights Carl’s passion for people, life science innovations, and the importance of adaptability in one's career. Amidst all the transitions, he finds a way to keep life fascinating and fulfilling.

00:00 Introduction and Guest Background
00:53 Career Beginnings at Alamo Rent A Car
02:03 Transition to Travel Cuts and Marketing
04:07 Entering the Life Sciences Industry
05:29 Role at Technopark Montréal
06:58 Promoting Life Sciences in Montreal
12:47 Challenges and Opportunities in Quebec
17:52 Future of Life Sciences and AI
20:51 Conclusion and Final Thoughts

In this episode of the Pathways in Life Science podcast, host Pat chats with Guillaume, an old friend and the entrepreneurial spirit behind Biotech Connect. Guillaume, who founded the company in 2014, opens up about his journey from a timid PhD student tasked with sales to orchestrating successful life science shows across Canada. Together, they delve into the unique challenges and opportunities of organizing such events, the initial struggles, the pandemic pivot, and ultimately the revival of his business. Guillaume's candid storytelling, sprinkled with humor and humility, paints a vivid picture of what it takes to thrive in the life science industry. Buckle up for an inspiring narrative of perseverance, creativity, and the importance of not burning bridges.

00:00 Welcome to Pathways in Life Science
00:14 Introducing Guillaume and Biotech Connect
01:22 Guillaume's Early Career and Entrepreneurial Journey
06:43 Challenges and Triumphs of Biotech Connect
14:18 Navigating the Pandemic
17:20 Post-Pandemic Success and Reflections
25:14 Conclusion and Sponsor Message