• From Print to Pixels: How to Bring Old-School Retail into the Digital Age

  • Sep 19 2024
  • Length: 21 mins
  • Podcast

From Print to Pixels: How to Bring Old-School Retail into the Digital Age

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  • Summary

  • Are you part of a retail business struggling to move away from traditional newspaper and magazine advertisements? Feeling overwhelmed by the shift to digital marketing and social media? You're not alone. Many brick-and-mortar stores face significant resistance to change. They rely on methods they’ve known for years, leaving them hesitant to embrace new platforms and strategies. This hesitation can leave your business lagging behind, missing out on the vast potential and engagement that social media offers. How do you break through these barriers and convince your team to embrace this change? Today's guest, Courtney McCoy, has successfully navigated this transition, turning resistance into results. As a seasoned social media manager, Courtney took a brick-and-mortar store from relying solely on print ads to achieving a 700% increase in organic reach through social media. Her expertise has brought life and engagement to traditional retail, making her a perfect guide for anyone facing this challenge. Social Pulse Podcast host Mike Allton asked Courtney McCoy about: 🛍️ Overcoming Resistance to Change: Gain insights into convincing leadership and staff to embrace social media marketing. 🛍️ Effective Content Strategies: Learn about content creation tactics that drive significant engagement and organic reach. 🛍️ Community and Ad Management: Understand the importance of community management and running successful traffic ad campaigns. Learn more about Courtney McCoy Connect with Courtney McCoy on LinkedIn Resources & Brands mentioned in this episode Southeastern Salvage Learn more about Agorapulse with a free demo Show Notes & Transcript: https://www.agorapulse.com/blog/from-print-to-pixels-how-to-bring-old-school-retail-into-the-digital-age Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike
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