How do you attract and support content creators to help your charity? There are many thousands of people who create their own content and have a thousand followers or more. Many of them also care about good causes and would enjoy raising funds for charities that support those causes.

This time Rob talks to Tom Downie of Tiltify. They discuss the content creator economy and the opportunities it represents for charities. Every year Tom sees how hundreds of charities operate in this fast-growing market.

Tom shares both common mistakes and lots of insights from when charities make the most of these valuable opportunities. He shares examples, both of charities responding to influencers that approach you with their own ideas; and of campaigns organised by charities that successfully recruit many influencers to get involved.

Thank you so much for supporting our show! Please share it on, and if you want to get in touch we are both on LinkedIn.

How do you get the result you really want for your fundraising project or campaign? How can you increase your chances of achieving your outcome when things are not working?

We all get stuck sometimes! When this happens, it pays to change our approach.

To help you get ideas Rob and Ben share three stories of charities who solved very difficult problems by doing things differently.

One was struggling to recruit volunteers…and took a risk which transformed their results. And when the citizens of a town were angry that a nazi march was due to take place through their streets, they responded creatively and had the last laugh.

And to improve her odds of winning a competitive partnership with a restaurant, one shrewd fundraiser decided to do things differently…and won a valuable partnership for her charity, for life.

Finally, Rob and Ben share three steps to help you be creative and brave in solving your own challenges.

We’d love to know what you think! And thank you for supporting our show, e.g. by sharing it with colleagues or on social media. We are both on LinkedIn and on X Ben is @benswart.

Starting a new project or side hustle, and keeping it going, isn’t easy. Kenneth Foreman and James Wright are both busy fundraisers and in their spare time for the past seven years, they have created the excellent Do More Good podcast.

In this episode Rob hears why and how they got started, ideas that have inspired them and lessons they’ve learned. They also offer advice and encouragement for anyone considering starting something new on top of their day job.

Perhaps you’ve been daring yourself to blog or vlog, but you can’t quite get started. Or you want to create an intra-team initiative in your charity. Or you wonder about joining or starting anything else that serves the sector…Kenneth and James share what they’ve learned and encourage you to take the first step.

Thank you so much for supporting our show! Please share it on, and if you want to get in touch we are all on LinkedIn.

How do you convince companies that partnering with your charity is valuable to them too?

Good corporate fundraisers have always known that the best charity partnerships are genuinely win/win. But not all companies understand this, which is a major reason they may be reluctant to consider a partnership, or to give more. How can you help them see it, and so be more open to the possibility?

Ben Swart shares advice to help you be confident about the value of corporate partnerships and skillful in conveying it to companies. Ben and Rob a range of practical things you can do to improve your results when persuading companies to partner with your charity.

We’d love to know what you think! And thank you for supporting our show, e.g. by sharing it with colleagues or on social media. We are both on LinkedIn and on X Ben is @benswart and Rob is @woods_rob.

Many of the most difficult challenges for fundraisers involve influencing your colleagues. Whether it's persuading someone in another team to support your idea or getting your proposal signed off by your Chief Exec, it can feel like an uphill struggle.

For practical ideas and plenty of encouragement, I was excited to talk to the always-inspiring Paul McKenzie. Paul is a very experienced fundraising leader, and he is convinced that we have far more power to positively influence people within our charity than we might think. Paul and Rob share examples and offer three practical things anyone can do to better connect, build strong cross-team relationships and make change happen.

Thank you for supporting our show, for example, by sharing it with colleagues or on social media. We are both on LinkedIn and on X / Twitter Rob is @woods_rob and Paul is @scottallpaul.

Have you ever thought about creating a podcast to engage your community?

This time we look at an award-winning podcast, The Log Books, which has run for three successful seasons. Rob talks to Stephanie Fuller, CEO of Switchboard and Adam Zmith from Aunt Nell, who collaborated to create the show.

We explore why and how they made it, how it helps the charity connect with its community, and other benefits the show has brought.

Thank you for supporting our show, for example, by sharing it with colleagues or on social media. We are both on LinkedIn and on X / twitter Rob is @woods_rob and Adam is @AdamZmith.

In our second interview with the experienced philanthropy advisor Tom Hall, we share a fundamental element that most wealthy philanthropists are looking for when deciding whether to make a major gift.

Tom is Managing Director, Global Head of Social Impact and Philanthropy at UBS and over the last ten years he has had conversations with more than 4000 High Net Worth Individuals about their philanthropy. Through these conversations and in witnessing many transformational donations Tom has gained valuable insight into how they make decisions.

In this, our second interview, Tom shares the second crucial element that philanthropists especially value in requests for funding from charities. And he shares various tips to help fundraisers improve this element of their proposition.

Thank you for supporting our show, for example, by sharing it with your team or on social media. We are both on LinkedIn and on X / twitter Rob is @woods_rob.

What do wealthy donors most prize when they weigh up whether to make a major investment in a charity? In 10 years as a philanthropy advisor at UBS bank, Tom Hall has had conversations about philanthropy with more than 4000 wealthy people, and he has witnessed a vast number of major gifts. This opportunity has given him precious insight into their psychology and the factors that have the biggest impact on their decisions. In this conversation Tom and Rob share which one element of your charities’ proposition is more important than all the rest, if you want to attract major donations at a transformational level. And Tom shares his tips for how charities can make use of this insight to increase income. We’d love to know what you think! And thank you for supporting our show, for example, by sharing it with colleagues or on social media. We are both on LinkedIn and on X / twitter Rob is @woods_rob.