In this impactful episode of the Go4CEO Podcast, we sit down with Butch Zemar, founder and CEO of Elite Benefits of America, to uncover how he’s helping employers take control of skyrocketing health insurance costs while building smarter, more sustainable businesses.

With over two decades in the insurance and benefits space, Butch has become a respected voice for redefining how companies approach employee healthcare, compliance, and long-term cost containment. He shares how entrepreneurs and business owners can move beyond traditional group health plans and adopt strategic benefits models that align with business growth.

You’ll learn:

• How Butch transitioned from broker to founder—and built a purpose-driven benefits firm

• The hidden costs in traditional group health insurance

• Smart strategies to reduce premiums without sacrificing coverage

• Why educating employers is key to reshaping the benefits landscape

• How Elite Benefits helps business owners regain financial control and attract top talent

Butch also dives into the entrepreneurial mindset it takes to launch and scale a specialized service business in a highly regulated industry. His journey is filled with practical insights on sales, relationship building, client retention, and brand trust.

Whether you’re a CEO, HR leader, or entrepreneur looking to better manage your company’s healthcare strategy, this episode is packed with value.

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#ButchZemar #EliteBenefits #BusinessHealthInsurance #Entrepreneurship #Go4CEO #EmployeeBenefits #BusinessGrowth #HealthcareStrategy

San Diablo Artisan Churros

In this powerful episode of the Go4CEO Podcast, we sit down with Matthew Stafford, founder of Build Grow Scale, to uncover the secrets behind building, optimizing, and scaling a successful eCommerce business. With decades of entrepreneurial experience and a proven system that has helped generate millions in online revenue, Matthew brings deep insights into eCommerce ownership, conversion rate optimization, and sustainable growth.

We dive into Matthew’s journey from humble beginnings to leading a top-tier optimization agency, and explore the mindset shifts that separate struggling store owners from those who thrive. He shares the Revenue Optimization™ framework, developed through years of testing and scaling Shopify brands, and how data—not guesswork—drives consistent profits.

You’ll learn:

Why most eCom businesses fail—and how to avoid common traps

• How to turn traffic into conversions without spending more on ads

• What it means to truly “own” your business vs. working in it

• The tools, KPIs, and systems every eCom entrepreneur needs to master

• Why mentorship and mindset matter just as much as tactics

  
  

Whether you’re an aspiring entrepreneur or seasoned store owner, this episode delivers tactical wisdom and entrepreneurial fuel to help you Build, Grow, and Scale your business like never before.

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#MatthewStafford #BuildGrowScale #eCommerceGrowth #ShopifySuccess #EntrepreneurMindset #BusinessOwnership #Go4CEO