Gen-X-Preneur Chronicles

By: Greg DeWitt Founder of GenAthleteX
  • Summary

  • Living life from sunscreen to stage and building a dream! As a full-time marketer, part-time '80s band drummer, entrepreneur, and business coach, I'm on a mission to inspire my fellow Gen-Xers to finally chase their dreams. Join me on Gen-X-Preneur Chronicles as I build my brand, GenAthleteX, and share the lessons I'm learning along the way. Each episode offers marketing tips, insights into starting an online business, and strategies for digital entrepreneurship tailored for Generation X professionals. Tune in to embrace your entrepreneurial spirit and succeed in the digital age!
    Greg DeWitt, Founder of GenAthleteX
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Episodes
  • Register Your Domain Name – Choose the Right Registrar and Get Started
    Nov 22 2024

    In this episode, Greg continues guiding aspiring Gen-X-Preneurs and entrepreneurs of all ages through the essential steps to build their online presence from scratch.

    Following previous discussions on defining your business goals and choosing a memorable domain name, he dives into the crucial process of registering your domain name.

    Greg emphasizes the importance of selecting a reputable domain registrar, focusing on security, reliability, and excellent customer support.

    He shares his personal recommendation of ICDSoft.com, detailing ten reasons why he trusts and uses their services—from exceptional 24/7 customer support and a user-friendly control panel to reliable hosting with high uptime and free daily backups.

    Learn about the features of ICDSoft's control panel, including setting up custom business emails, managing subdomains, FTP access, and automating tasks with cron jobs.

    Greg also highlights the benefits of their SureSupport system and the convenience of managing multiple domains in one place.

    He offers practical tips on purchasing your domain, whether you're ready to build your website immediately or plan to do so in the future, and stresses the importance of securing your social media handles to maintain brand consistency.

    Tune in to take this critical step toward establishing your online presence, and get ready for the next episode, where Greg will cover setting up web hosting and installing WordPress.

    Visit us at GEN-X-PRENEUR.com or email Greg at podcast@gen-x-preneur.com.


    Cheers!

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    20 mins
  • Crafting a Memorable Domain Name & Building Your Online Brand Identity
    Nov 21 2024

    In this episode, Greg continues unveiling his secrets for aspiring Gen-X-Preneurs and entrepreneurs of all ages eager to build their online presence from scratch.

    Following the first episode on defining your business goals and identifying your target audience, Greg dives into the crucial step of choosing a memorable domain name.

    He explains how your domain name is often the first interaction potential customers have with your brand, setting the tone for your online presence and influencing perceptions about your product or service.

    Greg discusses strategies for brainstorming domain names that reflect your brand to the greatest extent possible, enhance credibility, and resonate with your target audience.

    Learn how to incorporate your business name, use descriptive keywords for SEO benefits, and align your domain with your audience by speaking their language.

    Greg shares insights on keeping your domain simple and memorable, avoiding complex spellings, and thinking about longevity and scalability to future-proof your online identity.

    Tune in to discover how selecting the right domain name not only reinforces your brand identity but also lays a solid foundation for your online success.

    Don't forget to complete your homework by creating a shortlist of potential domain names!

    Visit us at GEN-X-PRENEUR.com or email at podcast@gen-x-preneur.com

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    20 mins
  • Defining Your Business Goals and Target Audience
    Nov 20 2024

    In this episode, Greg emphasizes the importance of looking forward rather than fixating on the past as he begins guiding aspiring Gen-X-Preneurs through 30 essential steps to build their online presence by the end of the year.

    He dives into the first crucial step: defining your business goals and identifying your target audience as step #1 in building your online presence.

    Greg discusses how to set clear, SMART goals that align with your passions and personal values, ensuring your business journey is both fulfilling and successful.

    He explains the significance of a Unique Selling Proposition (USP) and encourages you to pinpoint what sets your business apart from competitors.

    Delving into the creation of detailed customer avatars, Greg helps you understand the demographics, psychographics, and pain points of your ideal customers.

    He shares strategies on tailoring your offerings, customizing marketing messages, and building genuine relationships to meet their specific needs.

    With practical exercises and personal insights, this episode equips you with the foundational tools to connect your business objectives with your target audience effectively.

    Tune in to lay the groundwork for a successful online venture that truly resonates with the people you aim to serve.

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    20 mins

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