Geronimo Unfiltered

By: TBC Studios
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  • Summary

  • Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.
    Geronimo Unfiltered 2023
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Economics Hygiene & Healthy Living Leadership Management & Leadership
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Episodes
  • STOP ‘Winging It’: The Exact Plan to Win Your Week, Month & Quarter

    STOP ‘Winging It’: The Exact Plan to Win Your Week, Month & Quarter
    Apr 15 2025
    If you’re stuck in the “busy but broke” cycle, feeling like your months just blur into one long week—you’re not alone. But the real reason most studio owners stay stuck? It’s not motivation. It’s a lack of planning. No targets. No tracking. No ownership. Just vibes. In this episode, we’re breaking down how to build a business plan that actually drives results—without the fluff or overwhelm. Here’s what we’re covering: -Why forecasting isn’t optional if you actually want to scale -How to reverse engineer your sales targets the smart way -The labour ratio rule that keeps your team costs in check -How to theme your quarter and build momentum (with real examples) -The one number your team must know—and the ones they don’t need -Why you’re not tracking hard enough—and how to fix it -What “winning the day” really means (and how to bring that culture into your studio) … and a whole lot more Chapters: ⏳ [00:00] Welcome Back: Retreats, Real Talk & Why Planning Matters ⏳ [03:00] Studio Owners’ Biggest Mistake: No Targets, No Plan, No Progress ⏳ [06:00] The Four Zones You’re In Right Now—And How to Shift ⏳ [10:00] Forecasting 101: Why Revenue Goals Are Not a Vibe ⏳ [14:30] Building Your Reverse Forecast: Start With What You’re Worth ⏳ [17:00] Expense Ratios, Labour Costs & What Numbers Really Matter ⏳ [20:00] Win the Quarter: How to Set the Theme, Targets & KPIs ⏳ [25:00] Culture Over Casual: Aligning Your Team to Drive Growth ⏳ [30:00] Tracking Daily: Why You Must Know Your Numbers in Real Time ⏳ [34:00] The Power of Separation Sunday (And Weekly Reset Rituals) ⏳ [37:00] Ask Us Anything: Your Questions on Planning, AI, and Team ⏳ [44:00] Planning in Action: Should You Share Goals With Your Team? ⏳ [47:00] Struggling Team Members: Process Before People ⏳ [52:00] Daily Tracking, Rollover Metrics & The Game of Growth ⏳ [58:00] Wrapping Up: Lock-In Sessions, Free Workshop & Final Thoughts Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    37 mins
  • 200 Sales in Two Months - How This Pilates Studio Doubled Their Revenue in 60 Days

    200 Sales in Two Months - How This Pilates Studio Doubled Their Revenue in 60 Days
    Apr 8 2025
    Is Pilates blowing up for no good reason—or is this your golden chance to build in the Pilates boom? Because here’s the truth: Whether your studio’s tucked away in the suburbs or you’re already running multiple locations, this new wave of mindful, community-focused training is transforming the fitness industry, and there’s a savvy way to capitalise on it. In this episode, we’re tackling the rise of Pilates, the pitfalls of cheap intros, and how clever studio owners are leveraging structure, systems and collaboration to thrive (without losing their sanity). Here’s what we’re covering: -The truth about Pilates: Just trending … or here to stay? -How studios are cashing in on #1 search demand without racing to the bottom -Why “cheap, shallow nets” attract the wrong crowd (and tank your revenue) -How to turn community vibes into real, long-term profits -The role of mentorship, and why it’s vital if you want to expand -Scaling up without chaos: Key systems, roles and delegation -The family factor: Finding real freedom to be with those who matter -Why “playing nice” with ClassPass can backfire—and how to negotiate differently -How to create membership offers that outperform class packs … and a whole lot more ⏳ [00:00] Welcome & Backstory: Why These Owners Nearly Gave Up ⏳ [07:00] 200 Sales in 60 Days: The Jaw-Dropping Turnaround ⏳ [14:00] Abandoning the “Cheap Intro” Mentality ⏳ [21:00] The 6k to 11k Weekly Leap ⏳ [28:00] Why Mentorship and Systems Matter ⏳ [35:00] Community vs. Chaos: Building an Unstoppable Culture ⏳ [42:00] Looking Ahead: Scaling Up, Paying Themselves and Beyond Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    52 mins
  • Is Your Studio Ready for the Hyrox Boom? Here’s How to Cash In

    Is Your Studio Ready for the Hyrox Boom? Here’s How to Cash In
    Apr 1 2025
    Is Hyrox just a fad—or the biggest opportunity you’re about to miss? Because here’s the truth: Whether your studio is functional, wellness-based or somewhere in between, this new wave of hybrid athletes is shaking up the industry—and there’s a smart way to capitalise on it. In this episode, we’re diving deep into the rise of Hyrox, hybrid training, and how smart studios are creating new offers, memberships and collabs to ride the wave (without losing their identity). Here’s what we’re covering: -The truth about Hyrox: Fad or here to stay? -Why hybrid athletes are reshaping the way studios program, market and retain members -How yoga, Pilates and recovery studios can still tap into this trend without adding squat racks -The new definition of success: Strength, recovery and longevity—not just fat loss or performance -The ‘Harvard business model’ and how to use it to boost retention and revenue -How to turn the hybrid athlete into your highest-spending member -What to include in a hybrid membership—and the real reason it works … and a whole lot more Chapters: ⏳ [00:00] The “Hybrid Athlete” Craze—And Why It’s Blowing Up ⏳ [02:00] What Is Hyrox (And Why Should Studio Owners Care?) ⏳ [04:00] The Growth Stats You Can’t Ignore ⏳ [06:00] Is This Just for 25-Year-Olds? Why It’s More Inclusive Than You Think ⏳ [08:00] Hyrox vs. CrossFit—What’s the Difference? ⏳ [10:00] Retention Playbook: How to Keep Members Long-Term with Hybrid Goals ⏳ [12:00] Is It Just a Trend? Or a Whole New Way to Train? ⏳ [14:00] How Smart Studios Are Integrating Hyrox Training ⏳ [16:00] New Offers, Secondary Memberships & Rep Teams ⏳ [18:00] How Pilates, Yoga and Recovery Studios Can Get Involved (Without Changing Core Offerings) ⏳ [21:00] The ‘30% Innovation Budget’ Approach to Experimenting ⏳ [24:00] The Harvard Membership Model—And How It’s Being Done Now ⏳ [28:00] Strength for Longevity: Why Hybrid Isn’t Just for Athletes ⏳ [31:00] The 7 Fitness Tests Every 40-Year-Old Should Pass ⏳ [34:00] Longevity, Recovery, and the Rise of Performance-Based Wellness ⏳ [36:00] Final Word: Don’t Miss the Wave—Create Your Hybrid Offer Now Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    28 mins
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