Episodes

  • STOP ‘Winging It’: The Exact Plan to Win Your Week, Month & Quarter

    STOP ‘Winging It’: The Exact Plan to Win Your Week, Month & Quarter
    Apr 15 2025
    If you’re stuck in the “busy but broke” cycle, feeling like your months just blur into one long week—you’re not alone. But the real reason most studio owners stay stuck? It’s not motivation. It’s a lack of planning. No targets. No tracking. No ownership. Just vibes. In this episode, we’re breaking down how to build a business plan that actually drives results—without the fluff or overwhelm. Here’s what we’re covering: -Why forecasting isn’t optional if you actually want to scale -How to reverse engineer your sales targets the smart way -The labour ratio rule that keeps your team costs in check -How to theme your quarter and build momentum (with real examples) -The one number your team must know—and the ones they don’t need -Why you’re not tracking hard enough—and how to fix it -What “winning the day” really means (and how to bring that culture into your studio) … and a whole lot more Chapters: ⏳ [00:00] Welcome Back: Retreats, Real Talk & Why Planning Matters ⏳ [03:00] Studio Owners’ Biggest Mistake: No Targets, No Plan, No Progress ⏳ [06:00] The Four Zones You’re In Right Now—And How to Shift ⏳ [10:00] Forecasting 101: Why Revenue Goals Are Not a Vibe ⏳ [14:30] Building Your Reverse Forecast: Start With What You’re Worth ⏳ [17:00] Expense Ratios, Labour Costs & What Numbers Really Matter ⏳ [20:00] Win the Quarter: How to Set the Theme, Targets & KPIs ⏳ [25:00] Culture Over Casual: Aligning Your Team to Drive Growth ⏳ [30:00] Tracking Daily: Why You Must Know Your Numbers in Real Time ⏳ [34:00] The Power of Separation Sunday (And Weekly Reset Rituals) ⏳ [37:00] Ask Us Anything: Your Questions on Planning, AI, and Team ⏳ [44:00] Planning in Action: Should You Share Goals With Your Team? ⏳ [47:00] Struggling Team Members: Process Before People ⏳ [52:00] Daily Tracking, Rollover Metrics & The Game of Growth ⏳ [58:00] Wrapping Up: Lock-In Sessions, Free Workshop & Final Thoughts Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    37 mins
  • 200 Sales in Two Months - How This Pilates Studio Doubled Their Revenue in 60 Days

    200 Sales in Two Months - How This Pilates Studio Doubled Their Revenue in 60 Days
    Apr 8 2025
    Is Pilates blowing up for no good reason—or is this your golden chance to build in the Pilates boom? Because here’s the truth: Whether your studio’s tucked away in the suburbs or you’re already running multiple locations, this new wave of mindful, community-focused training is transforming the fitness industry, and there’s a savvy way to capitalise on it. In this episode, we’re tackling the rise of Pilates, the pitfalls of cheap intros, and how clever studio owners are leveraging structure, systems and collaboration to thrive (without losing their sanity). Here’s what we’re covering: -The truth about Pilates: Just trending … or here to stay? -How studios are cashing in on #1 search demand without racing to the bottom -Why “cheap, shallow nets” attract the wrong crowd (and tank your revenue) -How to turn community vibes into real, long-term profits -The role of mentorship, and why it’s vital if you want to expand -Scaling up without chaos: Key systems, roles and delegation -The family factor: Finding real freedom to be with those who matter -Why “playing nice” with ClassPass can backfire—and how to negotiate differently -How to create membership offers that outperform class packs … and a whole lot more ⏳ [00:00] Welcome & Backstory: Why These Owners Nearly Gave Up ⏳ [07:00] 200 Sales in 60 Days: The Jaw-Dropping Turnaround ⏳ [14:00] Abandoning the “Cheap Intro” Mentality ⏳ [21:00] The 6k to 11k Weekly Leap ⏳ [28:00] Why Mentorship and Systems Matter ⏳ [35:00] Community vs. Chaos: Building an Unstoppable Culture ⏳ [42:00] Looking Ahead: Scaling Up, Paying Themselves and Beyond Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    52 mins
  • Is Your Studio Ready for the Hyrox Boom? Here’s How to Cash In

    Is Your Studio Ready for the Hyrox Boom? Here’s How to Cash In
    Apr 1 2025
    Is Hyrox just a fad—or the biggest opportunity you’re about to miss? Because here’s the truth: Whether your studio is functional, wellness-based or somewhere in between, this new wave of hybrid athletes is shaking up the industry—and there’s a smart way to capitalise on it. In this episode, we’re diving deep into the rise of Hyrox, hybrid training, and how smart studios are creating new offers, memberships and collabs to ride the wave (without losing their identity). Here’s what we’re covering: -The truth about Hyrox: Fad or here to stay? -Why hybrid athletes are reshaping the way studios program, market and retain members -How yoga, Pilates and recovery studios can still tap into this trend without adding squat racks -The new definition of success: Strength, recovery and longevity—not just fat loss or performance -The ‘Harvard business model’ and how to use it to boost retention and revenue -How to turn the hybrid athlete into your highest-spending member -What to include in a hybrid membership—and the real reason it works … and a whole lot more Chapters: ⏳ [00:00] The “Hybrid Athlete” Craze—And Why It’s Blowing Up ⏳ [02:00] What Is Hyrox (And Why Should Studio Owners Care?) ⏳ [04:00] The Growth Stats You Can’t Ignore ⏳ [06:00] Is This Just for 25-Year-Olds? Why It’s More Inclusive Than You Think ⏳ [08:00] Hyrox vs. CrossFit—What’s the Difference? ⏳ [10:00] Retention Playbook: How to Keep Members Long-Term with Hybrid Goals ⏳ [12:00] Is It Just a Trend? Or a Whole New Way to Train? ⏳ [14:00] How Smart Studios Are Integrating Hyrox Training ⏳ [16:00] New Offers, Secondary Memberships & Rep Teams ⏳ [18:00] How Pilates, Yoga and Recovery Studios Can Get Involved (Without Changing Core Offerings) ⏳ [21:00] The ‘30% Innovation Budget’ Approach to Experimenting ⏳ [24:00] The Harvard Membership Model—And How It’s Being Done Now ⏳ [28:00] Strength for Longevity: Why Hybrid Isn’t Just for Athletes ⏳ [31:00] The 7 Fitness Tests Every 40-Year-Old Should Pass ⏳ [34:00] Longevity, Recovery, and the Rise of Performance-Based Wellness ⏳ [36:00] Final Word: Don’t Miss the Wave—Create Your Hybrid Offer Now Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    28 mins
  • The 8 Metrics That Separate 6-Figure Studios from 7-Figure Ones

    The 8 Metrics That Separate 6-Figure Studios from 7-Figure Ones
    Mar 25 2025
    Most studio owners are working hard—but are they working on the right things? Because here's the truth: If your benchmarks are off, it doesn't matter how many hours you put in. You're going to stay stuck. In this episode, we're diving deep into the data that matters most—so you can track, fix and grow your studio without burning out. Here’s what we’re covering: -Exactly what ‘good’ looks like across the 8 essential benchmarks (and where most people are bleeding revenue) -Why leads, sales and rollovers are your fastest path to growth (and how to improve them this week) -What most studios get dead wrong when it comes to suspensions and churn -The ‘traffic light’ system we use with 7-figure clients to pinpoint growth killers -Why auto-rollovers and free trials are tanking your numbers (and what to do instead) -The exact ad copy and creative strategy our clients use to hit 40%+ conversions -Why sales isn’t about being ‘pushy’— and the real reason most owners never ask for the sale … and a whole lot more Chapters: ⏳ [00:00] Why You’re Probably Guessing If You’re Doing Well ⏳ [03:00] The Traffic Light Benchmark System (And Why It Works) ⏳ [05:00] Leads, Sales & Rollovers: The First Three KPIs to Fix ⏳ [07:45] The ‘Revenue Accelerator’ Most Studios Ignore ⏳ [10:00] The Hidden Tax That’s Killing Your Profit ⏳ [12:00] Churn: What It Actually Means (And What It Isn’t) ⏳ [14:30] Net Growth vs. Net Profit—And How to Get Both ⏳ [17:30] Surface-Level Work vs. Real Execution ⏳ [20:00] Why Paid and Organic Leads Are Not Separate Anymore ⏳ [23:00] Gut-Punching Copy That Actually Converts ⏳ [26:00] The Video Strategy Driving a Sale a Day ⏳ [31:00] The Ad Creative Mistakes You Can’t Afford to Make ⏳ [33:00] The Sales Call That Changes Everything ⏳ [36:00] Sales Scripts: Why You Need to Drill, Not Wing It ⏳ [40:00] Speed to Lead: How to Triple Your Pickups ⏳ [43:00] Rollovers: The KPI That Separates the Good from the Great ⏳ [46:00] Onboarding Done Right = Higher Lifetime Value ⏳ [49:00] Stuck and Working Long Hours? Here’s What to Do Instead ⏳ [51:00] How to Rank Yourself—and What to Fix First ⏳ [53:00] You Don’t Need Another Plan. You Just Need to Do the Thing. Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    44 mins
  • Should You Buy a Franchise or Go Independent? The Brutal Truth for Gym Owners

    Should You Buy a Franchise or Go Independent? The Brutal Truth for Gym Owners
    Mar 18 2025
    Franchise or independent—what’s the better move? If you’ve ever wondered whether owning a franchise gym is the golden ticket to success or if going independent gives you more control and profitability, this episode is for you. We’re cutting through the noise and giving you the real talk on what it takes to run a successful gym, no matter what’s on the logo. Here’s what we’re covering: Is F45 dead? The truth behind what happened The biggest mistake independent gym owners make Why some franchisees stay broke while others crush it The 3 non-negotiables for running a profitable gym (franchise or not) Should you leave your franchise and go independent? The key questions to ask The mindset shift that separates successful gym owners from those who struggle How business owners sabotage their own sales process—without even realising it … and a whole lot more Chapters: ⏳ [00:00] Is F45 Really Dead? The Truth Behind the Headlines ⏳ [06:30] Franchise vs Independent: Which One Makes More Money? ⏳ [12:45] Why Most Gym Owners Fail (And How to Avoid Their Mistakes) ⏳ [18:20] The 3 Things You NEED to Succeed—Regardless of Your Business Model ⏳ [24:10] Should You Leave Your Franchise? What to Consider First ⏳ [30:35] The Hard Truth: No One is Coming to Save Your Business ⏳ [37:50] How to Stop Sabotaging Your Own Sales Process ⏳ [45:15] What’s Next? How to Take Action and Win in 2024 Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    26 mins
  • Why the Cost of Living Isn't Ruining Your Gym: Gen Z Is Spending More Than Ever

    Why the Cost of Living Isn't Ruining Your Gym: Gen Z Is Spending More Than Ever
    Mar 11 2025
    It's time to cut through the bull and face facts: If your gym isn't making it, blaming the cost of living crisis is just an excuse. The real data shows Gen Z is actually spending MORE on fitness than any other generation. In this eye-opening episode, Dozer and the team break down the shocking truth about who's really spending on fitness, what each generation actually wants from their gym experience, and why most gym owners are completely missing the mark with their marketing. Here's what we're covering: The myth of the "cost of living crisis" in the fitness industry Why Gen Z is spending over $1000 a month on fitness while claiming they can't afford housing The real reasons people don't join gyms (hint: it's NOT price) Generation-specific marketing strategies that actually work Why your gym's social media probably looks like "an Ikea catalogue" to Gen Z How to create content that resonates with each generation Why most gym owners are "fishing with the wrong bait" and wondering why no one's biting … and a whole lot more Chapters: ⏳ [00:00] The Cost of Living Myth in Fitness ⏳ [05:10] Why People REALLY Don't Join Gyms ⏳ [10:45] Gen Z Fitness Motivations: Appearance, Connection & Identity ⏳ [16:30] Millennials: Energy, Stress & Family Health ⏳ [21:05] Gen X & Boomers: Weight Management & Longevity ⏳ [28:15] Marketing to Different Generations: Platforms & Messages ⏳ [34:40] Adapting Your Content for Generation-Specific Marketing ⏳ [42:10] Why Businesses That Don't Adapt Will Die Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod, we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    25 mins
  • Studio Owners: Here’s Why Your Memberships Are Stuck & How to Fix It

    Studio Owners: Here’s Why Your Memberships Are Stuck & How to Fix It
    Mar 4 2025
    If your studio is bleeding out right now, it’s not the economy, it’s not your sales skills—it’s a toxic marketing virus that’s spreading fast. And if you’ve been running discount-heavy, low-value offers just to get people through the door, you’ve already been infected. In this episode, we’re exposing the real reason so many studios are struggling with retention, cash flow, and high churn rates—and exactly how to turn it around before it’s too late. Here’s what we’re covering: The ‘cheap offer’ trap that’s secretly killing your business Why discounting your services is the fastest way to attract low-quality leads The brutal truth about why your marketing isn’t working (and how to fix it) The only type of offer that will actually bring in high-value members How to structure a profitable front-end offer that converts long-term clients Why most ad agencies are setting studio owners up to fail What to do if your studio is stuck with a bunch of freeloaders … and a whole lot more Chapters: ⏳ [00:00] The Hidden Virus That’s Killing Studios Right Now ⏳ [06:30] How a ‘Marketing Expert’ Led One Studio to Financial Disaster ⏳ [12:00] The Fatal Mistake That Turns Your Studio Into a Revolving Door ⏳ [18:40] Why Free Trials & Discount Offers Attract the Wrong Clients ⏳ [25:15] The Simple Formula for a Profitable Front-End Offer ⏳ [32:50] Ad Agencies vs. Studio Owners—Why You Can’t Outsource Sales ⏳ [40:10] How to Stop the Bleeding & Fix Your Membership Pipeline ⏳ [48:30] The Fastest Way to Turn High Leads Into High-Value Members ⏳ [55:00] Your Next Move: The High-Converting Offer Playbook Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    26 mins
  • Managing Gen Z: Nightmare or Leadership Wake-Up Call?

    Managing Gen Z: Nightmare or Leadership Wake-Up Call?
    Feb 25 2025
    Are Gen Z employees really lazy, entitled, and impossible to manage? Or do most business owners just suck at leadership? In this no-BS episode, we’re tackling one of the biggest challenges facing studio owners today- building and leading a high-performing Gen Z team. Whether you’re struggling with retention, motivation, or just getting them to show up on time, we’re unpacking exactly what’s driving this generation and how to get the best out of them. Here’s what we’re covering: · The brutal truth - avoid hiring Gen Z at your own risk · Why resilience is the missing link (and how to build it in your team) · The #1 hiring mistake studio owners keep making · How to filter out the fluff and find driven Gen Z employees · Why your vision matters more than ever for leadership · The secret to keeping your best team members from burning out · How to set standards without sounding like a dictator · … and a whole lot more Chapters: ⏳ [00:00] Are Gen Z Employees Actually the Problem? ⏳ [05:30] The Gen Z Hiring Cheat Sheet - What to Look For ⏳ [12:00] Why Studio Owners Struggle to Retain Young Talent ⏳ [18:40] Motivation, Resilience & Work Ethic - Can It Be Built? ⏳ [25:15] Managing vs. Leading: The Shift Every Owner Must Make ⏳ [32:50] The Mistakes You’re Making That Drive Gen Z Away ⏳ [40:10] Creating a Team Culture That Actually Works ⏳ [48:30] The Gen Z Retention Playbook—Keep Your Best People ⏳ [55:00] Your Next Steps to Building a High-Performance Team Want free Resources: DM me “TEAM” on Instagram @Hey.Doza for the 5-Step Hiring & Leadership Cheat Sheet that’s helped hundreds of studio owners build rock-solid teams. Check us out on YouTube: https://www.youtube.com/@GeronimoUnfilteredOfficial Hope you enjoy! WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza
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    31 mins
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