"80% of searches are from mobile devices. If your site isn’t optimized, you’re out of the competition." – John Collado.

Welcome back to The Marketer’s Blueprint Podcast!

In this episode, host Nathan Gibson is joined by PPC & SEO expert John Collado to explore the game-changing strategies that make Pay-Per-Click advertising a powerhouse for businesses of any size.

With over a decade of experience and as a Google Partner for 9+ years, John dives deep into the actionable tactics that drive real results. Whether you're just starting out or looking to optimize existing campaigns, this episode is packed with insights to help you elevate your advertising game.

Here’s what we cover:

✅ What is PPC? A beginner-friendly breakdown of how Pay-Per-Click ads work and why they matter.
✅ Success Stories: How we helped land a $20K sale tied to the NFL and drove 1,397 orders for a hot sauce startup in just 4 months.
✅ Pro Tips for Winning Campaigns: Strategic keyword research, persuasive ad copy, and effective bidding strategies explained.
✅ Common Pitfalls to Avoid: The importance of negative keywords, mobile optimization, and ad extensions.

Stick around to hear how John and the BME team optimize campaigns for ROI and share weekly wins, including a standout collaboration with a fitness client that’s smashing expectations.

💡 Need help with your PPC campaigns? Get expert advice from Nathan and John by clicking the link below. Whether you’re running Google Ads or Facebook Ads, we’ll help you achieve the results your business deserves.

📌 Contact us here: https://businessmarketingengine.com/

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