Mastering relationship marketing can lead to significant revenue opportunities in your business.

You might think it either comes naturally to you, or it doesn’t.

That’s not the case.

You can learn and improve your relationship marketing skills, as a path to grow your consulting business.

In today's episode, Melisa is joined by Sara Macauley, principal consultant and owner of Kindred Strategic, a consultancy that works with oil, gas, renewable energy, and software companies to grow their businesses.

Sara's expertise in relationship marketing goes beyond just connecting with potential clients—it's about transforming those connections into meaningful, revenue-generating relationships. In this episode, Sara shares her approach to building relationships that avoids a hard sell and, instead, focuses on truly helping others. Melisa and Sara explain how you can use these strategies to build a strong network and grow your business.

If you're an independent consultant looking to take your networking and client relationships to the next level, this episode provides actionable insights and real-world examples that you can apply to your independent consulting business.

Key Topics Covered:

• What is Relationship Marketing?
• Relationship Marketing Strategies
• Relationship Marketing for Lead Generation

Are you ready to optimize your relationship marketing efforts to grow your independent consulting business?

Make sure to listen to episode 204 to find out how.

Full show notes and more information: https://shownotes.melisaliberman.com/episode-204/

Companion Resource: 🔗Today’s Companion Resource is The Consultant’s 14-Point Business Health Assessment. You can take the assessment by visiting: www.icassessment.com

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

• Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities
• "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman -melisaliberman.com/book
• Watch my YouTube Podcast Channel - youtube.com/channel
• Connect with me on LinkedIn - linkedin.com/in/melisa-liberman
• Check out my Website - melisaliberman.com/

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

If you're an independent consultant, the idea of taking time off—whether it's for maternity leave, a sabbatical, or just a much-needed break—probably raises some big concerns.

• Is it even possible to step away?
• Will your business still be there when you come back?

In this episode, I’m talking with Anuska Chhaya, the founder of Chhaya Consulting, who recently navigated maternity leave after the birth of her second child. She shares her firsthand experience of balancing a new baby with a growing consulting business, and how she successfully managed to take time off without derailing her business.

We dive into the tough questions:

• How do you build resilience into your business model to ensure it survives (and thrives) while you're away?
• What systems do you need in place to keep things running smoothly?
• And most importantly—how do you take time off without wondering if your business will still be standing when you return?

Whether you're planning for maternity leave, a sabbatical, or any other type of extended time off, Anuska’s advice offers valuable insights for independent consultants in any field who want to ensure their business remains strong and sustainable, no matter how long they’re away.

Key takeaways include:

• How to create processes that can support your clients during periods of limited capacity
• The challenges (and surprising benefits) of stepping away from your business
• The three essential planning phases for taking extended time off

So, what would happen to your business if you had to step away for a while? Could you truly afford to take that break—and would your business still be there when you come back?

Tune in to episode 203 to hear practical advice and real-world strategies that will help you answer these questions and feel confident about taking time off when you need it.

Full show notes: https://shownotes.melisaliberman.com/episode-203/

Companion Resource: 🔗 Today’s Companion Resource is The Consultant’s Yearly Planning Guide. Download it at https://www.melisaliberman.com/plan

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

• Anushka’s Consulting Business: https://www.chhayacpa.com/
• Coaching: Interested in working with Melisa? Visit consultmelisa.com to apply for a Coaching Exploratory call,
• Book: "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - melisaliberman.com/book
• YouTube Podcast Channel - youtube.com/channel
• LinkedIn - linkedin.com/in/melisa-liberman
• Website - melisaliberman.com/

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

As independent consultants, we're all on a journey of growth and learning. It's easy to feel isolated when things don't go as planned, but the truth is, we all face setbacks in our business. In the second episode of her series on lessons learned from 200 podcast episodes and 12 years in business, Melisa shares her experiences working as an independent consultant and coach.

She highlights the challenges independent consultants commonly encounter and offers practical insights for avoiding the same mistakes she made. Whether you're just starting out or running a successful consultancy, Melisa's candid reflections will help you streamline your path to building a sustainable independent consulting business.

To dive deeper into building a lasting consulting business, check out episode 201, where Melisa reveals five more valuable lessons she’s learned as an independent consultant.

Key Topics Covered:

• Why These Lessons are Relevant
• Lessons 6-10
• Steps to Put Into Action

Are you ready to reach your consulting goals and build a sustainable business in 2025?

Make sure to listen to episode 202 to find out how.

Full show notes and more information: https://shownotes.melisaliberman.com/episode-202/

Companion Resource: 🔗Today’s Companion Resource is The Consultant’s 14-Point Business Health Assessment. You can take the assessment by visiting: www.icassessment.com

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

• Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities
• "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman -melisaliberman.com/book
• Watch my YouTube Podcast Channel - youtube.com/channel
• Connect with me on LinkedIn - linkedin.com/in/melisa-liberman
• Check out my Website - melisaliberman.com/

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.