Mastering relationship marketing can lead to significant revenue opportunities in your business.

You might think it either comes naturally to you, or it doesn’t.

That’s not the case.

You can learn and improve your relationship marketing skills, as a path to grow your consulting business.

In today's episode, Melisa is joined by Sara Macauley, principal consultant and owner of Kindred Strategic, a consultancy that works with oil, gas, renewable energy, and software companies to grow their businesses.

Sara's expertise in relationship marketing goes beyond just connecting with potential clients—it's about transforming those connections into meaningful, revenue-generating relationships. In this episode, Sara shares her approach to building relationships that avoids a hard sell and, instead, focuses on truly helping others. Melisa and Sara explain how you can use these strategies to build a strong network and grow your business.

If you're an independent consultant looking to take your networking and client relationships to the next level, this episode provides actionable insights and real-world examples that you can apply to your independent consulting business.

Key Topics Covered:

• What is Relationship Marketing?
• Relationship Marketing Strategies
• Relationship Marketing for Lead Generation

Are you ready to optimize your relationship marketing efforts to grow your independent consulting business?

Make sure to listen to episode 204 to find out how.

Full show notes and more information: https://shownotes.melisaliberman.com/episode-204/

Companion Resource: 🔗Today’s Companion Resource is The Consultant’s 14-Point Business Health Assessment. You can take the assessment by visiting: www.icassessment.com

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

• Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities
• "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman -melisaliberman.com/book
• Watch my YouTube Podcast Channel - youtube.com/channel
• Connect with me on LinkedIn - linkedin.com/in/melisa-liberman
• Check out my Website - melisaliberman.com/

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

If you're an independent consultant, the idea of taking time off—whether it's for maternity leave, a sabbatical, or just a much-needed break—probably raises some big concerns.

• Is it even possible to step away?
• Will your business still be there when you come back?

In this episode, I’m talking with Anuska Chhaya, the founder of Chhaya Consulting, who recently navigated maternity leave after the birth of her second child. She shares her firsthand experience of balancing a new baby with a growing consulting business, and how she successfully managed to take time off without derailing her business.

We dive into the tough questions:

• How do you build resilience into your business model to ensure it survives (and thrives) while you're away?
• What systems do you need in place to keep things running smoothly?
• And most importantly—how do you take time off without wondering if your business will still be standing when you return?

Whether you're planning for maternity leave, a sabbatical, or any other type of extended time off, Anuska’s advice offers valuable insights for independent consultants in any field who want to ensure their business remains strong and sustainable, no matter how long they’re away.

Key takeaways include:

• How to create processes that can support your clients during periods of limited capacity
• The challenges (and surprising benefits) of stepping away from your business
• The three essential planning phases for taking extended time off

So, what would happen to your business if you had to step away for a while? Could you truly afford to take that break—and would your business still be there when you come back?

Tune in to episode 203 to hear practical advice and real-world strategies that will help you answer these questions and feel confident about taking time off when you need it.

Full show notes: https://shownotes.melisaliberman.com/episode-203/

Companion Resource: 🔗 Today’s Companion Resource is The Consultant’s Yearly Planning Guide. Download it at https://www.melisaliberman.com/plan

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

• Anushka’s Consulting Business: https://www.chhayacpa.com/
• Coaching: Interested in working with Melisa? Visit consultmelisa.com to apply for a Coaching Exploratory call,
• Book: "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - melisaliberman.com/book
• YouTube Podcast Channel - youtube.com/channel
• LinkedIn - linkedin.com/in/melisa-liberman
• Website - melisaliberman.com/

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

As independent consultants, we're all on a journey of growth and learning. It's easy to feel isolated when things don't go as planned, but the truth is, we all face setbacks in our business. In the second episode of her series on lessons learned from 200 podcast episodes and 12 years in business, Melisa shares her experiences working as an independent consultant and coach.

She highlights the challenges independent consultants commonly encounter and offers practical insights for avoiding the same mistakes she made. Whether you're just starting out or running a successful consultancy, Melisa's candid reflections will help you streamline your path to building a sustainable independent consulting business.

To dive deeper into building a lasting consulting business, check out episode 201, where Melisa reveals five more valuable lessons she’s learned as an independent consultant.

Key Topics Covered:

• Why These Lessons are Relevant
• Lessons 6-10
• Steps to Put Into Action

Are you ready to reach your consulting goals and build a sustainable business in 2025?

Make sure to listen to episode 202 to find out how.

Full show notes and more information: https://shownotes.melisaliberman.com/episode-202/

Companion Resource: 🔗Today’s Companion Resource is The Consultant’s 14-Point Business Health Assessment. You can take the assessment by visiting: www.icassessment.com

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

• Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities
• "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman -melisaliberman.com/book
• Watch my YouTube Podcast Channel - youtube.com/channel
• Connect with me on LinkedIn - linkedin.com/in/melisa-liberman
• Check out my Website - melisaliberman.com/

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Making the leap from a corporate job to becoming an independent consultant is a big step—and it can feel overwhelming. Building a thriving consultancy takes time, and like any entrepreneur, you'll face challenges, make mistakes, and experience growing pains along the way.

In this first episode of a two-part series, Melisa reflects on 12 years of consulting and 200 podcast episodes, sharing five valuable lessons to help you navigate the ups and downs of building a sustainable independent consulting business.

Whether you're just starting out or ready to scale your consulting business, Melisa's insights will help you overcome common challenges and avoid mistakes many consultants face.

If you're serious about growing your business in 2025, this episode is packed with practical tips to boost your confidence and set you up for success.

Key Topics Covered:

• How this Applies to You
• 5 Lessons Learned
• Steps to Put Into Action

Is your goal to build a consulting business that lasts?

Make sure to listen to episode 201 to find out how.

Full show notes and more information: https://shownotes.melisaliberman.com/episode-201/

Companion Resource: 🔗Today’s Companion Resource is the book, Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality. Download the first three chapters at https://www.melisaliberman.com/book

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

• Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities
• "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman -melisaliberman.com/book
• Watch my YouTube Podcast Channel - youtube.com/channel
• Connect with me on LinkedIn - linkedin.com/in/melisa-liberman

Check out my Website - melisaliberman.com/

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Welcome to a special milestone episode—#200!

Are you limiting your potential as an independent consultant?

You might be surprised at what’s truly possible for you—whether it’s doubling your income, hitting $1M in revenue, or building a consulting business that fulfills you in ways you never imagined.

In this episode, Melisa dives into why understanding what’s possible is critical for independent consultants who want to achieve more. She shares five real-life success stories from her clients, illustrating how expanding their vision unlocked incredible results—from remarkable revenue growth to creating a more balanced, meaningful business.

If you’re unsure what’s possible for your business—or you’re ready to push past your current limits—this episode is your guide to shifting your mindset, embracing opportunity, and taking the next big leap.

Key Topics Covered:

• Why knowing what’s possible is the foundation of consulting business success
• 5 real-life consulting business models that will inspire you
• A framework to embrace possibility and set bold goals

Don’t let doubt or uncertainty hold you back.

Tune in to episode 200 for practical insights, inspiring stories, and actionable steps to unlock your full potential as an independent consultant.

Start exploring what’s possible—episode 200 is not to be missed!

Full show notes and more information: https://shownotes.melisaliberman.com/episode-200/

Companion Resource: 🔗 Today’s Companion Resource is The Consultant’s Yearly Planning Guide. Download it at https://www.melisaliberman.com/plan

MENTIONED IN THE EPISODE:

Episode 186. How a Consulting Buyer Thinks About Engaging Independent Consultants with Ran Harpaz the CEO and Founder of Lettuce.co - https://shownotes.melisaliberman.com/episode-186/

Episode 132 – The Path To $1M For The Independent Consultant - https://shownotes.melisaliberman.com/episode-132/

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

• Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities
• "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman -melisaliberman.com/book
• Watch my YouTube Podcast Channel - youtube.com/channel
• Connect with me on LinkedIn - linkedin.com/in/melisa-liberman
• Check out my Website - melisaliberman.com/

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

For many independent consultants, entering a new year can feel like starting over.

While starting over can initially feel exciting, it can quickly sabotage your business if you’re not careful.

In this episode, Melisa points out the dangers of thinking you’re starting over and shares actionable strategies to break the start-over cycle.

This is an important concept for your business beyond the start of a new year. This “starting over” cycle applies to a new year and also to key inflection points in your business, such as launching your business and adding new service offerings.

Key Topics Covered:

• What is the Start Over Cycle
• Impact of the Start Over Cycle
• How to Avoid the Start Over Sabotage

What would it mean for your consulting business to never feel like you are starting over?

Make sure to listen to episode 199 to find out.

Full show notes and more information: https://shownotes.melisaliberman.com/episode-199/

Companion Resource: 🔗 Today’s Companion Resource is The Consultant’s Yearly Planning Guide. Download it at https://www.melisaliberman.com/plan

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

• Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities
• "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman -melisaliberman.com/book
• Watch my YouTube Podcast Channel - youtube.com/channel
• Connect with me on LinkedIn - linkedin.com/in/melisa-liberman
• Check out my Website - melisaliberman.com/

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Understanding key trends can be the difference between staying ahead or falling behind in your consulting business. In this final episode of 2024, Melisa Liberman breaks down the six essential trends that will shape independent consulting in 2025, helping you position your business for greater success.

You'll learn why these trends matter and get practical strategies to leverage them in your business. If you want to stay competitive and grow your consulting practice in 2025, this episode provides your strategic roadmap.

In This Episode:

• Why the growing number of independents creates opportunity
• How AI and automation impact consulting businesses
• The increasing focus on business longevity
• Future of work trends affecting consultants
• The rise of consultant-specific software solutions
• Why consultants are building consortiums

Listen now to position your consulting business for success in 2025.

Companion Resource: 🔗 Today's Companion Resource is The Consultant's Yearly Planning Guide. Download it at https://www.melisaliberman.com/plan

Resources:

• Consultant’s Business Health Check - icassessment.com
• "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - https://www.melisaliberman.com/book
• Full show notes and more information: https://shownotes.melisaliberman.com/episode-198/

Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Planning for 2025 can be the difference between another year of incremental growth and transformational success in your consulting business. In this episode, Melisa Liberman breaks down the five essential steps to make 2025 your best year yet, helping you move beyond basic goal setting to create real, sustainable growth.

You'll learn why traditional planning approaches often fail independent consultants and get a practical framework for setting yourself up for success. If you're ready to make 2025 different from years past, this episode provides your roadmap.

In This Episode:

• How to set vision-aligned goals that actually motivate you
• Why establishing your baseline is crucial for growth
• A practical framework for breaking down your plan
• How to anticipate and overcome obstacles proactively
• Essential steps to ensure consistent follow-through

Listen now to unlock the potential of strategic planning for your consulting business.

Companion Resource:
🔗 Today's Companion Resource is The Consultant's Yearly Planning Guide. Download it at https://www.melisaliberman.com/plan

Resources:

• Consultant’s Business Health Check - icassessment.com
• "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - https://www.melisaliberman.com/book
• Full show notes and more information: https://shownotes.melisaliberman.com/episode-197/

Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.