• HUB 393: AUTHOR PANEL - Helene Cahen, Kate Colbert, and Sandra Long

  • Oct 31 2024
  • Length: 1 hr and 1 min
  • Podcast

HUB 393: AUTHOR PANEL - Helene Cahen, Kate Colbert, and Sandra Long

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  • Writing a book can be a lonely experience, but it doesn’t have to be! Surrounding yourself with fellow writers & authors could be what helps you get to the finish line. Connect with experts who can help you navigate the complexities of writing, editing, publishing, & marketing your business book - & you will realize that publishing is NOT the finish line. It’s the latest you should start marketing your business book. I’ve created resources to help you find your author community & meet these experts. The Biz Book Publishing Hub has over 50 Hub Partners ready to help entrepreneurs become successful authors. This free resource is available at www.BizBookPublishingHub.com, which is also where you’ll find out about the free Hub Community virtual networking events I host throughout the year and the Biz Book Publishing Hub Podcast, which features interviews with Hub Partners and author panels discussing the ROI of publishing a business book. With me today are three authors: Helene Cahen is the author of “Fire Up Innovation: Sparking and Sustaining Innovation Teams.” She’s also a publisher and one of the Biz Book Publishing Hub's Founding Partners. She’s an innovation expert passionate about helping others unlock their creative potential and tackle team challenges. Kate Colbert, author of “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business,” is an acclaimed marketing expert who provides actionable insights, showing how adopting a marketing mindset can transform any business by enhancing customer connections and driving profitable growth. Sandra Long, author of “LinkedIn for Personal Branding: The Ultimate Guide” and co-author of “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients.” She is a LinkedIn expert and a LinkedIn Top Voice specializing in LinkedIn education and thought leadership. Please join me in welcoming Helene, Kate, and Sandra. In this episode, we discuss: Sandra Long shares her strategy for creating a price sheet and simplifying the payment process to streamline bulk book orders, emphasizing the power of conversations to unlock bigger opportunities. Helene Cahen talks about juggling writing, marketing, rebranding, and website updates all at once, underscoring the need for planning and focusing on marketing from the very beginning. Kate Colbert highlights her successful promotional strategy, which involved giving away customized copies of her book to VIPs, leading to significant engagement and ROI. Links for Helene Cahen LinkedIn www.fireupinnovation.com “Fire Up Innovation: Sparking and Sustaining Innovation Teams” Links for Kate Colbert Kate Colbert on LinkedIn and Instagram. www.SilverTreeCommunications.com Biz Book Publishing Hub Founding Hub Partner “Commencement: The Beginning of a New Era in Higher Education” “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business” Links for Sandra Long LinkedIn and Instagram www.postroadconsulting.com Biz Book Publishing Hub Founding Hub Partner “LinkedIn for Personal Branding: The Ultimate Guide” “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity Join the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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