SMX Advanced 2025 marked the first in-person SMX conference since early 2020, and it was worth the wait. Held in Boston, the event brought together some of the sharpest minds in search marketing to discuss how AI, structured data, and user-centric strategies are shaping the next generation of SEO.

For small businesses navigating the evolving digital landscape, this article breaks down the most valuable insights from each session I attended. Whether you're trying to improve local visibility, prepare for AI-powered search engines, or future-proof your content strategy, these takeaways are designed to be both educational and actionable.

The 3 most impactful website improvements that small business owners can implement to increase customer conversions, improve search rankings, and build trust with potential clients.

Are you struggling to get your tourism business found by travelers planning trips to your area?
Learn the exact SEO strategy to rank higher when customers search from other states or countries.
✅ The 4-stage tourism customer journey
✅ Long-tail keyword strategies that work
✅ Content creation for local authority
✅ Mobile-first technical SEO essentials
Perfect for tour operators, lodging, restaurants & activity providers targeting non-local customers.

Discover 5 effective strategies for small businesses to stand out on social media in 2025. Learn how to leverage short-form video, user-generated content, platform optimization, behind-the-scenes content, and community building to grow your online presence.

Marketing Mindset Monday Newsletter: https://hillmediagroup.com/marketing-mindset-monday/

In this episode, Jerad Hill reveals five proven strategies to boost your Google Business reviews, from creating frictionless review processes with QR codes to implementing automated follow-up systems that dramatically increase response rates—essential tactics for small businesses looking to improve their local search visibility and attract more qualified customers.

Discover the essential SEO steps every local business owner needs to become visible to the 98% of customers searching online. In this straightforward guide, I explain exactly how each resource works and which to implement first for maximum impact on your local search rankings.

As a small business growth consultant, I'm consistently amazed by the lack of follow-up from local businesses I patronize. This represents a significant opportunity for small businesses willing to implement strategic re-engagement tactics. By staying top-of-mind with customers who have already demonstrated interest in your offerings, you dramatically increase the likelihood they'll return to you instead of trying a competitor the next time they need your product or service.

In today's digital marketplace, your competitive advantage isn't about who shouts loudest—it's about consistently delivering valuable communication at exactly the right moment. Strategic email automation creates a framework that nurtures customer relationships at every stage of their journey, working tirelessly behind the scenes while you focus on delivering exceptional products and services.