• How Marketers Tap into the Cultural Zeitgeist

  • Aug 19 2024
  • Length: 18 mins
  • Podcast

How Marketers Tap into the Cultural Zeitgeist

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  • Summary

  • JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.
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