• How Moncler Went from Discount Jackets to a $13B Luxury Empire | Branding Strategy Breakdown

  • Feb 11 2025
  • Length: 7 mins
  • Podcast

How Moncler Went from Discount Jackets to a $13B Luxury Empire | Branding Strategy Breakdown

Listen for free

View show details

  • Summary

  • How did Moncler transform from a struggling brand selling $100 jackets into a $13 billion luxury powerhouse? In this episode, we break down the genius branding strategy behind Moncler's rise—how CEO Remo Ruffini leveraged exclusivity, strategic pricing, and high-end retail placement to reposition the brand as a global luxury icon.We’ll cover:✅ The power of perception in luxury branding✅ How strategic distribution changed everything✅ The role of celebrity endorsements in driving demand✅ Why branding is more than just a great productIf you want to learn how to elevate your brand and charge premium prices, this is an episode you can’t miss!
    Show more Show less
Show more Show less

What listeners say about How Moncler Went from Discount Jackets to a $13B Luxury Empire | Branding Strategy Breakdown

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available