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How To Be A Handmade Boss

How To Be A Handmade Boss

By: Steph Cole-Lewis
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About this listen

Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.

We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!

I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.

However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.

Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.

© 2025 How To Be A Handmade Boss Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • #61 - The Real Reason You're Not Getting Sales (And It's Not What You Think)

    #61 - The Real Reason You're Not Getting Sales (And It's Not What You Think)
    Jun 4 2025

    😩 You’re posting on socials, updating your Etsy listings, and maybe even running the occasional sale... but still not seeing consistent orders? Let’s clear this up once and for all.

    In this episode, Steph breaks down the real reason you’re not getting sales and no, it’s not the algorithm, your branding, or even your prices. It’s your messaging and once you fix it, everything shifts. 👩‍🔧

    We’ll cover:
    • What your customer really needs to hear before they buy
    • The 3-part messaging fix that turns browsers into buyers
    • Real-life examples to help you reframe your product descriptions, captions, and more
    • A simple mindset shift that’ll change the way you sell forever

    ☀️ If you’re ready to make sales feel way easier (and way more you), this one’s a must-listen... especially with the Sellathon Summer Sales Sprint kicking off soon!

    🔗 Episode 58 - Why Your Sales Are Inconsistent (And How to Fix It for Good) - Podcast and YouTube

    🔗 Episode 59 - How Handmade Sellers Are Making £1k in Just 7 Days (Without a Huge Audience) - Podcast and YouTube

    🔗 Join the Sellathon Sprint - https://www.handmadebosses.com/sellathonsprint

    🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

    Join us for the ☀️ Summer Sales Sprint: £1k in 1 Week Challenge...☀️ happening 16–20 June inside our private Facebook group!

    ✨ Free daily live trainings

    ✨ Action steps to start making sales

    ✨ Real results (even with a small audience!)


    🚀 Sign up here (it’s free!)

    🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz


    🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

    ✨ Free resources: Want to move forward without paying yet?

    ✨ Work with us for deeper, transformative support

    ✨ Join my free live mini workshops on YouTube + Facebook most Mondays!


    📲 Follow us on Instagram for the latest content, videos, workshops & updates.


    Keep creating 💙,

    Steph & Team HB xox
    Show more Show less
    14 mins
  • #60 - Etsy's Algorithm Change (Etsy Q Score) + Etsy’s Q1 Results: What Handmade Sellers Need to Know

    #60 - Etsy's Algorithm Change (Etsy Q Score) + Etsy’s Q1 Results: What Handmade Sellers Need to Know
    May 28 2025

    Etsy just dropped their Q1 2025 financial report… and there’s more to it than just numbers. In this episode, I’m breaking down what the latest earnings reveal about where Etsy is heading, how it’s affecting sellers like you, and the big changes to Etsy’s search algorithm - including the now-official Q Score.


    If you’ve ever felt in the dark about how Etsy decides who gets seen (and who doesn’t), this episode is your spotlight. The Q Score isn’t brand new, but it’s now a named, structured part of Etsy’s AI tools and for the first time, they’re giving us actual tips on how to improve it.


    Here’s what you’ll learn:

    • What Etsy’s latest financials really mean for sellers
    • Why your customer service and shop quality matter more than ever
    • 5 simple ways to improve your Q Score and stay ahead of the algorithm


    Whether you’re a seasoned seller or just getting started, this is a must-listen if you want to stay ahead of Etsy’s changes... without the fluff or overwhelm.


    Because Etsy success should be doable, not mysterious 💛

    🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

    Join us for the ☀️ Summer Sales Sprint: £1k in 1 Week Challenge...☀️ happening 16–20 June inside our private Facebook group!

    ✨ Free daily live trainings

    ✨ Action steps to start making sales

    ✨ Real results (even with a small audience!)


    🚀 Sign up here (it’s free!)

    🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz


    🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

    ✨ Free resources: Want to move forward without paying yet?

    ✨ Work with us for deeper, transformative support

    ✨ Join my free live mini workshops on YouTube + Facebook most Mondays!


    📲 Follow us on Instagram for the latest content, videos, workshops & updates.


    Keep creating 💙,

    Steph & Team HB xox
    Show more Show less
    15 mins
  • #59 - How Handmade Sellers Are Making £1k in Just 7 Days (Without a Huge Audience)

    #59 - How Handmade Sellers Are Making £1k in Just 7 Days (Without a Huge Audience)
    May 21 2025

    🎧 If you’ve ever thought “I just need more followers to start making decent sales,” this episode is your wake-up call.

    Meet Sam and Lydia - two handmade business owners using the same platform, same tools, even similar products. But one made over £1k in just 5 days… with less than 400 followers. The difference? Lydia had a plan. 👏

    In this episode, we’re diving into:
    • Why engagement is the real currency on social media (not your follower count)
    • How to actually show up in stories and reels without sounding like a pushy salesperson
    • The 3-step sales content system you can use right now to boost sales from your existing audience
    • What to do if you’re stuck in “content limbo” with a quiet shop and zero urgency

    Plus, I’m sharing the exact next step to take if you want to turn your content into conversions this summer.

    🎯 Your homework: Pick ONE product and apply these three simple steps this week. Trust me, you’ll be amazed at what’s possible.

    🔥 Ready to go deeper? Join us for the Summer Sales Sprint – kicking off this June!
    ➡️ handmadebosses.com/sellathonsprint

    💛 Let’s make your products fly off the (virtual) shelves. You in?


    Mentioned in this episode

    🔗 Why Your Sales Are Inconsistent (And How to Fix It for Good) - podcast episode https://podcasts.apple.com/gb/podcast/why-your-sales-are-inconsistent-and-how-to-fix-it-for-good/id1743138868?i=1000708410925

    🔗 YouTube - Why Are My Etsy Sales So Slow + What You Can Do To Get More Sales On Etsy - Is Etsy Traffic Down? - https://youtu.be/HeVLwM2oEs8

    🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

    Join us for the ☀️ Summer Sales Sprint: £1k in 1 Week Challenge...☀️ happening 16–20 June inside our private Facebook group!

    ✨ Free daily live trainings

    ✨ Action steps to start making sales

    ✨ Real results (even with a small audience!)


    🚀 Sign up here (it’s free!)

    🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz


    🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

    ✨ Free resources: Want to move forward without paying yet?

    ✨ Work with us for deeper, transformative support

    ✨ Join my free live mini workshops on YouTube + Facebook most Mondays!


    📲 Follow us on Instagram for the latest content, videos, workshops & updates.


    Keep creating 💙,

    Steph & Team HB xox
    Show more Show less
    17 mins
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