😩 You’re posting on socials, updating your Etsy listings, and maybe even running the occasional sale... but still not seeing consistent orders? Let’s clear this up once and for all.

In this episode, Steph breaks down the real reason you’re not getting sales and no, it’s not the algorithm, your branding, or even your prices. It’s your messaging and once you fix it, everything shifts. 👩‍🔧

We’ll cover:
• What your customer really needs to hear before they buy
• The 3-part messaging fix that turns browsers into buyers
• Real-life examples to help you reframe your product descriptions, captions, and more
• A simple mindset shift that’ll change the way you sell forever

☀️ If you’re ready to make sales feel way easier (and way more you), this one’s a must-listen... especially with the Sellathon Summer Sales Sprint kicking off soon!

🔗 Episode 58 - Why Your Sales Are Inconsistent (And How to Fix It for Good) - Podcast and YouTube

🔗 Episode 59 - How Handmade Sellers Are Making £1k in Just 7 Days (Without a Huge Audience) - Podcast and YouTube

🔗 Join the Sellathon Sprint - https://www.handmadebosses.com/sellathonsprint

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

Join us for the ☀️ Summer Sales Sprint: £1k in 1 Week Challenge...☀️ happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)

🚀 Sign up here (it’s free!)

🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

📲 Follow us on Instagram for the latest content, videos, workshops & updates.

Keep creating 💙,

Steph & Team HB xox

Etsy just dropped their Q1 2025 financial report… and there’s more to it than just numbers. In this episode, I’m breaking down what the latest earnings reveal about where Etsy is heading, how it’s affecting sellers like you, and the big changes to Etsy’s search algorithm - including the now-official Q Score.

If you’ve ever felt in the dark about how Etsy decides who gets seen (and who doesn’t), this episode is your spotlight. The Q Score isn’t brand new, but it’s now a named, structured part of Etsy’s AI tools and for the first time, they’re giving us actual tips on how to improve it.

Here’s what you’ll learn:

• What Etsy’s latest financials really mean for sellers
• Why your customer service and shop quality matter more than ever
• 5 simple ways to improve your Q Score and stay ahead of the algorithm

Whether you’re a seasoned seller or just getting started, this is a must-listen if you want to stay ahead of Etsy’s changes... without the fluff or overwhelm.

Because Etsy success should be doable, not mysterious 💛

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

Join us for the ☀️ Summer Sales Sprint: £1k in 1 Week Challenge...☀️ happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)

🚀 Sign up here (it’s free!)

🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

📲 Follow us on Instagram for the latest content, videos, workshops & updates.

Keep creating 💙,

Steph & Team HB xox

🎧 If you’ve ever thought “I just need more followers to start making decent sales,” this episode is your wake-up call.

Meet Sam and Lydia - two handmade business owners using the same platform, same tools, even similar products. But one made over £1k in just 5 days… with less than 400 followers. The difference? Lydia had a plan. 👏

In this episode, we’re diving into:
• Why engagement is the real currency on social media (not your follower count)
• How to actually show up in stories and reels without sounding like a pushy salesperson
• The 3-step sales content system you can use right now to boost sales from your existing audience
• What to do if you’re stuck in “content limbo” with a quiet shop and zero urgency

Plus, I’m sharing the exact next step to take if you want to turn your content into conversions this summer.

🎯 Your homework: Pick ONE product and apply these three simple steps this week. Trust me, you’ll be amazed at what’s possible.

🔥 Ready to go deeper? Join us for the Summer Sales Sprint – kicking off this June!
➡️ handmadebosses.com/sellathonsprint

💛 Let’s make your products fly off the (virtual) shelves. You in?

Mentioned in this episode

🔗 Why Your Sales Are Inconsistent (And How to Fix It for Good) - podcast episode https://podcasts.apple.com/gb/podcast/why-your-sales-are-inconsistent-and-how-to-fix-it-for-good/id1743138868?i=1000708410925

🔗 YouTube - Why Are My Etsy Sales So Slow + What You Can Do To Get More Sales On Etsy - Is Etsy Traffic Down? - https://youtu.be/HeVLwM2oEs8

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

Join us for the ☀️ Summer Sales Sprint: £1k in 1 Week Challenge...☀️ happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)

🚀 Sign up here (it’s free!)

🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

📲 Follow us on Instagram for the latest content, videos, workshops & updates.

Keep creating 💙,

Steph & Team HB xox

🎢 Feel like your sales are on a constant rollercoaster? One week you’re rushed off your feet with orders, the next… total crickets? You’re not alone – and the good news? It’s completely fixable.

In this episode, we’re breaking down why your sales feel so up and down – and spoiler alert: it’s not your product, pricing, or even your views. It’s your lack of a proper sales system. If you’ve been winging it and hoping for the best, this one’s for you.

We’ll dig into the three biggest reasons most handmade businesses struggle with consistency – patchy marketing, fuzzy offers, and mindset wobbles – and I’ll walk you through the simple shifts you can make to build a steady, reliable flow of sales without burning out.

💡 You’ll learn my 3-part system:

✔️ An irresistible offer

✔️ A sales funnel that actually converts

✔️ And the kind of traffic that brings in buyers – not just browsers.

If you’re ready to stop guessing and start making sales month after month, this episode is your roadmap. Plus, I’ll share how you can join a totally free challenge to build your own sales system from scratch.

Let’s ditch the chaos and build a handmade business that actually supports you. Hit play – let’s get stuck in!

🔗 ☀️ Sellathon sprint -
https://www.handmadebosses.com/sellathonsprint

🔗 Marketing has changed since 2020. Here's what's working now (backed by research) here or listen on YouTube here

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

Join us for the ☀️ Summer Sales Sprint: £1k in 1 Week Challenge...☀️ happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)

🚀 Sign up here (it’s free!)

🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

📲 Follow us on Instagram for the latest content, videos, workshops & updates.

Keep creating 💙,

Steph & Team HB xox

If you’ve been posting on Threads and wondering why some posts take off while others flop... you’re not alone. In this episode, I’m breaking down exactly how the Threads algorithm works (spoiler: it’s NOT just a copy of Instagram’s).

We’ll chat about what Threads looks for when deciding what to show people, the role of engagement (and what kind of engagement actually matters) and why posting more isn’t necessarily the answer.

I’m also sharing simple, practical tips you can use right now to boost your reach, without needing to go viral or burn yourself out trying.

✨ In this episode:
✔️ How Threads decides what shows up in feeds
✔️ The key signals the algorithm looks for
✔️ What content performs best (and why)
✔️ Actionable ways to work with the algorithm

Whether you’re brand new to Threads or feeling a bit stuck, this episode will give you clarity and confidence to grow!

🔗 Threads - https://www.threads.com/@handmadebosses
🔗 Insta - https://www.instagram.com/handmadebosses/

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

Join us for the ☀️ Summer Sales Sprint: £1k in 1 Week Challenge...☀️ happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)

🚀 Sign up here (it’s free!)

🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

📲 Follow us on Instagram for the latest content, videos, workshops & updates.

Keep creating 💙,

Steph & Team HB xox

In this uplifting episode, I’m chatting with the lovely Jen from Indy Bee Crafts, one of our Handmade Business Success Academy (HBSA) students, about her real and raw journey from craft hobbyist to small business owner.

Jen opens up about:
💙 How she found the confidence to start selling
💙 What helped her go from “I can’t do this” to “this is actually working!”
💙 The juggle of life, work, and creativity
💙 Her favourite HBSA lesson (and how it changed everything)
💙 Why she’s now excited for the future of her handmade biz

If you’ve ever doubted whether your tiny seed of an idea could grow into something more… this episode will light a little fire in you. Jen’s story is proof that you don’t need to have it all figured out – you just need to start.

Pour a cuppa, plug in your headphones, and get ready for some heart-led handmade business inspo 💛

🔗 Indy Bee Crafts - https://www.indybeecrafts.com/

🔗 Etsy - https://www.etsy.com/shop/indybeecrafts?fbclid=PAZXh0bgNhZW0CMTEAAafESk_vmw52KKLedwoVyC_9dUliieNpQzbqh5DPOmCP0BkLheWeo9PZ4wFWIg_aem_f139aXQEh0jVCLnFuZyJdw

🔗 Instagram - https://www.instagram.com/indybeecrafts/

🔗 Facebook - https://www.facebook.com/search/top?q=indy%20bee%20crafts

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

Join us for the ☀️ Summer Sales Sprint: £1k in 1 Week Challenge...☀️ happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)

🚀 Sign up here (it’s free!)

🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

📲 Follow us on Instagram for the latest content, videos, workshops & updates.

Keep creating 💙,

Steph & Team HB xox

💙 Ever feel like you’re shouting into the void in your Facebook group? You’re not alone... and it’s not your fault.

🎙️ In this episode, we break down exactly how the Facebook group algorithm works in 2025, and why your posts might not be getting the traction they deserve.

👉 Here’s what we cover:
• Why even your most valuable posts might get buried
• The algorithm signals Facebook is actually looking for in groups
• How to train the algorithm to show your posts to more members
• The surprising reason engagement isn’t always what you think it is
• What you can do today to revive a “dead” group and make it thrive again

👯 If you’re using a Facebook group to build community or drive sales, this episode is packed with insider tips to help you get seen, spark real conversations, and make your group a go-to space for your people.

🎧 Tune in and take your group from ghost town to buzzing hub... without burning out.

🔗 How the Facebook page algorithm works

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

Join us for the ☀️ Summer Sales Sprint: £1k in 1 Week Challenge...☀️ happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)

🚀 Sign up here (it’s free!)

🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

📲 Follow us on Instagram for the latest content, videos, workshops & updates.

Keep creating 💙,

Steph & Team HB xox

Welcome back to How to Be a Handmade Boss! If you’ve been sleeping on Pinterest, it’s time to wake up because this visual search engine is a goldmine for handmade business owners who want consistent, long-term traffic and sales.

In this episode, I’m breaking down exactly how the Pinterest algorithm works and how you can make it work for you and unlock the secrets to turning your passion into profit. We’ll cover:

✨ What the algorithm actually looks for (spoiler: it’s not followers)

✨ Discover the importance of SEO and keywords, fresh content, saves and clicks, and consistency.

✨ The biggest mistakes that are secretly killing your reach

✨ How different pin types serve different purposes... from Idea Pins to Rich Pins

✨ How often to post, what to post, and how to make your pins go further

✨ The #1 thing that will help you get more saves, clicks, and traffic over time

If you’re ready to ditch the constant hustle of social media and tap into a platform that works while you sleep, hit play now.

🔗 Pinterest Trends 👉 click here

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?

Join us for the ☀️ Summer Sales Sprint: £1k in 1 Week Challenge...☀️ happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)

🚀 Sign up here (it’s free!)

🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

📲 Follow us on Instagram for the latest content, videos, workshops & updates.

Keep creating 💙,

Steph & Team HB xox