• How To Sell Newsletter Sponsorships

  • Nov 1 2024
  • Length: 36 mins
  • Podcast

How To Sell Newsletter Sponsorships

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  • Summary

  • Apply for GrowLetter to sell your ads here >>

    Episode Description:

    Matt and Ryan discuss the launch of the GrowLetter Ad Network, challenges faced by newsletter publishers in securing sponsorships and the changing landscape of ad rates, effective ad placement strategies, the importance of audience engagement, and the need for newsletters to be part of a broader business strategy and more.

    Want more content like this?

    Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

    • Work with Ryan's agency Tailwind
    • Work with Matt's agency GrowLetter

    Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

    Episode Topics & Timestamps

    00:00 Launching the Grow Letter Ad Network

    09:04 Challenges in Newsletter Monetization

    16:42 Optimizing Ad Placements and Strategies

    29:01 Building a Sustainable Advertising Business

    33:17 Newsletters as a Strategic Medium
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