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Jon Morrow is the founder of Smarter Blogger, one of the world's largest sites for writing and blogging. He's created 7 different courses with 7 figures in sales each.

Episode Topics & Timestamps

00:00 Finding Your Niche
04:03 Jon's story
10:00 Building a Business from Scratch
14:53 Strategies for Launching and Growing Your Brand
20:03 Effective Email Marketing Techniques
23:04 The Journey of Course Creation
25:35 Framework for Information Products
27:58 Structuring Coaching Programs
30:08 Optimizing Course Structure for Success
34:20 Evaluating Course Effectiveness with Scorecards
37:10 Building Credibility and Trust
41:39 Navigating Ethical Marketing Practices

Links Mentioned

https://smartblogger.com/

Great video on Jon's story: How He Made $10M To Pay For Medical Bills

7-figure course scorecard.

Jon's email: jon@smartblogger.com

Save your seat at the event: newslettermarketingsummit.com

Episode Description:

Matt and Ryan discuss strategies for building successful newsletters and email marketing. They also share the importance of surveys for data, segmentation for targeted messaging, niche expert newsletters, the 9-word email strategy, and repurposing valuable content.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduction and Event Overview

01:47 The Artist's Success Story

06:11 Building an Email List and Marketing Strategy

08:53 The Power of Surveys and Data Collection

13:56 Segmentation and Custom Messaging

17:57 Niche Expert Framework for Newsletters

23:09 The Nine Word Email Strategy

28:53 The Newsletter Flywheel Effect