• How to Create Emails That Your Audience Wants to Read (with Ed Forteau)

  • Sep 26 2024
  • Length: 30 mins
  • Podcast

How to Create Emails That Your Audience Wants to Read (with Ed Forteau)

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  • Summary

  • Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam!

    So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and develop long-term customer relationships?

    Business consultant and author Ed Forteau helps service providers, entrepreneurs, and sales professionals build authentic relationships, and he's here to share some answers, including:

    • Why personalization is more crucial than ever in cutting through the noise
    • The shift from mass emailing to focused, quality connections
    • Why your email strategy should align with other platforms like LinkedIn
    • How to use content amplification to warm up cold leads
    • The power of behavioral segmentation in boosting engagement
    • Why understanding customer personas leads to more impactful communication
    • How AI can enhance your email strategy without losing the human touch

    Ed's website - EdForteau.com

    Ed on LinkedIn - Ed Forteau

    Ed's Book - No More Cringe
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