• How to Lead, Not Follow: Speed, Creativity, and Funk in B2B Tech - Nemanja Zivkovic

  • Oct 31 2024
  • Length: 41 mins
  • Podcast

How to Lead, Not Follow: Speed, Creativity, and Funk in B2B Tech - Nemanja Zivkovic

  • Summary

  • In this episode of the Funky Marketing Podcast, we explore the power of agility, creativity, and funk in reshaping the B2B tech landscape. With a solo episode hosted by Nemanja, we’ll break down how B2B companies can stop playing catch-up and start leading through quick decision-making, boundary-pushing creativity, and engaging brand experiences. If you’re ready to make waves in B2B, this episode is for you.


    🔑 Key Topics Covered:


    - The importance of speed in a crowded B2B tech space and why agility is a must for survival.

    - Breaking out of traditional B2B molds with creativity to differentiate and stand out.

    - How “funk” can create brand loyalty and make your audience feel connected.

    - Real-world examples of brands like Slack, Drift, and Zoom that leveraged speed and creativity to lead their markets.

    - How to build growth loops that continuously optimize and adapt in real time.


    📝 Action Steps:


    - Prioritize speed in decision-making to stay ahead of competitors.

    Embrace creativity in messaging and positioning for a unique brand identity.

    - Use engagement strategies that create authentic connections with your audience.

    - Establish growth loops to consistently learn, adapt, and innovate.

    - Lead conversations by defining your market instead of following trends.


    🔗 Important Links:


    Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.


    👉 Website: https://www.funkymarketing.net/funky-marketing-show/

    👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

    👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

    👉 YouTube: https://www.youtube.com/@dilimanac


    Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

    Funky Marketing Website: https://funkymarketing.net


    Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4


    And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/


    #b2bmarketing #TechInnovation #CreativityInBusiness #BrandEngagement #LeadNotFollow #GrowthLoops #FunkyMarketing

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